Clear Objective

Clear Objective Limited
Type Public
Industry Information Technology
Founded 1999
Headquarters Brisbane, Queensland, Australia
Products ERP suites, Mobile RFID and PDA device software, e-commerce solutions
Employees 25 (2009)

Clear Objective Limited is a public QLD based company, specializing in software research, development and support. The company was established in 1999 and holds a customer base which spans across Australia, New Zealand and the United States (although the primary focus remains on addressing industry needs in Australia and New Zealand).

In 2004 Clear Objective Limited was awarded a $1million AusIndustry R&D grant to develop a web service-based ERP system.[1] Clear Objectives' ERP system Clear Enterprise now runs over everyday objects such as RFID devices, scanners and PDAs as well as offering an e-commerce option.

Clear Objective Limited is focused on progressing only select industries and as such Clear Objective Limited works closely with companies in those industries to produce leading edge innovations. The primary offering from Clear Objective Limited is a business software enterprise resource planning solution called Clear Enterprise.

Clear Objective Limited has also been recognised by receiving AQIS EXDOC Accredited Software Supplier status (Export documentation accreditation given only to 9 software suppliers in total) and also by being chosen by the Department of Innovation, Industry, Science and Research (AusIndustry Division) to receive the above mentioned grant.


Main Industries Focused on

  • Food Services
  • Meat & Poultry Processing
  • Building Products & Hardware
  • Flooring
  • Blinds & Awnings
  • Office Equipment & Supplies
  • Manufacturing
  • Wholesale, Distribution & Retail

Core Product & Extensions

Clear Enterprise

Clear Objective's Clear Enterprise software is not so much modular, as it has core enterprise resource planning with industry extensions which come off from that. So a client in Food Services, would use the same core enterprise resource planning functions as for example a client in Building Products & Hardware supply, but they would have different industry extensions added on. This approach means that only a single core release needs to be maintained for all clients.


  1. ^ Beer, Stan (23 November 2004). "Clear Objective wins $1m grant for web-based ERP development". News Article. iTWire. Retrieved 1 December 2009. 

External links

Wikimedia Foundation. 2010.

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