MacLife

Infobox Magazine
title = MacLife


image_size = 200px
image_caption = "MacLife" #1, cover dated February 2007
editor = Leslie Ayers
frequency = monthly
circulation = 140,000
category = / Mac
company = Future US
firstdate = September 1996 (as "MacAddict") February 2007 (as "MacLife")
country = United States
language = English
website = [http://www.maclife.com/ www.maclife.com]
issn = 1088-548X

"Mac|Life" is a U.S. magazine focusing on the Apple Macintosh personal computer and related products, including the iPod. It was previously published under the name "MacAddict", but was rebranded as "Mac|Life" beginning with the February 2007 issue. [cite news|title=MacAddict to rebrand as MacLife|url= http://www.macworld.com/news/2006/10/06/macaddict/index.php|accessdate=2006-10-23|publisher=Macworld|author=Peter Cohen|date=2006-10-06] [cite news|title=MacAddict changing name to MacLife?|url=http://www.macaddict.com/forums/topic/88467/new|accessdate=2006-10-10|publisher=MacAddict|author=Rik Myslewski|date=2006-10-06] [cite news|title=MacAddict Rep Discusses New Magazine|url=http://www.macobserver.com/article/2006/10/09.8.shtml|author=Brad Cook|date=2006-10-09|accessdate=2006-10-10|publisher=MacObserver]

History

From 1994 to 1996, a magazine entitled "CD-ROM Today" was published by Imagine Publishing (now known as Future US). This magazine, targeted for both PC and Macintosh computer users, included a CD of demo software with each issue. In late 1996, this magazine was split into two separate publications: "Boot" (now known as "Maximum PC"), for PC users; and "MacAddict" for Macintosh users. [cite web |url=http://findarticles.com/p/articles/mi_m0EIN/is_1996_March_11/ai_18079665 |title=Good News for Macintosh Consumers: Imagine Publishing Announces its second phase in the evolution of CD-ROM Today |accessdate=2008-04-04 |date=1996-03-11 |work=Business Wire] As with the original "CD-Rom Today", both magazines included CDs containing software.

"MacAddict" was the first North American magazine focused on the Apple Macintosh to include a CD-ROM with every issue. Contents of the CD-ROM included software (including shareware and demo versions of programs), and previews of what was in the hardcopy form of the magazine. In its earliest years, the magazine was responsible for many QuickTime videos that depicted editors smashing personal computers that ran the Windows operating system. The "MacAddict" website was updated daily with news relevant to Apple products. For a number of years MacAddict's web site had a form where individuals could send in their addresses to receive a free "trial" copy of the magazine. No checking was done, and it was possible to fill out the form repeatedly to receive a 'trial issue' every month.

As of June 2006, the magazine has the second largest audited total circulation in North America among Macintosh-focused magazines (with a rate base of 110,000), after "Macworld", as well as the second-largest audited newsstand sales.

As of the February 2007 issue, the magazine was rebranded as "Mac|Life", which no longer includes the CD-ROM.

Mac|Life Forums

The Web site also features an active message board which is the largest forum to run on PunBB forum software. [http://www.maclife.com/forums/ Forums | MacLife ] ] The forum has over 25,000 registered users and receives about 2,000 posts every day. Discussion ranges on a variety of topics; the magazine itself, computers and gadgets (both made by Apple and otherwise) and more wide-ranging personal and political issues.

References

External links

* [http://www.maclife.com/ Official website]
* [http://www.maclife.com/forums/ Official message board]


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