General Motors Theatre
"General Motors Theatre" (also known as "CBC Theatre" and "General Motors Presents") was a Canadian
televisionanthology series, which ran on the Canadian Broadcasting Corporationunder its various titles from 1953until 1961. First transmitted under the sponsored title on October 51954, a new 60-minute drama would be presented each week. As suggested by the title, the programme was sponsored by the General Motors car company. It was effectively the same series as the unsponsored "CBC Theatre", which had run its first season from December 1 1953to April 201954, with General Motors becoming title sponsor for the second season.
The series was a breeding ground for writing and directing talent such as
William Kotcheff, Donald Jackand Arthur Hailey. One of Hailey's plays for the strand, " Flight into Danger" ( 1956), was later remade as the feature film" Zero Hour!", and was also screened by the BBCin the United Kingdom. It was a major factor in "General Motors Theatre" producer — and CBC Supervisor of Drama — Sydney Newmanmoving to work in the UK, where he later worked on and created anthology series similar to "General Motors Theatre" such as " Armchair Theatre" and " The Wednesday Play".
Following concerns about the series moving to a Sunday evening slot in 1956, where it would be in competition with the American network
CBS's enormously popular game show" The $64,000 Question" in the key Torontomarket (where American broadcast signals could be received from across the border), General Motors pulled out and the show disappeared for two years. It returned in 1958, after "The $64,000 Question" had been cancelled, under the new title "General Motors Presents".
"General Motors Presents" was one of the very first Canadian productions to be sold to one of the major broadcast networks in the
United States. However, despite the American Broadcasting Companypurchasing thirty-nine episodes, they screened only five before cancelling the run in November 1958. On ABC, the series was known as "Encounter".
For its final run in the summer of
1961, the series consisted not of originally-produced dramas but broadcasts of a bought-in British anthology series called "Interplay".
* [http://www.imdb.com/title/tt0341798/ "General Motors Theatre"] at the
Internet Movie Database
* [http://www.film.queensu.ca/CBC/G.html Information at CBC Television Series 1952 to 1982]
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