Cold Storage (supermarket)

Cold Storage
Type Subsidiary
Industry Retail
Founded 1903
Headquarters Singapore, Singapore
Area served Singapore
Key people Choo Peng Chee, CEO
Products Grocery Stores, No Frills Supermarkets
Parent Dairy Farm Group

Cold Storage is the second-largest supermarket chain in Singapore behind NTUC FairPrice, owned by Dairy Farm International Holdings.

It operates 3 supermarket brands in Singapore and Malaysia; Cold Storage (in Singapore, Malaysia and Indonesia), Market Place (in Singapore) and Shop N Save (in Singapore).



Established in 1903, Cold Storage started as a small depot storing and selling mainly frozen meat from Australia.

In its early days, the Company's primary concern was to have a quick and profitable turnover of its imported meats and range of products. Later, Cold Storage shifted from counter-service to self-service, introducing the supermarket to Singapore. Then the Company pioneered the concept of multiple retailing, capitalising on bulk buying and economies of scale.

As the island's oldest established supermarket operator with over 100 years of experience in Singapore, Cold Storage is considered the market leader in Singapore. It was the first supermarket in Singapore to receive the CASE TRUST mark introduced by CASE in 1998 to distinguish companies that receive a high degree of consumer confidence. It was also the first supermarket in Singapore to receive MUIS certification for its supermarket operations at Causeway Point, thus providing Muslims with the assurance of Halal purchases.

In recognising the importance of freshness guaranteed, Cold Storage started the Fresh Food Distribution Centre in Singapore in 1999, a composite multi-temperature warehousing for fresh and frozen food distribution.[1]

Store brands and types

Cold Storage

SGS has awarded HACCP certification to Cold Storage, quality and integrity in food safety.[2] Now, It operates 36 stores in Singapore,[3] located across the country in city center, affluent suburbs and HDB estates, and 19 stores in Malaysia.

In Malaysia, Cold Storage is known for stocking rare, delicatessen-type goods that are not normally available in regular supermarkets.

Market Place

Market Place is a high end supermarket brand and full serviced retailer.

It started business in 1975,[4] formerly known as "Jasons Market Place". Now, It operates 6 stores in singapore; Jasons The Gourmet Grocer, La Tanglin Boulangerie, Tanglin Market Place, Paragon Market Place, Jasons Market Place and Market Place @ one-north.[5]

And now, Market Place has other operates stores in Hong Kong and Taiwan by its Hong Kong sister company, Wellcome. It introduce the name of Market Place by Jasons (in Hong Kong) and Jasons Market Place (in Taiwan).

Shop N Save

Dairy Farm Singapore acquired Shop N Save in 2003, 35 stores from QAF and Belgian retailer, Delhaize.[6]

Now, It is a leading discount supermarket chain in Singapore, operates 50 stores located across the island HDB estates and suburban malls.[7] It sells a range of cheap products and fresh food.

Shopping online

Cold Storage is the first supermarket of Singapore to offer its merchandise in cyberspace in 1997. The number of regular customers has since then grown from 6,000 in 1998 to currently over 15,000.[8]

Private Label brands

First introduced with less than 50 items in categories such as rice, UHT milk, toilet paper and cooking sauces. Now, It has over 1,600 SKUs of housebrand products under two house brands, First Choice and No Frills at Cold Storage, Market Place and Shop N Save supermarkets. It offer a wide variety of goods in close to 40 categories from fresh squeezed juice to wines to drinks, frozen, dairy, snacks, wines, rice & noodles, breads and cereals, household, papergoods, kitchenware.

First Choice

Launched in 1999, and a more expensive brand.

No Frills

Developed in 1993, to provide cheap products.[9]

Notes and references

See also

External links

Wikimedia Foundation. 2010.

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