Velocity (TV channel)


Velocity (TV channel)
Velocity
Velocitylogo.jpg
Launched June 1, 2002 (as Discovery HD Theater)
September 22, 2007 (as HD Theater)
October 4, 2011 (as Velocity)
Owned by Discovery Communications, Inc.
Picture format 1080i (HDTV)
Headquarters Silver Spring, Maryland, United States
Formerly called Discovery HD Theater (2002–2007)
HD Theater (2007-2011)
Sister channel(s) Animal Planet
Discovery Channel
Discovery en Español
Discovery Familia
Discovery Fit & Health
Investigation Discovery
Military Channel
Planet Green
Science
TLC
Website http://velocity.discovery.com
Availability
Satellite
DirecTV (US) Channel 281
DirecTV
(Latin America)
Channels 773 and 1005
Dish Network (US) Channels 186, 364, 9421
Dish Network Mexico Channel 950
C-Band AMC-11 Channel 617 (4DTV Digital)
Cable
Available on many cable systems Check local listings for channels.
Verizon FiOS Channel 631
IPTV
AT&T Uverse Channel 1102

Velocity (formerly HD Theater, and originally Discovery HD Theater) is an American high-definition, commercial-based, cable- and satellite-television channel owned by Discovery Communications. The channel specializes in nonfictional high-definition programming, focusing on expensive cars, sports related shows, and other programming targeted at men ages 25–54.

Contents

History

The channel launched nationwide in the United States on June 1, 2002,[citation needed] as Discovery HD Theater and is now the most widely distributed basic-cable HD channel in the U.S.[citation needed] The channel was rebranded to HD Theater on September 22, 2007, because Discovery Communications launched HD simulcasts of some of its other channels including Animal Planet, Discovery Channel, Science and TLC.[citation needed] HD Theater has been a pioneer in development of programming specifically oriented to the HD format.[citation needed]

Rebrand

On October 4, 2011, HD Theater was rebranded as Velocity, to more naturally fit its increased focus on programming involving high-end automobiles, sports shows, and other male targeted programming. [1] [2]

The rebrand affects the US feed only; in Latin America, HD Theater continues unchanged as of October 2011.

Programming

In addition, numerous specials have been produced for the channel, along with airing many that have already premiered on the Discovery Channel (for example, Motorcycle Mania 3: Jesse James Rides Again).

Former logos

References


Wikimedia Foundation. 2010.

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