Mighty Taco

Mighty Taco
Type Private
Industry Fast food
Founded Buffalo, New York, U.S. (1973)
Founder(s) Dan Scepkowski
Andy Gerovac
Ken Koczur
Bruce Robertson
Headquarters East Amherst, New York, U.S.
Number of locations 18
Area served Western New York
Products Tacos, burritos, fajitas, roastitos
Owner(s) Dan Scepkowski
Employees ~650[1]
Website mightytaco.com

Mighty Taco is a Mexican-style fast-food restaurant chain in the Buffalo, New York area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.

The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski is the current owner of the company having bought out the other founders. Today, Mighty Taco Inc. operates 18 restaurants in the Buffalo area. [2]

As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans, and tortilla chips. The fall of 2007 also brought more changes in some of the brands Mighty Taco used to carry. It no longer serves Aunt Rosie’s Loganberry, replacing it with locally produced Johnnie Ryan loganberry made with cane sugar, or brand name bottled water.[citation needed]

Contents

Products

The taco beef, beans, hot sauce, mild sauce and Chipotle chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions, sharp cheddar cheese and sour cream. Mighty Taco's menu also consists of a selection of tacos, burritos, fajitas, and nachos. For vegetarians, Mighty Taco provides vegetarian and bean tacos. Mighty Taco also has the famous "El Niño Burrito" which features a 1/2 pound of ground beef.[3] In 2008, Mighty Taco began serving the "Buffito" which consists of chicken strips flavored with Buffalo style hot sauce and blue cheese dressing. In 2009, Mighty Taco began serving the "Mighty Fish Taco" consisting of a battered fish filet, lettuce, tomato, cheese, tartar sauce or salsa.[citation needed]
Gear Up, Mighty Taco logo wear available online and at select locations.
Project Chow Down launched October 25, 2010, shipping Beef & Cheese Burritos to anywhere in the United States [4]
Red Card / Fantastic Plastic - use this card in store or coming soon for internet purchases

Advertising

Mighty Taco is known for having unusual, somewhat surreal TV advertisements, created by Paragon Advertising. Their television commercials have won several awards. (Notably, these "commercials" are also designed to be permissible on "commercial-free" public television stations, and WNED-TV airs the "advertisements" when promoting Mighty Taco as a supporter.) Their radio advertisements also are of note, usually parodies of popular culture, such as prescription commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.[citation needed]

The company also owns trademarks on Super Mighty, Mighty Taco, Salsa Lito - Burrito, Burrito De-Lite, Roastitos, Buffito, Buf-Mex At Its Best, and El Nino Burrito.[citation needed]

One of the many Mighty Taco locations

Slogans

  • Join the taste revolution!
  • Make mine mighty
  • The taste of our town
  • Get Mighty
  • The Home of Mexican Magic, The Spice of Life
  • Taste is everything
  • What more could you want?
  • Mighty Taco, Mighty Taco, Mighty Taco (chanting style)
  • Buf-Mex at its Best
  • Right About Now
  • Be Well! Be Mighty!
  • Nothing Says "I love you" Like a Huge Bag of Burritos
  • Your old gold is worth its weight in tacos at Mighty Taco
  • Our one location makes 'em best! (original no longer in use)

NOCO Energy Corporation-Mighty Taco relations

As of Friday July 16th, 2010, Mighty Taco has an outlet in a NOCO Energy Corporation-Owned NOCO Express store in Buffalo, NY. The two companies have a deal that will last 10 years. Please see this Buffalo News Article on this for more information.

Charity donations

Mighty Taco donates cash or merchandise to a variety of local causes, including fund-raising events for schools, churches, charities, non-profit organizations and private individuals in need. Every year, a large donation is made to the Leukemia Society and the Alzheimers Association. Mighty Taco has also been actively involved in the support of local music of the Buffalo area and the University at Buffalo sports program; fans of the men's basketball team, the UB Bulls, are referred to as Mighty Maniacs.[citation needed]

Locations

Mighty Taco has 18 locations throughout the Western New York region[5]

  • Amherst: 3140 Niagara Falls Blvd. (Near Robinson)
  • Amherst: 9360 Transit Rd. (Near Casey)
  • Buffalo: 2363 Delaware Ave. (Just North of Hertel Ave.)
  • Buffalo: 1039 McKinley Parkway (at Bailey Avenue in/@ NOCO)
  • Cheektowaga: 2021 Walden Ave. (Across from the Galleria Mall)
  • Depew: 1435 French Rd. (Just West of Transit)
  • East Aurora: 123 Grey St. (Near Boies Alley)
  • Grand Island: 2455 Grand Island Blvd. (Across from Fantasy Island)[6]
  • Hamburg: 5999 South Park Ave. (Near Agri Center)
  • Lockport: 5691 S. Transit Rd. (Near Robinson)
  • Niagara Falls: 2591 Military Rd. (Near Porter)
  • Orchard Park: 3340 Southwestern Blvd. (Near Union)
  • Tonawanda: 2309 Eggert Rd. (At Sheridan Dr.)
  • Tonawanda: 1762 Sheridan Dr. (At Delaware Rd.)
  • City of Tonawanda: 92 Niagara St. (Near Main St.)
  • West Seneca: 2884 Ridge Rd. (Near Seneca St.)
  • Williamsville: 6930 Transit Rd. (At Wehrle Dr.)
  • Williamsville: 5495 Sheridan Dr. (Near International Dr.)

(Coming Soon)

  • Henrietta: 420 Jefferson Rd. (Near West Henrietta Rd.)

Former Loactions

  • Elmwood and Forest
  • Maple Rd. and North Forest Rd. plaza (now Fuji Gril)
  • Vineyard Drive, Fredonia, NY
  • Grant and Amherst

References

External links



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