Shelby William Storck (
October 3, 1916- April 5, 1969) was an American newscaster, actor, writer, journalist, public relationsspecialist, and motion pictureand televisionproducer-director. He was a radio actor on " The Air Adventures of Jimmie Allen" and other programs, and appeared in the feature films The Delinquentsand The Cool and the Crazy.
The descendant of General
Joseph O. Shelby, Shelby Storck was born in Kansas City, Missouriand was graduated from the University of Kansas City, now the University of Missouri-Kansas City, in 1937. Storck worked as a newscaster for the Kansas City Starand its affiliated radio station WDAF from 1939 until he joined the Navyin 1942. A Navy pilot, he rose to the rank of lieutenant before being discharged in 1945. Two of his years of service had been in the Mediterraneantheater, where he saw action during World War II.
On returning to Kansas City, Storck rejoined WDAF and again became a newscaster but soon moved on to become a member of the staff of T. R. Finn & Associates, a Kansas City company, as its publicity director. He was assistant director of education and organization for the Consumers Cooperative Association from 1947 to 1949 and was public relations director and assistant manager of the North Kansas City Development Company in 1949 and 1950. He was also a semi-professional actor in local radio, television, civic theater, and in films made in the Kansas City area. Storck's first wife, the former Barbara Marsh, died of bulbar
polioin 1950. He later established a Barbara Storck Memorial award for poetry at the University of Kansas City in her memory.
Shelby Storck continued in radio and television work through the 1950s, working between Kansas City and St. Louis, making documentary films which he often narrated as well as produced. He frequently acted in industrial and educational films produced by the
Calvin Companyof Kansas City and by the Centron Corporationof Lawrence, Kansas. There, he worked with such notable directors as Robert Altmanand Herk Harvey. In 1954 he became general manager of KETCin St. Louis, an educational televisionstation.
From 1955 to 1966 Storck was associated with
Charles Guggenheimof St. Louis as a director and narrator of documentary and commercial movies produced by Guggenheim. Among the fims Storck made while associated with Guggenheim were several award-winning documentaries on St. Louis history. Storck remarried, to longtime friend Jacqueline Field, in 1956. In 1960 the Storcks moved from Kansas City to St. Louis. In 1966, when Charles Guggenheim transferred his operations to Washington, D.C., Storck formed his own production company in St. Louis, Shelby Storck & Associates, Inc., and began producing documentaries and commercials. He was best known for making half-hour campaign biographies for politicians, mostly under the direction of media consultant Joe Napolitan, including successful films for Milton Shapp, Winthrop Rockefeller, and Mike Gravel. In 1968 Storck wrote, produced, and directed a half-hour promotional documentary on Hubert Humphreycalled "What Manner of Man," which was hugely instrumental in Humphrey's sudden surge in the polls towards the end of his unsuccessful race against Richard Nixonfor President of the United States.
Shelby Storck had been diagnosed with
heart diseaseand was under a doctor's care for several months. He died in his sleep, apparently after a heart attack, at home in St. Louis in April of 1969. His wife, Jackie, was on the way by air to Taiwanto visit a sister when he died, and funeral arrangements had to be delayed for several days until she could return to St. Louis.
There currently exists a Shelby Storck Award for Excellence in Undergraduate Teaching at the University of Missouri-Kansas City. The annual Storck Awards for Notable Achievement in the Political Advertising Arts were established by the
Washington Postin 1980. Today, Shelby Storck is primarily known for the political films he produced in the 1960s, as well as for his role as a hard-nosed, wise-to-the-world police detective in the 1958 Kansas City-produced feature-length film The Cool and the Crazy(where his wife Jackie also makes a cameo appearance).
Shelby Storck had three children: Shelby Randall Storck (1943-1987), who followed in his father's journalistic footsteps and became a
photographer; Phillip Alan Storck (b. 1944); and Gael Winslow Storck (b. 1950). He also had a stepdaughter, Kathy Field (b. 1948) from his second marriage.
Ephermeral film archivist
Rick Prelingerhas in his possession several rare educational and industrial films that Shelby Storck acted in. Several are available for free viewing and downloading online on Prelinger Archives:
* [http://www.archive.org/details/WhatAbou1954 What About Drinking?] (1954 - In this
Centron Corporationfilm directed by Herk Harvey, Shelby Storck plays a doctor who chats with a teenager about alcoholism)
* [http://www.archive.org/details/MagicBon1955_2 The Magic Bond (Part 2)] (1956 - In this film produced by the
Calvin Companyfor the Veterans of Foreign Warsand directed by Robert Altman, Storck narrates a brief sequence on the importance of voting)
* [http://www.archive.org/details/CoffeeBreak Coffee Break] (1958 - A
Calvin Companyfilm, in which Storck plays an office boss frustrated by his employees' tendencies to take extra-long coffee breaks)
* [http://www.archive.org/details/promotion_bypass Promotion Bypass] (1958 - Another Calvin film on office workers, where Storck plays an office boss who tells his junior to send his "best man" over to a new office)
* [http://www.archive.org/details/innocent_party The Innocent Party] (1959 - An award-winning and groundbreaking Centron production directed by Herk Harvey, in which Storck portrays a school doctor who has an educational talk with a teen student who has contracted syphilis)
* "His Voice to the Navy," The Kansas City Star, January 3, 1942.
* "Wed to Shelby Storck," The Kansas City Times, July 21, 1956.
* Fleming, Thomas J., "Selling the Product Named Hubert Humphrey," The New York Times Magazine, October 13, 1968.
* "Shelby W. Storck Dies; Made Documentary Movies," St. Louis Post-Dispatch, April 6, 1969.
* "Shelby Storck Dies," The Kansas City Star, April 6, 1969.
* "Shelby W. Storck Dies; TV. Movie Producer," St. Louis Globe Democrat, April 7, 1969.
* "Shelby Storck Rites," The Kansas City Times, April 9, 1969.
* Lemann, Nicholas, "The Storcks," The Washington Post Magazine, December 7, 1980.
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