Cosmetics advertising


Cosmetics advertising
Actresses Gong Li and Andie MacDowell have both appeared in many advertisements for L'Oréal.

Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing.

Contents

Criticism

Many campaigns have come under fire through their alleged use of pseudoscience and their promotion of unrealistic goals. Moreover, many campaigns are accused of inducing harmful habits on people (such as bulimia and anorexia), and leading to destructive plastic surgery practices.

In addition, cosmetic advertising is often accused of excessively using photo manipulation to enhance the appearance of models, instead of using the cosmetics themselves, creating an unrealistic image of the product's benefits, Estée Lauder for example.

See also

References

External links




Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Cosmetics — Make up redirects here. For other uses, see Make up (disambiguation). For other uses, see Cosmetic (disambiguation). Assorted cosmetics and tools …   Wikipedia

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • cosmetics —    In stark contrast to the ultra sophisticated faces of the 1950s, the so called ‘dollybird’ look of the 1960s placed the emphasis on looking young, even childlike, with eyes made up to be permanently agog. The 1960s also saw the development of… …   Encyclopedia of contemporary British culture

  • ADVERTISING: Infomercials — ▪ 1996       In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of …   Universalium

  • NARS Cosmetics — This article is about a cosmetics company. For the call center, see National Asset Recovery Services . For the founder of Nars Industries in Finland, see Karl Nars. NARS Cosmetics is a Shiseido owned cosmetics and skin care company founded by… …   Wikipedia

  • Ingredients of cosmetics — Assorted cosmetics and tools Cosmetics ingredients come from a variety of sources but, unlike the ingredients of food, are often not considered by most consumers. Cosmetics often use vibrant colours that are derived from some unexpected sources,… …   Wikipedia

  • Western cosmetics in the 1970s — In the 1970s, daytime cosmetics tended to be light and natural.[1] Western cosmetics in the 1970s reflected the multiple roles ascribed to the modern woman.[1] For the first time since …   Wikipedia

  • Make-up Art Cosmetics — Type Subsidiary Industry Consumer goods Founded 1984 Headquar …   Wikipedia

  • Origins (cosmetics) — Origins (Origins Natural Resources) is a cosmetics brand from USA, founded in 1990 by Leonard Lauder, son of Estee Lauder. It is one of the original brands of The Estee Lauder Companies, meaning that it was created by the Lauder family, not… …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.