MiO

MiO
MiO water enhancers 1.jpg
MiO is available in multi-serve bottles
Type Flavored water
Manufacturer Kraft Foods
Introduced 2011
Colour varies
Variants
  • Berry Pomegranate
  • Fruit Punch
  • Mango Peach
  • Peach Tea
  • Sweet Tea
  • Strawberry Watermelon
Website http://www.kraftbrands.com/mio/index.html

MiO is a 0 calorie liquid beverage mix that offers artificially sweetened beverage options in multiple flavors.[1] MiO was originally released by Kraft Foods in March of 2011. The current motto is "Make it yours". MiO, when translated from Italian, means "mine".[2]

Today, consumers expect to be able to personalize their experiences – from their music playlists and TV line-ups to their smartphone applications. Now MiO gives people the power to personalize their beverages. They can add a little or add a lot to make their drink their way – anywhere, anytime. MiO is a game-changing liquid water enhancer. It has no artificial flavors, sugar or caffeine and zero calories per 8-oz serving.
—Liza Laibe, senior brand manager, [3]

Contents

Products

MiO is available artificially sweetened, and is gluten and calorie free. MiO flavors contain zero calories per a serving of 8 fluid ounces. It is sold in multi-serve bottles, with 24 eight ounce servings per bottle. Each bottle contains a single flavor. More of the flavoring can be squirted in producing a stronger flavor, hence the motto "Make it yours". All current varieties contain no calories, fat, sodium, carbohydrates, caffeine, sugars, and protein. MiO does contain propylene glycol[4] and artificial flavors.[5]

MiO flavors currently include:

  • Berry Pomegranate
  • Fruit Punch
  • Mango Peach
  • Peach Tea
  • Sweet Tea
  • Strawberry Watermelon

Advertising

MiO is advertised by The Second City character Sassy Gay Friend, who creates videos in which he shows female characters and passers-by how MiO lets them take control of their lives and their drinks. [6]

MiO also started an advertisment campaign with the slogan Make it Yours, Make it MiO.[7]

References

External Links


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Mío — «Mío» Sencillo de Paulina Rubio del álbum La Chica Dorada Lado B La Chica Dorada Publicación Octubre de …   Wikipedia Español

  • mio TV — Type Internet Protocol Country …   Wikipedia

  • Mio — or MIO may refer to: My or mine in Italian and Spanish mio, a written abbreviation for millions as a unit indicator in the financial markets Mio, an abbreviation for Mebioctet (see Octet (computing)), a unit of information or computer storage MIO …   Wikipedia

  • mío — mío, a adjetivo,pronombre pos. 1. Detrás de un sustantivo o relacionado con él mediante el verbo ser, indica que lo expresado por el sustantivo pertenece a la persona que habla (yo). Relaciones y contrastes: Se considera descuidado el uso popular …   Diccionario Salamanca de la Lengua Española

  • Mio — steht für: Mio (Michigan), eine Stadt in den Vereinigten Staaten Mio (Name), ein männlicher Vorname Mio (Schweden), eine schwedische Möbel und Einrichtungskette Sokrat Mio (1902 1992), ein albanischer Regisseur und Schauspieler Vangjush Mio (1891 …   Deutsch Wikipedia

  • mio — mio·geosynclinal; mio·geosyncline; mio·lecithal; mio·thermic; os·mio·phil; sper·mio·genesis; sper·mio·teliosis; acro·mio·clavicular; dai·mio; os·mio·phile; os·mio·phil·ia; os·mio·phil·ic; …   English syllables

  • Mío — Single by Paulina Rubio from the album La Chica Dorada Released August 28, 1992 …   Wikipedia

  • mio — Element prim de compunere savantă cu semnificaţia (referitor la) muşchi , muscular . [pron. mi o , var. mi . / < fr. myo , it. mio , cf. gr. mys, myos]. Trimis de LauraGellner, 08.06.2005. Sursa: DN  MIO1 , MIÓM elem. muşchi , muscular .… …   Dicționar Român

  • Mio — Mio, MI U.S. Census Designated Place in Michigan Population (2000): 2016 Housing Units (2000): 1191 Land area (2000): 7.463871 sq. miles (19.331336 sq. km) Water area (2000): 0.645909 sq. miles (1.672896 sq. km) Total area (2000): 8.109780 sq.… …   StarDict's U.S. Gazetteer Places

  • Mio, MI — U.S. Census Designated Place in Michigan Population (2000): 2016 Housing Units (2000): 1191 Land area (2000): 7.463871 sq. miles (19.331336 sq. km) Water area (2000): 0.645909 sq. miles (1.672896 sq. km) Total area (2000): 8.109780 sq. miles… …   StarDict's U.S. Gazetteer Places


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.