Dentsu


Dentsu
Dentsu Incorporated
Type Public KK (TYO: 4324)
Industry Communications
Founded 1901
Headquarters Minato, Tokyo, Japan
Key people Tadashi Ishii, President & CEO
Tatsuyoshi Takashima, Chairman
Products Advertising
Public relations
Revenue increase ¥1,678.618 billion JPY (FY 2010)[1]
Operating income increase ¥37.323 billion JPY (FY 2010)[1]
Net income increase ¥31.130 billion JPY (FY 2010)[1]
Employees 19,310 (2010)
Website www.dentsu.com

Dentsu Incorporated (株式会社電通 Kabushiki-gaisha Dentsū?) (TYO: 4324) is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.[2]

Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th Century, producing the first newspaper advertisements as well as the first television commercials in Japan. The company now offers a range of services, from traditional marketing and creative, to specialty disciplines such as sports marketing, entertainment rights, PR, digital contents, and a growing range of communications services.

Contents

History

Dentsu was originally established Japan Advertising Ltd. and Telegraphic Service Co. by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co., Ltd. The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations.

In 1936, Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency, to change the company's focus to specialized advertising. In 1946, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya and Kyūshū.

In 1951, with the arrival of commercial radio broadcasting in Japan, the Radio Division is established at Japan Telegraphic's head and local offices.

In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu.

In 1995, Dentsu created five domestic regional subsidiaries.

Dentsu became part of the Tokyo Stock Exchange in 2001.

Projects

Dentsu categorises project markets in four different parts: National advertisement market; Advertisement related market; New market; Foreign market. National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.

Dentsu Building

Dentsu Building in Shiodome, Tokyo
Main article: Dentsu Building

The Dentsu Building is a high-rise building in Shiodome, Minato, Tokyo, which houses Dentsu's corporate offices. With 48 floors that rise to 213.34 m (700 ft), it is the eleventh-tallest building in Tokyo. It was designed by Jean Nouvel, the French architect and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the Hamarikyu Gardens, formerly the site of a Shogun's vacation home.

References

  1. ^ a b c "Annual Report 2010" (PDF). Dentsu. http://www.dentsu.com/ir/data/pdf/AR2010_E.pdf. Retrieved April 14, 2011. 
  2. ^ "Company details." Dentsu. Retrieved on November 9, 2009.

External links

Portal icon Tokyo portal
Portal icon Companies portal

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