Eartha (artist)

Infobox musical artist
Name = EARTHA
Background = solo_singer
Birth_Name = Eartha Moore
Alias =
Origin = Los Angeles, California USA
Genre =
Voice_type = Contralto
Instrument = Singing, Piano/Keyboards,Guitar, Drums, Saxophone
Years_active = 2000–present
Label = AFRT MUSIC
URL = [http://www.earthaonline.com earthaonline.com]

EARTHA, born Eartha MooreeNotes, Contemporary Musicians [http://www.enotes.com/contemporary-musicians/Eartha-biography] retrieved on October 7, 2008 [http://www.musicianguide.com/biographies/1608003789/Eartha.html] retrieved on October 7, 2008] [MTV [http://www.mtv.com/music/artist/eartha/artist.jhtml] retrieved on October 7, 2008] in Los Angeles, California, is an American female eclectic, alternative soul singer, songwriter, and musician. The 5’11” sultry raspy-voice contralto who sports a honey-blonde buzz cut has garnered much attention in the underground club, urban, and indie circles. [“Rising Stars,” Blacktress, November 2001, p.77 ] While her musical style is a hybrid of many and evades categorization, she credits her biological mother Zinna Moore, Stevie Wonder and Donnie Hathaway as her main musical influences.Rashod Ollison, “After First Nomination-It’s Now Down to Eartha,” The Journal News, Music Notes, January 30, 2003, p.33] Roxanne Ruben, “Grammy Winner Eartha Brings it Together,” Venice Magazine, April 2003, p. 22.]

Eartha, who is signed to indie label AFRT MUSIC, founded by identical twins Glaurys Ariass and Helsa Ariass, [AFRT MUSIC artist EARTHA [http://www.afrtmusic.com] ] debuted her first release "This I Know" in 2000. The fourteen track release captured a great deal of attention. As a result of the positive feedback on the "Love Jones" track, she released the Maxi-Single "Love Jones", which consists of five mixes in 2001. She then followed up with her sophomore project "Sidebars" in 2002, for which Eartha’s unique vocal style earned her two Grammy Award nominations and a win. [“Grammy’s Roundup,” Grammy Magazine, Feb 18, 2003] [Jet Magazine, March 10, 2003, p.56-57 [http://findarticles.com/p/articles/mi_m1355/is_11_103/ai_115036272?tag=content;col1] retrieved on October 7, 2008] She continued to write and contribute with musicians and producers, at times as a ghostwriter. Eartha is currently working on her third album release among other projects.

Personal life

Eartha’s biological parents Philip L. and Zinna Moore, were forced to give her and older sister to a foster home when mother Zinna was stricken postpartum with a debilitating illness. At six months, Eartha was immediately placed in the home of foster parents Lucy and Otis Rushing. According to "Contemporary Musicians", both Eartha’s birth and foster fathers worked for the same company as machinists, unbeknownst to either. When Philip visited his daughters at the Rushing foster home for the very first time, he realized that Otis was his co-worker and foster father to his daughters. Eartha maintains that although being raised in a good home with a strong Christian upbringing, being raised in a foster home added to her isolation because “no matter how good things are, you still long to be with your [birth] family.”

Eartha's birth mother Zinna died in 1995, followed by her foster mother Lucy in 1998. Each death had a profound effect on her music. Many of the tracks from the record "Sidebars" are a result of her losses.Christian Moore, Dysonna, May/June 2002, p. 32-33. ]

Early years

Eartha began her musical endeavors as a child. She started singing at the age of 5, and at the age of 6 she began playing the drums and piano. She often followed her biological mother, who was a guitarist and the church organist, to rehearsals. Eartha frequently jumped on the drums to accompany her mother’s playing. During such time, she received guidance and was inspired to pick up other instruments. During her visits to her grandmother’s house, Eartha practiced the piano. When she entered junior high school, and as a member of the Greater Bethany Apostolic Church in Los Angeles under the pastorship of Bishop R.W. McMurray, later succeeded by Bishop Noel Jones, she began leading praise and worship, playing the saxophone and trumpet, while continuing to strengthen her percussion skills. In college, she picked up the guitar, and soon thereafter she formed and directed the Voices of Vision church youth choir. Early on, she embraced classical, rock, hip hop, and alternative genres. Although Eartha’s musical exposure had been mostly gospel music, her artistry was leaning towards a very eclectic and diverse style that would eventually define her own.

Education

Eartha attended High School in North Hills, CA where she took special interest in English Literature and Poetry. After graduation, she attended Los Angeles El Camino College and then Los Angeles Trade Technical College. Among her favorite authors are Poet Ranier Maria Rilke, Novelist Leo Tolstoy, and the Harlem Renaissance Novelist/Folklorist Zora Neal Hurston. Eartha is an avid reader, and maintains that one is never done with learning and education.

Music career

This I KnowIn 2000, Eartha debuted her first album, "This I Know", which received critical and popular acclaim. The album features Eartha playing all of the instruments, and it covers a wide range of styles, from gospel to R&B and hip-hop. AMG's Jonathan Widran noted, "If this impressive recording is any indication, Eartha Moore stands poised to become a powerful presence...."All Music [http://www.allmusic.com/cg/amg.dll?p=amg&sql=10:aifexq80ldae] retrieved on October 7, 2008] With the support of DJ’s and college radio stations, the "Love Jones" track began a ground swell in niche circles, enough to warrant the release of the track as a single.

Love JonesIn 2001, upon release of the single, "Love Jones" landed on the Billboard Hot Dance Breakouts Maxi Singles chart at #2 position, [Billboard, Hot Dance Breakouts, June 30, 2001, p.27] the Urban Inspired Radio Waves at #24; Behind the Scenes WJKS at #1 and WNNN at #10. Shortly thereafter, other stations began adding and spinning the single. These were milestones of achievement, especially for an independent project with very limited distribution outlets.Behind the Scenes, October 11, 2000, p. 11 ] [Urban Network, February 16 and, 2001, p.30] [Urban Inspired Magazine, Issue #1, February 2001, p. 6] In efforts to counter the shortcomings that often challenge indies, she supported the label’s aggressive campaign to get the music heard at as many outlets as would welcome independent artists. Thus she performed at venues, including but not limited to, the BRE Conference in Atlanta, GA, [BRE Magazine, Issue 18, Volume XXV, June 9, 2000, p.23] Billboard Monitor Airplay in New York City, Unifest in Washington DC, Annual Unity Festival, Family Day in the Park in Columbus, GA, and Urban Network Power Jam in Palm Springs, sharing the stage with artists from Tommy Boy, EMI, Sony, Universal, and other labels. She also performed at other radio station sponsored concerts/festivals, clubs, school, churches, and private events across the country. [BRE Magazine, Issue 17, Volume XXV, May 26, 2000, p.18] [Audrey Bernard, New York Beacon, June1-June 7, 2000, p.28] [R&B Airplay Monitor, Volume 8 No 40, October 6, 2000, p.21] [Billboard, Radio Monitor, September 30, 2000, p.85] [Los Angeles Sentinel, Entertainment, Sisters of Soul are Honored, September 6, 2001, p. B4] [EUR WEB, February 23, 2001 [http://www.eurweb.com/printable.cfm?id=1455] retrieved on October 7, 2008] She appeared at the NoHo LA 3rd Anniversary Party and Awards Celebration, which featured art exhibitions by Grammy Award winner Allee Willis, known for mega hits such as "Boogie Wonderland", "I’ll Be There for You", "September", "Neutron Dance", and "Beverly Hills Cop" soundtrack. [Style:The Party, NoNoLA News, October 25, 2001, p.6] [Allee Willis [http://allmusic.com/cg/amg.dll?p=amg&sql=11:azftxqugldse~T3] retrieved on October 7, 2008] Eartha performed for the TV tapings Fountain of Youth and Gospel Superfest 2000,Gospel SuperFest 2000 [http://www.gospelsuperfest.com/unitedtv.html] retrieved on October 7, 2008] [Louisville Defender, May 4 and June 8, 2000] both of which aired in over 40 markets in 2000 and 2001, respectively. She performed live for the ABC’s Louisville, KY early morning newscast. Other appearances included Lady of Soul Awards, [Black Elegance, Holiday 2001, p.49] the RockWalk induction of Melissa Etheridge and Run DMC among others. The release received considerable attention from record pools, noncommercial, and college radio. The label launched a national movie theater advertising campaign to showcase Eartha in over 15,000 theatre screens and 5,000,000 in-theatre spins of track “Never Change.” The track played in theatres before and after feature films. A national postering campaign at college campi in New York, Atlanta, LA, Chicago, Detroit, Miami, San Francisco, Houston, Philadelphia, and Washington DC was also launched to support the release. Concurrently, the album was capturing the attention of music editors and receiving great coverage. She was definitely making a name for herself. The consensus was that Eartha was indeed a truly gifted and innovative talent whose creative abilities offered great innovation and a promising future. [Josh Kimmel, March 20, “Reviews,” Progressive Airplay Journal, 2000, p.5,6] [D. Edwards, “Eartha: Simply Different,” RSVP News Magazine, May 2000, p.25] [Gloria Blackmon, “Music Reviews & Charts,” Detroit City View, May 11-17, 2000, p.12 ] [Music Connection, Vol. XXVI, No 1, January 2002, p.19] [LA Focus, Volume V, Issue 11, December 2000, p.23] [J Simpson, Managing Editor, Ebony Masterpieces, November 2001] Urban Network’s Music Editor Scott Galloway affirmed, “Eartha testifies with a heartfelt flava.” [A. Scott Galloway,ed., “Star Time,” Urban Network, June 2001] Billboard Magazine noted, “Interest appears to be building for This I Know, the debut release from this contemporary Christian/gospel artist Eartha…the girl can really sing.” [Billboard Magazine, May 6, 2000 ] Many artists have begun infusing all types of sounds into their music, making it diverse and often unpredictable. Eartha is leading the way.Rolling Out, Volume 1 No 44, November 1, 2001, p.18] “In the arena of innovative, new sound there is always one step further you can go…and Eartha Moore has taken that step and has kept right on moving,” said Christian Moore (no relation to Eartha) from Dysonna Magazine. This I Know was noted among the best in recorded music. [Ebony, August 2001, p.30 [http://findarticles.com/p/articles/mi_m1077/is_/ai_76770612] retrieved on October 7, 2008]

SidebarsIn 2002, Eartha 's second album, "Sidebars", seemed initially not to do as well upon release. [BRE Magazine, Issue 37, Volume XXVI, September 27, 2002, p.8] However, like This I Know, it too sold briskly in nontraditional outlets. The album made some coast to coast club noise via lead single "I’m Still Standing", mixed by hip-hop producer Chris Puram (Janet Jackson, Jermaine Dupri, Missy Elliott, Guns N Roses) [Billboard, R&B/Hip Hop, December 7, 2002, p.43 ] [53. Chris Puram [http://www.allmusic.com/cg/amg.dll?p=amg&searchlink=CHRIS|PURAM&sql=11:0cfexq8gldte~T4] retrieved on October 7, 2008] “Eartha’s inaugural opus will be in for quite a pleasant surprise. "Sidebars" is solid if not spectacular, as you’re treated to an eclectic mix of retro-soul music.” [45. Tony Patrick, “Record Review,” Black Men Magazine, April 2003] Although it received little airplay and moved slowly in traditional music outlets, registering only 52 scans according to Sound Scan, AFRT MUSIC reported selling 10,000 copies just two months after its September 2002 release. The feedback in underground circles was positive. [“Eartha Makes A Name for Herself,” In The Spotlight, Jet Magazine, February 24, 2003, p. 39. [http://findarticles.com/p/articles/mi_m1355/is_/ai_98079619] retrieved on October 7, 2008] [Soul Treasures, Soul-Clinic,2002 [http://www.soul-treasures.com/soulclinic/sc0211.htm] retrieved on October 7, 2008] While this is a relatively insignificant sales figure for a major artist, it is a very good showing for an indie outfit. The label sold the album at Eartha 's concerts, parties, clubs, and special events. Again, she worked an aggressive grassroots marketing campaign with her label to promote her music on an independent level. She appeared at the RockWalk induction of the Isley Brothers.BRE Magazine, Issue 01, Volume XXV, January 11, 2002, p.6] She worked with DJ’s, college radio stations, movie theatres, clubs, restaurants, and other nonconventional music outlets across the country, this time launching a 100,000 postering campaign at over 50 colleges, 50,000 CD giveaways, t-shirts, caps, and other promotional items. The hard work paid off in a big way. Eartha earned a Grammy nomination for Best R&B Female Performance for the song "I'm Still Standing", sharing the field with Mary J. Blige, Ashanti, Aaliyah, and Jill Scott. However, it was her nomination for the "Sidebars" album for which Eartha won the Grammy Award in the Best Contemporary Soul Gospel Album category. [“Power to Win,” Playback Magazine, ASCAP, June –July 2003, p.2-3]

A double nomination in two very distinct categories such as R&B and Gospel points to her broad and unique approach to music. She is able to combine biblically based lyrics with infectious dance tracks such that the appeal is quite diverse. Eartha credits her label with fostering this unique approach, something that may not have been possible at a larger and more traditional label. She notes that her label affords her the opportunity to produce her own work without artistic restrictions. [Marie Cruz, “The Gospel According to Eartha,” Inside Connection, April 2003.] Joseph Breuer, who engineered John Carpenter’s Vampires Movie Score and Soundtrack, IMX’s "Introducing IMX", Keith Washington’s "KW", Rhasaan Patterson’s "Love in Stereo", and B.B. King’s "Deuces Wild", said, “The thing I like about Eartha is that she doesn’t have to make it sound good through production because she does sound good.” [New York Beacon, November 28-Deember 4, 2002, p.14] [Joseph Breuer [http://www.allmusic.com/cg/amg.dll?p=amg&searchlink=JOSEPH|BREUER&sql=11:wzfrxqwhldje~T4] retrieved on October 7, 2008]

Ghostwriting/literary contributions

Eartha contributed an advice column ASK EARTHA to Fresh Magazine, which was geared towards issues that are important to teens and young adults. Teens typically wrote about things in pop culture such as music, films, artists, and media images that they found influential. [Debbie Fee, “Eartha is a Star,” FRESH Magazine, September 2001, p.12-14] [BRE Magazine, Issue 33, Volume XXV, September 21, 2001, p.28] [“Ask EARTHA Column Debuts,” Wave Community Newspaper, November 14, 2001, p.B2] Eartha has also provided ghostwriting services to several music and literary projects. Given her affinity for writing, she enjoys sharing her writing via her blogs Eartha’s Window at Blogger and Eartha’s Blog Spot at MySpace

TV

References

External links

* [http://www.Earthaonline.com/ EARTHA]
* [http://www.afrtmusic.com/ AFRT MUSIC]
* [http://www.reverbnation.com/Eartha EARTHA at ReverbNation]
* [http://music.yahoo.com/ar-302885---Eartha EARTHA at Yahoo Music]

Persondata
NAME=Moore, Eartha
ALTERNATIVE NAMES=EARTHA
SHORT DESCRIPTION=Singer, Songwriter, Musician
PLACE OF BIRTH=Los Angeles, California, United States
DATE OF DEATH=
PLACE OF DEATH=


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