Morsam Fashions

Morsam Fashions Inc.
Type Subsidiary
Industry Apparel
Founded 1917
Headquarters Montreal, Quebec, CA
Key people CEO: Steven Lupovich
CEO of Morsam Fashions Inc.: Ginette Wood
Products Sleepwear, women's clothing
Revenue increase $3.222 billion (FY 2006)
Parent Limited Brands

Morsam Fashions is a Canadian and American retailer of women's wear, lingerie sleepwear. Morsam Fashions is known for its division called Jasmine Rose, which is sold to millions of department stores across North America. Morsam is presently the 2nd largest design and importer of Ladies robes and loungewear in North America. Its imports represent 5% of all the robes imported from China into the USA and Canada. Morsam as a whole currently imports over 3,000,000 units per annum.

The Morsam group's product line includes sleepwear, loungewear, and robes for ladies. The products are marketed under "Jasmine Rose", "Coffee Coat" and "Bon Appetite" as well as various private label brands for major chains.


Morsam Fashions Inc. was started in Montreal, Canada, in 1917 as a by two Romanian brothers named Samuel Lupovich, and Moe Lupovich who came to Montreal, Canada by boat as young boys. The company started off as a women's uniform company; making uniforms for women in the workforce. It was later on bought by their grandson Steven Lupovich who is currently the President of the company, along with his partner Ginette Wood.


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