:"Castoria redirects here. For the titular see, see
Castoria (titular see)."
Fletcher's Castoria, now known as Fletcher's Laxative, is an oral syrup containing a stimulant
laxativeand ingredients to soothe the stomach.
*Active laxative ingredient: senna, 33.3 mg/ml
citric acid, flavor, glycerin, methylparaben, propylparaben, purified water, sodium benzoate, sucrose
Acts within 6-12 hours.
There are no known drug interactions, although as a stimulant
laxativeit may affect how long a medicine remains in the digestive tract. It is best not to take senna within 1 to 2 hours of taking other medicines.
Sennacan be habit-forming.
Fletcher's Castoria seems to have been renamed Fletcher's Laxative for Kids, and the Castoria name no longer appears on the product web site. Although marketed as a children's laxative in the US, it is effective for adults.
Once a staple of drug stores, Castoria is becoming difficult to find.
1868, May 12: The
United States Patent Officegrants patentto Dr. Samuel Pitcher(1824-1907) of Barnstable, Massachusetts, for a catharticcomposed of senna, sodium bicarbonate, essence of wintergreen, taraxicum, sugar and water. The remedy was initially sold under the name Pitcher's Castoria. Over time the product formula has changed.
[http://patimg2.uspto.gov/.piw?Docid=00077758&homeurl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%2526Sect2%3DHITOFF%2526d%3DPALL%2526p%3D1%2526u%3D%2Fnetahtml%2Fsrchnum.htm%2526r%3D1%2526f%3DG%2526l%3D50%2526s1%3D77758.WKU.%2526OS%3DPN%2F77758%2526RS%3DPN%2F77758&PageNum=&Rtype=&SectionNum=&idkey=E449EED5A30B The United States Patent image is located at this link.] [Apple Quicktime required]
The Centaur Companywas formed by Charles Henry Fletcherto purchase the rights to and manufacture Pitcher's Castoria. It was renamed Fletcher's Castoria.
Castoria was the subject of one of the most significant campaigns in early mass advertising. Castoria ads from the 1870s through 1920s are still visible today (or at least were between the 1970s and 2005) on the buildings of New York. See [ [http://www.forgotten-ny.com/ADS/Castoria%20page/castoria.html Forgotten-NY Ads] ] and [ [http://www.frankjump.com/009.html Frank Jump's] ] for photos. At the opening of the
Brooklyn Bridgein 1883, there were Castoria ads on virtually every blank wall in sight. They are quite visible in images of the opening of the bridge. [ The Miami Herald, Nov 11, 1984)]
There were two "Fletcher's Castoria"
B-17 Flying Fortressbombers during World War II, both part of the 100th Bomber Group. The first was lost, but the crew survived. The second survived the war. Its pilot was William H. Fletcher(not a descendant of Charles Henry Fletcher), hence its name.
The Centaur Company was acquired by
Sterling Drugduring the 1920s [1/4 interest acquired Feb 9, 1923 (New York Times, Feb 9, 1923, Page 24, col 1). It later acquired the remaining interest.] . In 1984, Sterling Drug sold Fletcher's Castoria to Mentholatum Co., Inc. In 1988 Rohto, a Japanese company, purchased Mentholatum.
MentholatumCo. product link [http://www.mentholatum.com/products.php?id=17]
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