Branding PIX 11 (general)
PIX 11 News (newscasts)
(Pronounced as "picks")
The CW PIX 11(during promos for CW shows)
Slogan New York since 1948
Channels Digital: 11 (VHF)
Virtual: 11 (PSIP)
Subchannels (see article)
Affiliations The CW
Owner Tribune Company
(WPIX, Inc.)
First air date June 15, 1948
Call letters' meaning New York's Picture (PIX) Newspaper (after nameplate slogan of the Daily News, its founding owner)
Former channel number(s) Analog:
11 (VHF, 1948-2009)
33 (UHF, 1999-2002, 2004-2009)
12 (VHF, 2002-2004)
Former affiliations Independent (1948-1995)
The WB (1995-2006)
Transmitter power 7.5 kW
Height 405 m (1,329 ft)
Facility ID 73881
Transmitter coordinates 40°44′54″N 73°59′10″W / 40.74833°N 73.98611°W / 40.74833; -73.98611
Website www.wpix.com/

WPIX, channel 11, is a television station in New York City built, signed on, and owned by the Tribune Company. WPIX also serves as the flagship station of The CW Television Network.[1] The station's signal covers the tri-state New York metropolitan area and WPIX is also available as a regional superstation via satellite and cable in the United States and Canada.


Digital television

The station's digital signal is multiplexed as follows:

Channel Video Aspect Programming
11.1 1080i 16:9 Main WPIX programming / The CW
11.2 480i 4:3 Estrella TV
11.3 This TV
11.4 Antenna TV

In January 2011, Tribune launched its new digital subnetwork, Antenna TV, which airs on a new digital subchannel 11.4.

Analog-to-digital conversion

At 12:30 P.M. on June 12, 2009, WPIX discontinued regular analog programming on channel 11.[2] The station returned from channel 33 to channel 11.[3][4]


Independent station

An early WPIX test pattern, 1948-1949.

WPIX made its on-air debut on June 15, 1948 as New York's fifth television station and second independent outlet. It was also the second of three stations to start up in the New York market during 1948, one month after Newark-based independent WATV (channel 13, now WNET) and two months before ABC-owned WJZ-TV (channel 7, now WABC-TV).

Like its longtime sister station WGN-TV in Chicago (which first signed on in April 1948), WPIX's call letters come from the slogan of the newspaper that founded it—in this case, it was the New York Daily News, whose tag was "New York's Picture Newspaper". Both the paper and the station were owned by the Tribune Company. Since 1948, WPIX's studios and offices have been located in the landmark News Building (which as of 1994 is no longer occupied by the Daily News), at Second Avenue and East 42nd Street (alternatively called "11 WPIX Plaza") in Midtown Manhattan. In its earliest years, WPIX also had another studio (called "Studio Five") located at 110 Central Park South, where programs with a studio audience were produced.

WPIX Plaza, southwest corner of 2nd Avenue and 42nd Street.

Through the early 1990s, WPIX was operated separately from the other Tribune television and radio outlets through the News-owned license holder, WPIX, Incorporated, which in 1963 purchased New York radio station WBFM (101.9 MHz). The News soon changed that station's call letters to WPIX-FM, and in 1988, the station became WQCD. The two stations were separated from the Daily News in 1991, when British businessman Robert Maxwell bought the newspaper. Tribune retained WPIX and WQCD, and the radio station was sold to Emmis Communications in 1997 (it is now WEMP).

From the outset, WPIX featured programming that was standard among independents: cartoons (eg. Hanna-Barbera, The Disney Afternoon, among others), old movies, syndicated reruns of network programs, public affairs programming, religious programs, and sports—specifically, the New York Yankees baseball team, whom WPIX carried from 1951 to 1998. At various points, WPIX also aired the New York (baseball) Giants, the New York Giants and New York Jets football teams, the NHL's New York Rangers, and local college basketball. But it was through its coverage of Yankees baseball that WPIX gained perhaps its greatest fame and identity.

To generations of New York children, channel 11 was also the home of memorable personalities. In 1955 Joe Bolton, an original WPIX staffer who had been a weather forecaster in the station's news department, donned a policeman's uniform and became "Officer Joe", hosting several programs based around Little Rascals and Three Stooges films, and later Popeye animated shorts. Another early WPIX personality, Jack McCarthy, also hosted Popeye and Dick Tracy cartoons as "Captain Jack" in the early 1960s, though he was better known to adults as the longtime host of channel 11's St. Patrick's Day parade coverage, from 1949 to 1992. WPIX aired a local version of Bozo the Clown (with Bill Britten in the role) from 1959 to 1964, and comic performers Chuck McCann and Allen Swift also hosted programs on WPIX during the mid-1960s before each moved to other entertainment work in Hollywood. Jazz singer Joya Sherrill hosted a weekday children's show, Time for Joya, later known as Joya's Fun School. Channel 11 produced the Magic Garden series, which ran on the station from 1972 to 1984.

The first 11 Alive logo, which was used from 1976 to 1982.

From its early years through the 1960s, WPIX, like the other two major independents in New York—RKO General's WOR-TV (now WWOR-TV) and Metromedia's WNEW-TV (now WNYW)—struggled to acquire other programming. By the mid 1970s, WPIX was the clear number-two independent station in the city, behind WNEW-TV. It identified on-air as 11 Alive from September 1976 to 1986, a slogan made popular by stations like Atlanta's WXIA-TV, which began using 11 Alive themselves from September 1976, and still do so as of 2011. In 1978, WPIX was launched on satellite and became a Superstation. Two years later, WPIX began 24 hour a day operations along with WOR-TV.

WPIX suffered from declining ratings in the late 1980s and early 1990s. During this time, now-Fox-owned WNYW and a resurgent WWOR, then owned by MCA–Universal, relegated WPIX to sixth place among New York's VHF stations.[citation needed] After president Levitt Pope stepped down as general manager but remaining president and CEO of WPIX, a new general manager, Michael Eigner, was transferred to WPIX from Los Angeles sister station KTLA in 1989, the station engineered a slow turnaround that eventually resulted in WPIX becoming the leading independent station in the New York market. In 1994, the station became the exclusive home of the New York City Marathon, carrying the five-borough running event for the next five years.

WB affiliation

In January 1995, WPIX became an affiliate of the WB Television Network. Through Tribune's ownership interest in the WB (initially 12.5 percent in 1995, and later expanded to 22 percent), channel 11 could have been referred to as the WB's "flagship" station—though this is a designation in name only. The Warner Bros. Television division of Time Warner was the majority owner of the WB, and programming was distributed from the WB's facilities in Los Angeles.

Initially, WPIX continued with its usual programming. But due to industry changes, the station shifted directions beginning in 1996. As WB network and syndicated daytime programming (such as Maury, Judge Mathis, and The Jerry Springer Show) became more prominent on channel 11's schedule, most of the station's local-interest programming began to disappear. WPIX was once home to the St. Patrick's Day, National Puerto Rican Day and Columbus Day parades, and the Macy's July 4th Independence Day fireworks program. Along with the New York City Marathon these events moved to WNBC-TV, and the Marathon and the Macy's show are now carried on the NBC network.[citation needed]

The first WB 11 logo, used from 1995-2006. Also used without the "THE" box on the left side with only the "WB". By the end of The WB's run, the "11" was slimmer.

WPIX lost its over-the-air broadcast rights to the Yankees to WNYW following the 1998 baseball season, more a result of regional cable sports networks (in this case, the Madison Square Garden Network) gaining team broadcast rights, leaving broadcast stations with fewer games to air. In 1999 the station replaced them with the New York Mets, which up until that point had spent their entire televised history with WOR/WWOR. Ironically, beginning in 2005, over-the-air Yankees broadcasts were aired by WWOR, which was as synonymous with the Mets as WPIX was with the Yankees.[citation needed]

In recent years, WPIX has revived The Yule Log, a special holiday program that combines Christmas music with a film loop of logs burning inside a fireplace. The film was made early in the holiday season of 1966 and shows a fire burning in the fireplace at New York's official mayoral residence, Gracie Mansion; it was done with the cooperation of then-Mayor John V. Lindsay. The Yule Log aired on Christmas Eve and/or Christmas morning, initially from 1966 until 1989, and viewer response brought it back in 2001. The revival of the Yule Log has proven to be just as popular, and several other Tribune-owned stations have carried the WPIX version, complete with its audio soundtrack, over the past several years. Channel 11 also airs a live broadcast of Midnight Mass from St. Patrick's Cathedral every Christmas Eve.

As children's programming began to fade from broadcast television, The WB dropped its morning cartoon block in 2000, leaving the time for local stations to carry their own programming. On June 5 of that year, WPIX launched the WB 11 Morning News (now PIX Morning News), which has grown to challenge the established network morning programs as well as its more direct competitor, WNYW's Good Day New York. Its original newscast consisted of John Muller, Lynne White, Linda Church, Lynda Lopez, Melinda Murphy & Craig Treadway. The station continued to carry Saturday morning cartoons from Kids WB up to May 17, 2008 when it was bought by 4Kids Entertainment, but the afternoon cartoon block was discontinued on January 6, 2006.

Screencap of the frozen WPIX image.

On September 11, 2001, the transmitter facilities of WPIX as well as eight other New York City television stations and several radio stations were destroyed when two hijacked airplanes crashed into and destroyed the World Trade Center towers. The station's lead engineer, Steve Jacobson, was among those who were lost in the tragedy. WPIX's satellite feed froze on the last video frame received from the WTC mast, an image of the North Tower burning and the start of the impact of the South Tower; the image remained on the screen for much of the day until WPIX was able to set up alternate transmission facilities (the microwave relay for WPIX's satellite feed was also up there). Since then, WPIX has transmitted its signal from the Empire State Building.

CW affiliation

On January 24, 2006, The WB and UPN networks announced that they would merge into a new service, The CW Television Network, named for its corporate parents CBS (the parent company of UPN) and Warner Bros. Television. The new network signed a 10-year affiliation deal with most of Tribune's WB stations, including WPIX. Unlike in its relationship with the WB, Tribune does not have an ownership interest in The CW—meaning, once again, WPIX is the network's "flagship" station in name only. However, this does make WPIX, not only the largest CW affiliate that is not owned by the network, but also the largest English language network affiliated television station that is not an O&O of its respective network, as well as the only major New York City television station to be a non-O&O.

WPIX's The CW logo from September 18, 2006 to November 30, 2008

In the summer of 2006, WPIX began the transition to the new CW by unveiling its new branding, CW 11, with on-air promos, on-screen program bugs, and an outdoor advertising campaign. WPIX was officially re-branded as CW 11 on September 17, 2006, the day before The CW launched. The rebranding began with the 10 p.m. newscast, which aired at the conclusion of The WB's final night of programming. Prior to the newscast, the station aired a video montage of past WPIX logos, starting with a 1948 test pattern and concluding with the official unveiling of the new CW 11 logo.

On April 2, 2007, Chicago-based investor Sam Zell announced plans to purchase the Tribune Company, with intentions to take the firm private. The deal was completed on December 20, 2007. Prior to the close of the sale, WPIX had been the only New York City commercial television station to have never been involved in an ownership transaction. On April 26, 2008, WPIX began broadcasting its news in high-definition, becoming the fourth television station in New York City to do so.

News operation

News has played an important role on channel 11 from the station's beginnings. As most stations did in the late 1940s and early 1950s, WPIX aired filmed coverage of news events. The station's first news program, TelePIX Newsreel, was the first in New York to consist entirely of filmed coverage.

Beginning in 1948 through 1965 WPIX produced a 6:30 PM newscast entitled "Three Star News" so named because it featured three anchors, Kevin Kennedy reading the world and national news, John Tillman reporting local New York City news and Joe Bolton as the weatherman. Bolton was later replaced by Gloria Okon when Bolton was assigned to children's programming. The broadcast was eventually cancelled when the FCC complained that some of Tillman's "man on the street" interviews were staged with paid actors, most notable of which was the "pro-Castro sympathizer" who was "interviewed" with a copy of the Daily Worker newspaper conveniently tucked under his arm.[citation needed]

WPIX also produced many acclaimed news documentary films during the 1950s and early 1960s through its production arm, WPIX International. Among its productions included The Secret Life of Adolf Hitler; Cuba, Castro and Communism; and The Most Powerful Woman of the Century, a profile of Eva Perón. Channel 11's efforts first got attention when the station covered the collision, and later, sinking of the New York-bound oceanliner SS Andrea Doria off the coast of Nantucket in 1956. From 1977 to early 1984, WPIX used the Action News title and format for its local news programs. In 1977, the station commissioned "Move Closer to Your World" as their theme music. A 30-minute newscast aired at 7:30 p.m., and a one-hour program (at some points it was also 30 minutes) ran at 10:00 p.m.[citation needed]

From June 1980 until June 1990, WPIX produced and syndicated Independent Network News (INN), a national newscast for independent stations. The program featured the same talent that worked on WPIX's local newscasts and emanated from the same news studio, with INN logos covering the number 11's on various set pieces. WPIX transmitted the national show's live feed weeknights at 9:30 p.m. (ET).

In New York, WPIX paired a 10 p.m. replay of the national show with a live local newscast at 10:30 p.m., called the "Action News Metropolitan Report." As part of a midday expansion of INN starting in 1981, channel 11 also experimented with a newscast at 12:30 p.m. co-anchored by Marvin Scott. During the decade, WPIX also offered INN affiliates The Wall Street Journal Report, a business-oriented show; and From the Editor's Desk, a Sunday newsmaker show hosted by Richard D. Heffner, host of the long-running public-affairs program The Open Mind.

WPIX was also famous for the many post-news editorials from 1969 to 1995 that were delivered by Richard N. Hughes, the station's vice president of news operations. His editorials ended with the legendary tagline, "What's your opinion? We'd like to know." Periodically, he would read excerpts from viewers' letters in response to the editorials, invariably closing each excerpt by saying, "And that ends that quote." The station dropped Action News in 1984 and renamed its programs as The Independent News. In 1986, the national INN newscast was renamed USA Tonight and aired from 10 p.m., while the 7:30 program retained the title Independent News and the 10:30 local newscast was renamed New York Tonight. When INN was cancelled, the 7:30 program ended as well, and WPIX focused its efforts on the 10:00 program.

Over the years, channel 11 has won many awards for news, and was the first independent station to win a New York-area Emmy Award for outstanding newscast, first gaining the statuette in 1979 and earning it again in 1983. It was a significant comeback for a news operation that was accused of falsifying news reports broadcasts in the late 1960s, such as labeling stock footage as "via satellite", and saying a voice report was live from Prague when, in actuality, it was made from a pay telephone in Manhattan. As a result, a group called Forum Communications — led by future PBS and NBC News president Lawrence Grossman — approached the FCC to challenge WPIX Inc.'s license to operate channel 11, but after years of litigation, WPIX and the Daily News prevailed in 1979.

On December 1, 2008, along with the revised circle 11 logo, WPIX's newscasts were also rebranded as PIX Morning News and PIX News at Ten. The PIX call letters are pronounced phonetically, similar to the word "picks". Nearly 19 years after its final INN early evening newscast aired, WPIX launched a new early evening newscast on September 14, 2009.[5][6] The broadcast is called PIX News at 6:30 and airs seven nights a week. With the launch of the WPIX newscast all but one of the major New York area stations now aired a nightly news program before 10 p.m. at least five days a week (WWOR, which airs their newscast weeknights at 10 p.m. and does not air weekend news, is the only one that does not). On June 16, 2010, it was announced that WPIX had cancelled the 6:30 p.m. newscast with the last broadcast airing on June 27, 2010; the newscast was replaced by syndicated reruns with its lead-in inside Edition moving to 4 a.m. before the morning newscast.[7] On September 11, 2010 WPIX launched a weekend-only 6 p.m. newscast (making WPIX the only television station in the United States ever to carry an early-evening newscast on weekends, but not on weekdays).[8] On September 20, 2010 WPIX expanded its morning newscast to five hours, with the start time moving to 4 a.m.[9]

On October 11, 2010 changes for WPIX's weeknight 10:00 newscast took effect as Tong and Watkins were removed from the anchor desk, and were replaced by Jodi Applegate as a solo anchor; Watkins now serves as solo anchor for the weekend 6 and 10 p.m. newscasts, while Tong was moved to a field anchor position. The revamped newscast's first week was not well-received by most viewers or critics; the station fielded numerous complaints via phone calls, emails, and Facebook comments.[10] The New York Daily News called the show "....a mix of news and infotainment rivaling the junk VH1 churns out on a regular basis".[10] A Facebook page has been created calling for the return of Tong and Watkins to the station's nightly news.[11]

As of March 2011, WPIX has shut down the sports department. Lolita Lopez has returned to general assignment reporting, until her departure in October 2011 and Glenn Petraitis left the station upon the department's closure. On September 12, 2011, WPIX re-entered the early evening news competition with an hour-long weekday 5 p.m. newscast; the new newscast is aimed at women 18-49, and competes against 5 p.m. newscasts on WCBS, WNYW, WABC and WNBC which re-launched their 5 p.m. news in late August 2011.[12]

Newscast titles

  • TelePIX (1948–1962)
  • Three Star News (1948–1955)
  • Telepix: The Channel 11 Newsreel (1955–1962)
  • Television 11/TV-11 News (1962–1974)
  • Channel 11 News (1974–1977 and 1989–1997)[13]
  • Action News (1977–1984)[14]
  • Independent Network News (1980–1984, concurrent with Action News)[15]
  • INN: The Independent News (1984–1990)
  • USA Tonight (1986–1987)[16]
  • New York Tonight (1987–1989)
  • WB11 News (1997–2006)[17]
  • CW11 News (2006–2008)[18]
  • PIX11 News (2008–present)[19]

Station slogans

  • "11 Alive" (1976–1986)
  • "11's Alive with [next announced program]" (1982–1986, also used in promos)
  • "It's Time for 11 Alive" (1984–1986)
  • "New York's Movie Station" (1986–1997)
  • "The Ones to Watch" (late 1990s; reference to their analog channel "11")
  • "New York's Home of The CW" (2009–present)
  • "News to Talk About" (2009–present; variation of CW network slogan)
Television.svg This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.

News team

Current On-Air Staff (as of November 2011)[20]


Weather team

  • Irv "Mr.G" Gikofsky - chief meteorologist; weeknights at 5 and 10 p.m.
  • Lisa Mateo - meteorologist; weekday mornings PIX Morning News (4-6 a.m.); also traffic & morning reporter
  • Linda Church - meteorologist; weekday mornings PIX Morning News
  • Craig Allen - weekends at 6 and 10 p.m.
  • John Marshall - Fill In


  • Debra Alfarone - morning reporter
  • Sharon Carpenter - morning correspondent
  • Arthur Chi'en - evening reporter
  • Kristin Cole - evening reporter
  • Rich DeMuro - technology reporter
  • Mario Diaz - evening reporter
  • Kerry Drew - morning reporter
  • James Ford - evening reporter
  • Mike Gilliam - morning reporter
  • Allison Haunss - evening reporter
  • Magee Hickey - evening reporter
  • Rob Hoell - evening reporter
  • Jennifer Jordan - evening reporter
  • Dyrol Joyner- weekend evenings sports reporter
  • Nathan Kamp- morning correspondent/traffic reporter
  • Lionel - commentator
  • Dan Mannarino - evening reporter
  • Ellyn Marks - evening reporter
  • Francesca Maxime - morning reporter
  • Larry Mendte - commentator
  • Greg Mocker - commentator
  • Monica Morales - evening reporter
  • Mary Murphy - general assignment reporter
  • Erica Pitzi - evening reporter
  • Dr. Steve Salvatore - Host of Dr. Steve on Sundays; also chief medical reporter
  • Marvin Scott - senior correspondent
  • Howard Thompson - chief investigative reporter
  • Peter Thorne - general assignment reporter
  • Stephanie Tsoflias - evening reporter
  • Hilary Whittier- evening reporter

Notable former on-air staff

Local programming

Public affairs and special events

In addition to its news-oriented broadcasts, WPIX was a leader in public-affairs and special events programming, inspired by its roots as the television station of the Daily News. Early on, it offered the first in-depth program to look at New York City government, called City Hall. WPIX children's show personality Jack McCarthy anchored the station's coverage of the St. Patrick's Day Parade, and the station later added the Columbus Day and National Puerto Rican Day Parade to its stable. Later on, the station produced Essence, a TV show inspired by Essence magazine and hosted by the publication's chief editor, Susan L. Taylor.

Editor's Desk host Richard D. Heffner remains the host of The Open Mind, which was produced by Channel 11 (and was concurrently aired on PBS stations), before moving to other New York studios.


"Circle 11 logo" redirects here.
WPIX's Circle 11 logo.

WPIX's famous Circle 11 logo—pre-dating the World Trade Center, which it closely resembled—was first unveiled in 1969. (A Yankee Stadium advertising billboard for WPIX with the Circle 11 logo appeared that year.)

The station dropped Circle 11 when it adopted the 11 Alive moniker in September 1976 (though it continued to appear during station editorials until around 1982), but re-incorporated the Circle 11 into the 11 Alive branding in 1984. The Circle 11 logo returned full-time in the fall of 1986. Its relaunch featured a series of humorous promos in which a fictitious station employee, "Henry Tillman", was searching for a "big idea", for something uniquely New York in nature to serve as the perfect symbol for WPIX. The running gag in these commercials was the fact that Tillman was constantly surrounded by—but never noticed—objects resembling a giant "11", most notably the Twin Towers of the World Trade Center.

The station revised its look when it unveiled a stylized 11 logo during WPIX's broadcast of the 1994 New York City Marathon. The new numerical look eventually became the full-time logo, augmented with the WB logo after the station became a WB affiliate in 1995. The station's CW 11 logo was first used for promos and teasers announcing the imminent change to The CW, and then first used as a full-time logo on the station's 10:00 newscast on September 17, 2006. The newscast was preceded by a graphic of all of WPIX's logos throughout the years, ending with the CW 11 logo.

The CW 11 logo has been replaced with a modernized version of WPIX's Circle 11 logo featuring the WB era "11" figure in a slimlined form within the circle. The station began a gradual on-air transition in mid-October 2008 by including the new look in program promos. The station featured the new logo in a half-hour New York Jets football pre-game show special on November 13, 2008. The transition was completed on December 1, 2008.[21] The CW logo is sometimes used next to the circle 11 logo, primarily in local advertisements for CW network programming.


  1. ^ http://www.wpix.com/about/
  2. ^ http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf
  3. ^ FCC DTV status report for WPIX
  4. ^ WWOR-DT FCC Form 387, Exhibit 4, September 15, 2008
  5. ^ Huff, Richard (2009-08-31). "Veteran local TV news director Karen Scott leaving WPIX/Channel 11 after 16 years". New York Daily News. http://www.nydailynews.com/entertainment/tv/2009/08/31/2009-08-31_veteran_tv_news_.html. Retrieved 2009-09-02. 
  6. ^ WPIX News at 6:30 p.m.
  7. ^ WPIX pulls plug on 6:30 newscast anchored by Jim Watkins and Kaity Tong
  8. ^ http://www.tvnewscheck.com/link/2010/09/03/45003/wpix-to-launch-6-pm-weekend-news
  9. ^ "WPIX to Launch 4 A.M. newscast"
  10. ^ a b "Elliptical vs. treadmill: Which will give you the better workout?". Daily News (New York). http://www.nydailynews.com/entertainment/tv/2010/10/13/2010-10-13_wpixch_11_viewers_vocally_unhappy_about_revamp_of_news_channel_new_anchor_appleg.html?r=entertainment. 
  11. ^ "Bring-back-Kaity-and-Jim" Facebook petition
  12. ^ Breaking: WPIX to Air 5 p.m. Newscast Starting in September, FishbowlNY, July 28, 2011.
  13. ^ WPIX Channel 11 News at Ten 1994 News Open
  14. ^ WPIX News Open Plus 1980
  15. ^ WPIX-TV Independent Network News Open - 1980
  16. ^ Brad Holbrook - USA Tonight Intro 1987
  17. ^ WPIX WB 11 News 10PM Open
  18. ^ 2008 WPIX CW11 News at Ten Open
  19. ^ 2010 WPIX News 10 PM News Open
  20. ^ Newsteam - WPIX, WPIX.com
  21. ^ Huff, Richard (2008-10-28). "Veteran local TV news director Karen Scott leaving WPIX/Channel 11 after 16 years". New York Daily News. http://www.nydailynews.com/entertainment/tv/2009/08/31/2009-08-31_veteran_tv_news_.html. Retrieved 2008-10-28. 

External links

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