Commercial art


Commercial art

Commercial art is historically a subsector of creative services, referring to art created for commercial purposes, primarily advertising. The term has become increasingly anachronistic in favor of more contemporary terms such as graphic design and advertising art.

Commercial art traditionally includes designing books, advertisements, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.

Skills of commercial art

Most commercial artists have the ability to organize information, and a knowledge of fine arts, visualization and media. Communication is often vital in this field. Usually, the art department is relatively small, consisting of art directors, perhaps an assistant director, and a small staff of design and product workers. Commercial artists work a variety of situations doing many things in the artistic world such as advertisement, illustration and animation.

Genres

Commercial art can include many genres of art and categories of art technique, including: