A candy pumpkin is a small, pumpkin-shaped, mellowcreme confection primarily made from corn syrup, honey, and sugar. Traditionally colored with an orange base and topped with a green stem to make candy pumpkins largely identifiable with Halloween, a candy pumpkin is considered a mellow creme by confectioners since the candy has virtually no oils or fats in it but has a marshmallow flavor. Sometimes called candy corn's first cousin, candy pumpkins are made through a starch casting process similar to that for candy corn. Brach's candy pumpkin, known by the trademarked name " ," is the most popular candy pumpkin. Brach's Confections is now owned by Farley's & Sathers Candy Company.
Candy pumpkins are made using the same process to make candy corn. The candy corn process and product were created by George Renninger of the Wunderlee Candy Co. in the 1880s and became popular as a treat in the 1920s. Candy pumpkins first were produced in mid 20th century using a process similar to that of candy corn. Corn syrup, food coloring, honey, and sugar are beat and heated in large kettles to produce an ultra-sweet syrup. This slurry generically is called "mellowcreme" by confectioners, since the resulting candy has a mellow, creamy texture. The mellowcreme slurry then was divided into two uneven amounts, with the large amount receiving orange food coloring and the smaller receiving green food coloring. A mogul machine brings the two colored mixtures together into a mold made of cornstarch, and the assembly is sent to a separate drying room to dry for 24 to 36 hours. Once dry, the candy is shaken violently to remove excess cornstarch and a final glaze is added to give the candy pumpkin a sheen. Candy pumpkins, acorns and other shapes that are derived from the mellowcreme slurry are often sold with candy corn under the name "harvest mix."
Candy pumpkins are popular in part because the mellowcreme gives them "an interesting texture." The fact that candy pumpkins are fat free adds to their popularity. As of 1988, most big confectionery companies, including Mars Inc., did not market special Halloween candies. The one exception was Brach's Confections, which made candy pumpkins among other seasonal products. Their "Mellowcreme Pumpkin" was made to look like an autumnal vegetable; each pumpkin contained 25 calories and 5 grams sugar. In 1992, Brach's Confections expected to sell more than 30 million pounds of mellowcreme candy during the fall season, which included its seasonal mellowcreme pumpkins.
By the late 1990s, competitors of Brach's realized that the market for the special Halloween candy pumpkin was expanding. For example, in 1997, candy pumpkins and other mellowcreme candies helped push annual spending on Halloween candy in the United States to an estimated $950 million a year. In response, Mars, Inc. came out with Snickers Creme Pumpkin in 1998. The milk chocolate-covered peanut and caramel candy was packaged in a 1.20 oz. size with a plastic wrapper featuring a jack-o-lantern on the package. At the time, the Snickers Creme Pumpkin retailed for 50 U.S. cents. Two years later, in 2000, Frankford Candy & Chocolate Company cross-licensed with ConAgra Foods to produce Peter Pan Peanut Butter Pumpkins. Peter Pan Peanut Butter Pumpkins included a "rich and creamy" Peter Pan peanut butter center pressed into a detailed pumpkin mold. At that time, the Peter Pan pumpkin candy was sold in 14 oz. bags. Also in 2000, Zachary Confections expanded its product line to include candy pumpkins.
In addition to helping characterize Halloween, candy pumpkins played a role in the current U.S. implementation of daylight saving time. Since the 1960s, candy makers had wanted to get the trick-or-treat period covered by Daylight Saving, reasoning that if children have an extra hour of daylight, they would collect more candy. During the 1985 U.S Congressional hearings on Daylight Saving, the industry went so far as to put candy pumpkins on the seat of every senator, hoping to win a little favor. On July 8, 1986, President Ronald Reagan signed the Federal Fire Prevention and Control Act of 1986 into law; it contained a daylight saving rider which continued daylight saving time until the early morning of last Sunday in October; this did not include Halloween night. In 2005, daylight saving time was extended to the first Sunday in November—just long enough to include Halloween.
- ^ Flanigan, Kathy (September 21, 2001). "Pieces of Autumn - Raking Up A Pile of Ideas for the Season". Milwaukee Journal Sentinel: p. 16. http://nl.newsbank.com/nl-search/we/Archives?p_product=MWSB&p_theme=mwsb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EEB25977B00B0BD&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved 29 October 2008.
- ^ Sulon, Bill (August 13, 2000). "Area Retailers Start Early with Seasonal Candy Displays". The Patriot-News. http://www.accessmylibrary.com/coms2/summary_0286-7211305_ITM. Retrieved 29 October 2008.
- ^ a b c d Blachford, Stacey L. (20 October 2008). "Candy Corn." How Products are Made. http://www.enotes.com/how-products-encyclopedia/candy-corn. Retrieved 29 October 2008.
- ^ Wheaton, Ken (October 29, 2007). "Happy Halloween ... and watch out for the chickens!". Advertising Age 78 (43): 57. http://findarticles.com/p/articles/mi_hb6398/is_/ai_n25582368. Retrieved 29 October 2008. [dead link]
- ^ a b "Brach's, Nation's Top Candy-Corn Maker, Scares Up Halloween Fun; Kids of All Ages to Consume 2 Billion 'Kernels' in 2004, Brach's 100th Birthday". PR Newswire Europe. October 13, 2004. http://goliath.ecnext.com/coms2/gi_0199-894531/Brach-s-Nation-s-Top.html. Retrieved 29 October 2008.
- ^ Miller, Lynne (17 September 2007). "Halloween presents supermarkets with a challenge to boost their candy market share". Supermarket News. http://supermarketnews.com/center_store/sweet_season_3/index1.html. Retrieved 29 October 2008.
- ^ "Farley's & Sathers acquires Brach's". 2007-11. http://findarticles.com/p/articles/mi_hb5832/is_200711/ai_n23801612. Retrieved 2008-07-27. [dead link]
- ^ Saeger, Natalie (29 October 2007). "History of candy corn. With new colors and flavors, a treat for all seasons.". The Spectator. http://www.spectatornews.com/home/generalinformation/. Retrieved 18 October 2008.
- ^ a b c d e f g h i j Knauss, Christina Lee (October 29, 1997). "Stripped Candy Corn Now Symbolic of Fall". Myrtle Beach Sun News: pp. D1. http://nl.newsbank.com/nl-search/we/Archives?p_product=MB&s_site=myrtlebeachonline&p_multi=MB&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB73C7F94619D18&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved 29 October 2008.
- ^ a b Serlin, Bruce (October 23, 1988). "What's New in Halloween Marketing; Innovations in Fangs, Broomsticks and Candy Corn". New York Times: p. 315. http://query.nytimes.com/gst/fullpage.html?res=950DE3DA133EF930A15753C1A96E948260&sec=&spon=. Retrieved 29 October 2008.
- ^ Murphy, Candace (October 30, 2006). "Kids say what matters about Halloween candy". Tri-Valley Herald. http://findarticles.com/p/articles/mi_qn4176/is_20061030/ai_n16810866. Retrieved 29 October 2008. [dead link]
- ^ Lollar, Michael (October 15, 1992). "The Trick to Halloween Treat Game". The Commercial Appeal: pp. C2.
- ^ a b c "Snickers Chocolate Candy - Pumpkin". Product Alert by Marketing Intelligence Service Ltd. 28 (21). November 9, 1998.
- ^ a b c "Peter Pan Peanut Butter Pumpkins". Product Alert by Marketing Intelligence Service Ltd. 30 (11). June 12, 2000.
- ^ Pacyniak, Bernard (May 1, 2006). "Staying fit". Candy Industry by Stagnito Publishing 171 (5): 20. http://www.allbusiness.com/sector-42-wholesale-trade/merchantrs-nondurable/1175883-1.html. Retrieved 29 October 2008.
- ^ a b c Norris, Michele (March 8, 2007). "The Reasoning Behind Changing Daylight-Saving". All Things Considered. http://www.npr.org/templates/story/story.php?storyId=7779869. Retrieved 29 October 2008. "BLOCK: This may be kind of an urban legend, but I thought I had heard that one of the backers behind extending Daylight Saving Time into the beginning of November was the candy industry, and it all had to do with Halloween. Mr. DOWNING: This is no kind of legend. This is the truth. For 25 years, candy-makers have wanted to get trick-or-treat covered by Daylight Saving, figuring that if children have an extra hour of daylight, they'll collect more candy. In fact, they went so far during the 1985 hearings on Daylight Saving as to put candy pumpkins on the seat of every senator, hoping to win a little favor."
- ^ Allen, Kent (November 5, 2007). "A Busy Time on the Shuttle; Sweet and Light for the Candy Lobby; Cool Home Prices Yield Hot Auction; A Masterpiece in the Muck and Mire". U.S. News & World Report 143 (16): 26. "Kids on the prowl for candy this Halloween will have a bit more daylight in which to do it. That's because of tinkering by Congress that extended daylight saving time. Of course, the candy lobby was strongly in favor. In 1985, candy makers gave out candy pumpkins to members of Congress, hoping to curry sweet favors. In 2005, they succeeded. This year DST is lasting eight months, one month longer than in past years and just long enough to include Halloween."
Wikimedia Foundation. 2010.
Look at other dictionaries:
Pumpkin Juice — is a short story written by R.L. Stine and published in Still More Tales to Give You Goosebumps .Plot SummaryOn Halloween night, best friends Charlie and Frank decide to make a concoction called pumpkin juice, using a recipe from a booklet called … Wikipedia
It's the Great Pumpkin, Charlie Brown — Infobox Television show name = It s The Great Pumpkin, Charlie Brown caption = show name 2 = genre = Animated TV Special creator = Charles M. Schulz director = Bill Meléndez creative director = developer = presenter = starring = voices = Bill… … Wikipedia
Spree (candy) — Roll of original Spree Pouch of original Chewy Spree … Wikipedia
The Willy Wonka Candy Company — Owner Nestle Introduced 1971 Website http://wonka.com The Willy Wonka Candy … Wikipedia
Naomi's Solar Pumpkin — Studio album by Ty Tabor Released 1997 Genre … Wikipedia
Mellowcreme pumpkin — The mellowcreme pumpkin is a candy made primarily of corn syup. It is flavored with honey and especially popular during the Halloween holiday; in fact, it is typically available only during that early fall season. Mellowcreme pumpkins are not… … Wikipedia
Halloween — This article is about the holiday. For other uses, see Halloween (disambiguation). Halloween All Hallows Eve … Wikipedia
List of Chopped episodes — This is the list of episodes for the Food Network competition reality series Chopped. New episodes air every Tuesday at 9pm and 10pm EST. Contents 1 Series overview 2 Season 1 (2009) … Wikipedia
Max and Ruby- Season 3 — Max and Ruby is a children s television series, based on the books by Rosemary Wells, and which was first broadcast in 2002. This article lists and details vignettes (3 per episode) from the third season of this series, which was first broadcast… … Wikipedia
List of products manufactured by The Hershey Company — This is a list of products manufactured by The Hershey Company. Contents 1 Chocolate based products 1.1 Hershey s chocolate bars 1.2 Hershey s Symphony 1.3 Hershey s Extra D … Wikipedia