Gerber Legendary Blades
company_name = Gerber Legendary Blades, Inc.
company_type = Corporation
key_people = Pete Gerber, Founder
products = Knives
revenue = US$30 million
num_employees = 100
homepage = [http://www.gerbergear.com Gerber Knives]
Gerber Legendary Blades is a maker of consumer knives and multitools headquartered in Tigard,
Oregon, United States, within the Portland metropolitan area. Currently Gerber is a sub-division of Fiskars Brands Inc, owned by the Fiskarscompany of Finland. Gerber was established in 1939 by Pete Gerber, and has a reputation for making quality knives of innovative design, designed by famous knifemakers. Gerber was the first Producton knife company to collaborate with a custom knife maker when it collaborated with David Murphy.Pacella, Gerard (2002), 100 Legendary Knives, Iola, USA, Krause Publications, 145. ISBN 0873494172]
In 1910, the Gerber family started an advertising firm in
Portland, Oregon.Williams, Christina Dyrness. “Inside Oregon Business: Gerber sharpens edge on growth, marketing”. " The Oregonian", October 9 2003, Business, p. D1.] While working for the family business, Joseph Gerber mailed 24 sets of kitchen knives to clients during the holidays. These handmade knives were very popular, with then catalog retailer Abercrombie & Fitchrequesting more of these knives from Gerber to sell in their catalog. Gerber then left the advertising business and started Gerber Legendary Blades that same year.
In 1966, the company relocated to a new headquarters next to Interstate 5 in what is now Tigard. Finnish company Fiskars purchased the private company in 1987. Chad Vincent was hired as chief executive officer in July 2001. By 2003 the company employed 300 people and had revenues near $100 million and was the second leading seller of multitools in the United States.
Designers who have since designed knives for Gerber include:
Bob Loveless, Paul Poehlmann, Blackie Collins, William Harsey Jr., Fred Carter, Rick Hinderer, and Ernest Emerson. Former Gerber employees who started their own successful knife companies include Al Marand Pete Kershaw. Gerber also sells a family of folding knives based on designs of Rex Applegate, and authorized by Applegate.
Examples of innovative designs by Gerber are the "bolt action" locking system designed by Blackie Collins, the unique front opening action of the Gerber multitools, and the push button locking Paul knives by Paul Poehlmann. Also unusual are Gerber's niche market products, such as the Clip-it diving knives.
Gerber has also led the market in using new technologies, and materials normally found in custom made or premium brand knives, such light but tough
injection molded Zytelhandles, Kraton rubber on handles for enhanced grip, ATS 34and AUS 8high carbon stainless steels (widely considered far better than the standard 440 series more commonly used), and titanium nitridecoatings. Additional products in the Gerber line include tools, lights, accessories, packs, and hydration products.
For his work and Gerber's impact on the cutlery industry, Pete Gerber was inducted into the Blade Magazine Cutlery Hall of Fame at the 1985 Blade Show in
Atlanta, Georgia.cite news |title = Pete Gerber| work = Blade Magazine| date = 7/22/1985 | accessdate = 7/30/2008 ]
There are many different models of Gerber knives, including:
*the "Gerber Guardian": A type of
boot knifedesigned by knife maker Bob Lovelessmore than twenty years ago. The handle has a hard inner core. The Guardian 1 has a Santoprenerubber coating for a nonslip grip and a double-edge blade finished in non-reflective black. It is the blade weapon of choice used by Lara Croft, of Tomb Raiderfame, and special operative Sam Fisherof Tom Clancy's Splinter Cellseries until .
Gerber Mark II"
*the " LMF II ASEK", or Aircrew Survival and Egress Knife
Gerber Gator" - A single blade lockback knife with an ergonomic thermoplastic handle molded to resemble alligator skin.
* [http://www.brainstormnw.com/archive/oct02_feature.html Birds and Bees: How Businesses Are Really Born] (Section on Gerber)
* [http://www.gerbergear.com/ The Gerber official website]
* [http://www.fiskarsbrands.com/ Fiskars] (the parent company of Gerber)
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