Danger Price

Danger Price is a pricing game on the television game show "The Price Is Right". Debuting on January 8, 1976, it is played for four prizes, each worth between $500 and $3,000.

Game Play

The contestant is shown a "danger price", which is the actual price of one of the four prizes. The contestant selects three prizes, one at a time, which they believe have prices other than the danger price. After each selection, the price of the chosen prize is revealed. If the contestant chooses the prize with the danger price, the game ends and they win nothing. If they successfully choose the three prizes that do not have the danger price, they win all four prizes.


The game originally incorporated a smaller set up, with a board that showed the danger price and had a blue spot for chroma-keyed shots of the prices being revealed. The amount of the "danger price" was below a "skull and crossbones"; which featured an eyepatch with a dollar sign in the "The Price is Right" font.

The current setup debuted in mid-1986. The danger price is displayed on a red placard at the top of the board. Like the original setup, the prices are concealed on four octagonal signs resembling stop signs, but the prices are now revealed by flipping the signs. Safe prices turn over green while the danger price turns over red.

Nighttime Appearances

Danger Price was one of five pricing games introduced in the fifth and final nighttime season hosted by Dennis Jamesndashthe other four being Cliff Hangers, Dice Game, Hurdles, and Three Strikes.

Additionally, both versions of the set were used during the Tom Kennedy versionndashthe set change occurring rather close to the end of the run.

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