company_name = Celcom (Malaysia) Bhd
company_| company_type = Public (Privatised)
company_slogan = "The power, it's in your hands"
foundation = 1988
location = No. 82, Jalan Raja Muda Abdul Aziz, 53100 Kuala Lumpur, Malaysia
key_people = Datuk Seri Shazzalli Ramly, CEO
products = 2G, 3G and satellite mobile network operator
industry = Mobile telecommunication services
homepage = [http://www.celcom.com.my www.celcom.com.my]
Berhadis the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the TM group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service, using first generation NMT-900 technology. It uses the dialling prefix identifier of "013", "0148" and "019"
ervices and coverage
Celcom claims to have the widest and most extensive coverage nationwide, compared to other cellular services in Malaysia. Celcom claims its dual-band GSM (900/1800 MHz) coverage has reached over 97% of Malaysia's populated area in 2006. As of 2006 Celcom is offering both 2.5G and 3G services on its Minutes postpaid and
Xpaxprepaid brands. Current (published) customer base stood at 7.8 million, with blended ARPU(Average Revenue per User) stood at RM65. Celcom claimed a 95% nationwide mobile service coverage with 3G availability in most of Klang Valley, Johor Bahru, Melaka, Kulim and Penang.
When the cellular phone market was opened up in 1995,
Celcomupgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia until it was overtaken by Maxis.
Asian financial crisisin 1997, Celcom's owner, Tan Sri Tajudin Ramli suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcombeing sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobile-operator subsidiary TMTouch through a reverse takeover of TMTouch. Celcomwas originally listed on the Bursa Malaysia, but after the merger with Telekom MalaysiaBerhad, it has since remained private.
Owing to the bad management of its former management Celcom was as found liable by an arbitration panel in Switzerland for infringing an agreement signed with
Deutsche TelekomAG’s unit, DeTeAsia in 2002.
The tribunal ruled that Celcom was liable to pay DeTeAsia US$177.2 million in principal plus US$16.2 million in interest as well as other legal and arbitration costs. This works out to a tidy sum of about RM740 million.
Leaving Telekom to intensify its efforts at recovering monies from Celcom’s previous owners for their misdeed. Only then will TM be able to fully exorcise itself from the haunting of Celcom’s tumultuous past.
Celcom is currently doing nation wide promotion using power icons like including international footballers
Steven Gerrard, Michael Owen, Ryan Giggsand Robert Piresand Chinese entertainers JJ Linand Wang Lee Hom, as well as local actress Maya Karin.
Celcom is the Malaysian partner of the
Celcom current CEO, Dato’ Seri Mohammed Shazalli Ramly, has been with Celcom since 2005. His contract has expired last year (2007).
Demerger from Telekom Malaysia
On September 28, 2007,
Telekom Malaysiaannounce a revamp of its mobile communication units which includes Celcom. The revamp plan was to group Celcom under the TM International, which houses other TM regional mobile units and emerge it as a separate business entity. The restructuring exercise should complete by Q1 2008 and the new business unit will be listed on the Kuala Lumpur Stock Exchangeby Q2 2008. [http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_4a3f886f-cb73c03a-1ed1dbe0-7461fb03 1]
Celcom, as one of three
3Gservice providers currently operating in Malaysia (The others being Maxis Communications, and U Mobile), also has the widest 3G & HSDPAcoverage in the country of 25 million people. Celcom's 3G service was launched on May 17, 2005, in conjunction with the World Telecommunications Day, and has covered major towns such as Klang Valley, Penang, Melaka, Johor Bahru, Genting Highlandsand KulimHi-Tech Industrial Park at initial roll out.
Its 3G service continued to expand to various parts of the country in 2006. As of April 1st, 2006, Celcom already has 3G network in areas such as
Kuching, Seremban, Alor Star, Sungai Petani, Tanjung Malim, Ipoh, Bukit Merah, Taiping, Kota Bharu, Kuantan, Perlisand Kota Kinabalu. The deployment of HSDPAby Celcom allows download speeds of up to 3.6 MB/s.
* [http://www.celcom.com.my Celcom Bhd Official Website]
* [http://www.tm.com.my Telekom Malaysia Bhd Official Website]
* [http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_21139 The Edge Daily, Telekom's offer for Celcom now unconditional]
* [http://www.gsmworld.com/cgi-bin/ni_map.pl?cc=my&net=ce Celcom Coverage Map]
* [http://www.aseannewsnetwork.com/2007/09/celcom-confident-of-450000-3g.html Celcom Confident Of 450,000 3G Subscribers By Year End]
* [http://www.malaysianwireless.com/search/label/Celcom Latest update of Celcom in Telco Talk Malaysia]
* [http://www.celcom.info Celcom Cell Broadcast ID]
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