name = Esso
foundation = 1911
Esso (S.O.) is an international trade name for
ExxonMobiland its related companies. IPA|/ˈɛsoʊ/ ("S-O"), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States; although other sources suggest that "Esso" is a spelt version of the pronunciation of the initials for Standard Oil. In 1973, it was largely replaced in the U.S. by the Exxonbrand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobilbrand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in parts of the United States.
In 1911, Standard Oil was broken up into seven regional companies, each with the rights to the brand "Standard" in certain states (plus a number of other companies that had no territorial rights). Standard Oil of
New Jersey("Jersey Standard") had the rights in that state, plus in Maryland, West Virginia, Virginia, North Carolina, South Carolina, and the District of Columbia. By 1941, it had also acquired the rights in Pennsylvania, Delaware, Arkansas, Tennessee, and Louisiana. In those states, it marketed its products under the brand "Esso", the phonetic pronunciation of the letters "S" and "O". It also used the Esso brand in New Yorkand the six New Englandstates, where the Standard Oil Company of New York (Mobil) had the rights, but did not object to the New Jersey company's use of the trademark (the two companies did not merge until 1998). However, in the other states, the other Standard Oil companies objected and forced Jersey Standard to use other brand names. In most states the company used the trademark "Enco", and in a few "Humble". The other Standard companies likewise were "Standard" or some variant on that in their home states, and another brand name in other states.
This situation was confusing to travelers. In 1972, Standard Oil of New Jersey renamed itself as the Exxon Corporation, and adopted that trademark throughout the country. It however maintained the rights to "Standard" and "Esso" in the states where it held those rights, by a token effort, by selling "Esso Diesel" in those states at stations that sell
dieselfuel, thus preventing the trademarkfrom being declared abandoned.
Esso Blue was the brand name of Esso's paraffin oil (kerosene) for domestic heaters in countries such as the
United Kingdom. Their TV advertising song from the 1950s through to the 1970s was the famous "Bom, Bom, Bom, Bom, Esso Blue!" A later campaign used the well-known song tune of "Smoke Gets in Your Eyes" cleverly reworded as
"They asked me how I knew,it was Esso Blue,I of course replied,with lower grades one buys,smoke gets in your eyes. ... The non-smoking paraffin".
In the 1930s Esso acquired Cleveland, an independent company based in North East England. The name comes from the
Cleveland Hills. Cleveland's products included a benzoleblend and an alcohol blend called Discol. Both the Esso and Cleveland names continued in use until 1973, when the Cleveland filling stations were re-branded as Esso.
Canada, the Esso brand is used on stations operated by Imperial Oil, which is 69.8% owned by ExxonMobil.
In February 2007, a combination of a fire at the Nanticoke refinery and a strike at CN resulted in a shortage of gasoline at Esso stations in
Ontario, which also drove up prices and caused shortages in competitor's stations (both in Ontario and neighboring Quebec.)Fact|date=February 2008
Seven Sisters (oil companies)
Stop Esso campaign
* [http://www.esso.com Esso Homepage - redirects to ExxonMobil site]
* [http://www.greenpeace.org.uk/blog/climate/the-case-against-esso The Case Against Esso/Mobil]
* [http://www.annatar.freeserve.co.uk/antique_amusements/page3.html History of the Esso Man keyring]
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Esso — Saltar a navegación, búsqueda Para la ciudad del krai de Kamchatka, en Rusia, véase Esso (ciudad). Una estación Esso en Stabekk, Noruega. Eastern Seaboard Standard Oil (ESSO) es una denominación que se le dio en varios lugares a … Wikipedia Español
Esso — ist: in Europa ein Markenname und Firma des Mineralölkonzerns ExxonMobil Esso Deutschland als Beteiligungsunternehmen der Standard Oil Company hieß vorher Deutsch Amerikanische Petroleum Gesellschaft (DAPG) der frühere deutsche Name der Gemeinde… … Deutsch Wikipedia
ESSO — may be:* Esso, a brand name of products marketed by Exxon Mobil * Enterprise single sign on * Estonian State Symphony Orchestra or Estonian National Symphony Orchestra, an orchestra in Tallinn, Estonia, also known as ERSO (from its Estonian… … Wikipedia
Esso — Esso, Insel, so v.w. Eso … Pierer's Universal-Lexikon
esso — / es:o/ pron. dimostr. e pers.m. [lat. ipse, ipsa, ipsum, pron. dimostr.] (f. a ). [serve a richiamare un nome precedentemente espresso, spec. di animale o cosa, più raram. di persona] ▶◀ egli, lui, quello, [al plur.] loro … Enciclopedia Italiana
esso — és·so pron.pers. di terza pers.m.sing. 1. FO richiama un nome, spec. di cosa o animale, espresso precedentemente: questo è il mio gatto; esso si chiama Tom | al pl., si usa al posto di eglino, elleno, pl. ant. di egli, ella: essi vanno, nell uso… … Dizionario italiano
Esso, S. — S. Esso, (27. Dec.), auch Hesso, vermuthlich Joannes, blühte als Gründer und erster Abt des Benedictinerstifts Beinwill unweit Basel in der Schweiz gegen das Ende des 11. und in der ersten Hälfte des 12. Jahrhunderts. Obgleich seine… … Vollständiges Heiligen-Lexikon
Esso — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Esso peut se référer aux objets ou personnes suivantes : Esso, marque associée à la compagnie pétrolière américaine ExxonMobil, anciennement Standard … Wikipédia en Français
Esso — Original name in latin Esso Name in other language Ehsso, Esso, Onovgai, Onovgay, Ornovgay, Yesso, Эссо State code RU Continent/City Asia/Kamchatka longitude 55.92738 latitude 158.70708 altitude 479 Population 1965 Date 2012 10 06 … Cities with a population over 1000 database
Esso — the original name of the US oil company ExxonMobil, and the name still used by the branches of the company outside the US, e.g. in Britain. * * * any of several foreign affiliates of the Exxon Corporation (q.v.). * * * … Universalium