Mac the Knife
Mac the Knife was the
pen name(inspired by the homophonous well-known song " Mack the Knife") of an anonymous gossipcolumnist for the (now defunct) Apple Macintosh-focused trade publication " MacWEEK". Mac the Knife was always written by a single writer, but the identity of that writer changed more than once over the long publishing history of "MacWEEK". ["Over the years, the column was penned by a number of anonymous writers, whose identities were closely guarded and frequently speculated on." Leander Kahney, " [http://www.wired.com/news/technology/0,1282,41111,00.html Microsoft Gets Some MacLove,] " Wired News, 11 January 2001.] The column was known not only for its wide-ranging and often accurate Macintosh-related rumors, but for its gonzo, Hunter S. Thompson-like style.
Tipsters who provided juicy gossip were provided with coffee mugs emblazoned with the Knife's logo. During the column's heyday, the trophy mugs were occasionally sent randomly to Apple employees in order to obscure the true leakers. ["Raines Cohen, who worked as a reporter at the MacWeek trade paper, recalled how the staff of the paper would occasionally send "Mac-the-Knife" coffee mugs to random Apple executives. The rationale was that having so many mugs spread throughout the office would make it harder for Apple to figure out which employees were actually talking to the publication." John Markoff, " [http://search.theledger.com/apps/pbcs.dll/article?AID=/20050321/ZNYT05/503210399&SearchID=73264448441820 To Cut Online Chatter, Apple Goes to Court] ," "New York Times" March 21, 2005.]
"MacWEEK"'s party at
Macworld Conference & Expowas named for this fictional character. The party was often more secretive than Apple's own parties, to protect the identity of the Knife.
During the latter part of the Knife's career, his or her columns appeared on a website called The Electric Knife, which was published by
Mac Publishingat mactheknife.com, but after the Knife's retirement, the domain expired. For some time, it was not associated with the Knife. Recently, it has been pointed at the defunct MacEditionhomepage.
Today, none of the former Mac the Knife columnists write using this name. The columnist himself moved to
MacEditionin 2000, penning a column called the "Naked Mole Rat Report" (an allusion to a phrase used in one of the Knife's last columns). The column seems to have ceased publication in 2003. Some speculate that Robert Hess or former editor Matthew Rothenberg(of the online publication eWEEK) might have been the columnist at one time. [ [http://daringfireball.net/2002/10/stepping_on_eweeks_blue_suede_shoes John Gruber's Daring Fireball site] quotes "MWJ" as having the "scoop" identifying Rothenberg as the former Mac the Knife, but it is not clear whether the "MWJ" writer was speculating or had inside knowledge of the Knife's identity.]
Many of the later Mac the Knife columns are still available from the
Internet Archive's copy of the Electric Knife site. [ [http://web.archive.org/web/19981206060641/macweek.zdnet.com/opinion/opinion_knife.html The former Mac the Knife site] on archive.org]
Apple rumors community
Robert X. Cringely
* [http://www.ilenesmachine.com/macworld/ny01/macworldny01.shtml History of Mac the Knife and "Not the Knife" Macworld Expo parties]
* [http://www.flickr.com/photos/pberry/10535683/ Photo of a Mac the Knife coffee mug]
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