Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things  
Cover
Cover of Cradle to Cradle: Remaking the Way We Make Things.
Author(s) William McDonough and Michael Braungart
Country United States
Genre(s) Recycling, industrial management, environmentalism
Publisher North Point Press
Publication date 2002
Media type Print (DuraBook)
Pages 193
ISBN 0865475873

Cradle to Cradle: Remaking the Way We Make Things is a 2002 non-fiction book by German chemist Michael Braungart and U.S. architect William McDonough. It is a manifesto detailing how to achieve their Cradle to Cradle Design model. It calls for a radical change in industry: a switch from a cradle-to-grave pattern to a cradle-to-cradle pattern. It suggests that the "reduce reuse recycle" methods perpetuate this cradle-to-grave strategy, and that more changes need to be made.[1] The book discourages downcycling, but rather encourages the manufacture of products with the goal of upcycling in mind.[2] This vision of upcycling is based on a system of "lifecycle development" initiated by Braungart and colleagues at the Environmental Protection Encouragement Agency in the 1990s: after products have reached the end of their useful life, they become either "biological nutrients" or "technical nutrients". Biological nutrients are materials that can re-enter the environment. Technical nutrients are materials that remain within closed-loop industrial cycles.[3]

The book uses historical examples such as the Industrial Revolution along with commentary on science, nature, and society.[4]

Contents

Background

William McDonough and Michael Braungart met at an Environmental Protection Encouragement Agency reception in New York City. They began discussing toxicity and design. They were immediately interested in working together, and in 1991 they coauthored The Hannover Principles: a set of design guidelines for the 2000 World's Fair that were issued at the 1992 World Urban Forum of the Earth Summit. In 1995 they founded McDonough Braungart Design Chemistry, a firm to assist companies in implementing sustainable design protocols.[4]

Publication

The book was published in 2002 by North Point Press. The book itself is printed using DuraBook technology. The pages are not paper, but rather synthetics created from plastic resins and inorganic fillers. The books are more durable than traditional paper books, waterproof, and upcyclable.[5] It is considered a "technical nutrient" in the lifecycle development system.[4]

References

See also

External links


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Cradle to Cradle — Design (sometimes abbreviated to C2C) is a biomimetic approach to the design of systems. It models human industry on nature s processes, in which materials are viewed as nutrients circulating in healthy, safe metabolisms. It suggests that… …   Wikipedia

  • Cradle — may refer to: Mechanical devices: Bassinet, a small bed, often on rockers, in which babies and small children sleep Ship cradle, supports a ship that is dry docked Cradle (grain), in agriculture is a device based upon a scythe to cleanly reap and …   Wikipedia

  • Cradle-to-cradle design — For the book, see Cradle to Cradle: Remaking the Way We Make Things. Cradle to cradle design (sometimes abbreviated to C2C, or cradle 2 cradle, or in some circles referred to as regenerative) is a biomimetic approach to the design of systems. It… …   Wikipedia

  • History of the British Labour Party — This is about the history of the British Labour Party. For information about the wider history of British socialism see History of socialism in Great Britain. For more detailed information about the present Labour government see Current Labour… …   Wikipedia

  • Sustainable MBA — The traditional MBA degree (Masters in Business Administration) requires coursework and other study of business from a primarily financial standpoint, with some attention to management of people, to conventional economic theory, and to business… …   Wikipedia

  • Michael Braungart — Born 1958 (age 52–53) Schwäbisch Gmünd …   Wikipedia

  • Downcycling — 3R Concepts Waste Disposal Hierarchy Reduce Reuse Recycle Barter Dematerialization Downcycling Dumpster diving …   Wikipedia

  • Recycling — For other uses, see Recycling (disambiguation). 3R Concepts Waste Disposal Hierarchy Reduce Reuse Recycle Barter Dematerialization Dow …   Wikipedia

  • Ecoeficiencia — Saltar a navegación, búsqueda El término eco eficiencia fue acuñado por el World Business Council for Sustainable Development (WBCSD) en su publicación del año 1992 Changing Course . Está basado en el concepto de crear más bienes y servicios… …   Wikipedia Español

  • Charles Melcher — (born 1965) is the founder and president of Melcher Media, a small independent book packager and publisher in New York. Contents 1 Biography 1.1 Melcher Media 1.2 DuraBooks 1.3 Environment …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.