Infobox Radio station
name = CKWW
Southwestern Ontario, Southeast Michigan, Northwest Ohio, [http://www.radio-locator.com/cgi-bin/pat?call=CKWW&service=AM&status=F&hours=I]
branding = AM 580, Motor City Favourites
slogan = Great Fun, Great Oldies!
March 29, 1964
frequency = 580 KHz (AM)
callsign_meaning = CKW Windsor
former_callsigns = None
sister_stations = CKLW,
webcast = [http://www.am580radio.com/shows/view/?fShowId=34 Listen Live!]
website = [http://www.am580radio.com/ CKWW Homepage]
affiliations = Independent
The original applicant for the CKWW licence was
Royce Frith(later to be a Canadian Senator), but he sold the station to Geoff Stirlingbefore it went to air. The station was launched by Stirling on March 29, 1964.
In 1967, sister station CKWW-FM was launched (later CJOM and now CIMX).
Stirling sold the stations in 1984, and the station dropped its MOR/adult contemporary music programming to adopt a
news-talk format in 1989. In 1993, CHUM acquired CKLW and CKLW-FM as well. CKLW (by then a Music of Your Lifestation) and CKWW swapped formats, with CKLW becoming the news-talk station and CKWW adopting the adult standardsformat.
In 2005, CKWW changed its on-air moniker from "580 Memories" to "AM 580, Motor City Favorites," dropped all jingles, and added more music from the 1960s through 1990s plus some AC chart recurrents while dropping most of its pre-1960 titles in an attempt to appeal to a younger audience. The station's ratings have steadily declined since, and the change in the music has proven largely unpopular with fans of the old standards format.
In October 2006, in response to
WOMC-FM eliminating the word "oldies" from its on-air positioning, CKWW revamped its playlist once more to focus primarily on music from the late 1950s through the late 1970s while dropping most post-1980 material. CKWW now plays many of the oldies hits of the period from 1955 to 1970 that WOMC had dropped from its playlist (though WOMC has now once again become known as "Oldies 104.3"). Although still known as "AM 580, Motor City Favorites," the station has returned jingles to its on-air presentation and added the taglines "Great Fun and Great Oldies" and "All Oldies, All the Time" to its positioners.
CKWW also has begun to stream its live programming on its website.
Like WOMC, CKWW plays up its connections to Detroit's Top 40 radio past on the air, as the station's top-of-the-hour identification mentions that the station "broadcasts from the legendary studios of the Big 8" (at 1640 Ouellette Avenue in Windsor) and also features the widely-recognized instrumental signature from CKLW-AM's glory years.
The current morning show host is Charlie O'Brien, a veteran of CKLW-AM "The Big 8" in the 1970s.
In 2007 CKWW (AM) along with the other CHUM stations (except
Citytv) were sold to CTVglobemedia.
* [http://www.am580radio.com/ AM 580, Motor City Favorites]
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