Universal Robina

Universal Robina Corporation or URC (Pse|URC)is one of the largest brand food product companies in the Philippines.http://www.urc.com.ph/ Universal Robina Corporation Website]

History and profile

The Universal Robina Corporation was founded in 1954 by John Gokongwei, Jr. through the establishment of the Universal Corn Products, which was a cornstarch manufacturing plant in Pasig City. The company expanded and became involved in a wide range of food businesses including the manufacture and distribution of consumer foods, flour milling and sugar milling and refining. The company also ventured in raising hogs and day-old chicks and the manufacture of animal and fish feeds, glucose and veterinary compounds. The company’s businesses are operated through divisions and subsidiaries that were organized in three core business segments: (a) branded consumer foods, (b) agro-industrial products and (c) commodity food products.

The company's famous trade brands include "C2 Green Tea", "Jack n' Jill" sweet and salty snacks and confectioneries, "Hunt's" tomato products, and the "Payless" and "Nissin Cup" noodle products. The noodle products are manufactured with the cooperation of Nissin Foods, a Japanese firm.

URC’s branded consumer foods division also manufactures and distributes a diverse mix of other snack, chocolate, candy, biscuit, bakery, beverage, noodles and tomato-based products. These products are distributed to 42,000 supermarkets, groceries and "sari-sari" stores in the Philippines. Its products are also being exported to Singapore, Malaysia, Indonesia, Taiwan and China.

URC is a core subsidiary of JG Summit Holdings, Inc. (JGSHI) which is one of the largest business conglomerates listed in the Philippine Stock Exchange.

URC owned the Philippine Basketball Association franchise Great Taste Coffee Makers which played from the inaugural 1975 season to 1992 when the company sold the team to Sta. Lucia Realty. The Coffee Makers won 6 PBA championships.

List of products

nack foods

*Jack 'n Jill
*::Piattos (hexagonal-shaped fabricated potato chip)
*::Potato Chips (a potato chip)
*::V-Cut (ridged potato chip)
*::Chippy (rectangular corn chip)
*::Taquitos (circular corn chip)
*::Mr. Chips (triangular corn chip)
*::Tostillas (triangular corn chip, although the size is bigger than Mr. Chips)
*::Roller Coaster (a looped fabricated potato snack)
*::Spuds (potato crisps)
*::Chiz Curls (cheese flavored extruded corn-based snack)
*::Sea Crunch (extruded snack with seafood flavors)
*::Choco Curls (chocolate-flavored extruded corn snacks)
*::X.O. (deposited candy) available in coffee, caramel and milkshake
*::Maxx (mentholated hard candy) available in menthol, cherry dalandan orange, honeymansi, hony lemon and eucalyptus
*::Dynamite (creme-filled mint-flavored candy) available in mint choco and melon
*::Lush (chocolate creme-filled chocolate soft candy similar to Tootsie Rolls but is filled with chocolate creme)
*::Jojo Gummi (gummy candies)
*::Wiggles (milk chocolate or mocha-covered marshmallows)
*::Star Fruits (fruity soft candy)
*::Star Pops (fruit or chocolate flavored lollipops)
*:Candy Bars
*::Big Bang (nougat and rice crispies smothered in milk chocolate)
*::Chooey Choco (butterscotch caramel covered in chocolate)
*::Chooey Toffee (toffee caramel covered in chocolate)
*::Cloud 9 (nougat, caramel and peanuts covered in milk chocolate, similar to Snickers)
*::Nips (candy-coated chocolate with mini versions and peanut and crispies variants)
*::First Five
*::Magic Flakes Premium Crackers (soda crackers)
*::Magic Flavors (Flavored Crackers)
*::Magic Creams (Sandwich Crackers)
*::Magic Chips (Bite-Sized Flavored Crackers)
*::Presto Creams (sandwich cream cookies)
*::Cream-O (chocolate cream cookie sandwich, sometimes it is chocolate covered)
*::Dewberry (creme-filled sandwich cookies with jam topping)
*::Dewberry Tarts (creme-filled sandwich cookies with caramel or chocolate topping)
*::Rainbow Bites (bite-sized cookies with candy-coated chocolate pieces)
*::Jack 'n Jill Pretzels (chocolate/strawberry/milk coated stick pretzels)
*::Choco Knots (chocolate-covered twisted pretzels)
*::Berry Knots (strawberry milk-covered twisted pretzels)
*::Milky Knots (milk-covered twisted pretzels)
*::Hello! Wafers
*::Hello! Wafrets
*::Hello! Pipers
*::Club House 3+1
*::Club House Minis
*::Quake Bar (creme-filled chocolate cakes)
*::Quake Layers (layered cake bars)
*::Quake Rolls (cake rolls with jam)
*::Quake Cups (muffins filled with creme)


*Bottled Beverages
*:C2 Green Tea
*:Refresh Juice Powder, Water in Cups and Juice in Cups

Grocery and convenience food products

*Nissin products (under license from Nissin Food Products of Japan)
*:Nissin's Ramen
*:Nissin's Instant Mami
*:Nissin's Yakisoba
*:Nissin's Cup Noodles
*:Nissin's Yakisoba Cup Noodles
*Payless Noodle Products
*:Payless Instant Noodles
*:Payless Instant Pancit Canton
*:Payless Spaghetti
*:Payless Macaroni
*:Cream-All Non-Dairy Creamer
*:Great Taste Premium Blend coffee
*:Great Taste Granulated Coffee
*:Blend 45 coffee
*:Great Taste Coffee Mixes
*:Great Taste RTD
*:Great Taste Iced Coffee

Hunts-URC products

"Hunts-URC is a joint venture between URC and ConAgra Foods, Inc."
*:Tomato Sauce
*:Tomato Paste
*:Pork n' Beans
*:Spaghetti Sauce
*:Tomato Ketchup
*:Baked Beans
*Swiss Miss
*:Complete Cocoa Mix
*:RTD Milk Shakes

ee also

*John Gokongwei
*JG Summit Holdings


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