The aim of the information society is to gain competitive advantage internationally through using IT in a creative and productive way. An information society is a society in which the creation, distribution, diffusion, use, integration and manipulation of information is a significant economic, political, and cultural activity. The knowledge economy is its economic counterpart whereby wealth is created through the economic exploitation of understanding. People that have the means to partake in this form of society are sometimes called digital citizens. As Beniger shows, this is one of many dozen labels that have been identified to suggest that we are entering a new phase of society.
The markers of this rapid change may be technological, economic, occupational, spatial, cultural, or some combination of all of these. Information society is seen as the successor to industrial society. Closely related concepts are the post-industrial society (Daniel Bell), post-fordism, post-modern society, knowledge society, Telematic Society, Information Revolution, Liquid modernity, and network society (Manuel Castells).
There is currently no universally accepted concept of what exactly can be termed information society and what shall rather not so be termed. Most theoreticians agree that a transformation can be seen that started somewhere between the 1970s and today and is changing the way societies work fundamentally. Information technology is not only internet, and there are discussions about how big the influence of specific media or specific modes of production really is.
Some people, such as Antonio Negri, characterize the information society as one in which people do immaterial labour. By this, they appear to refer to the production of knowledge or cultural artifacts. One problem with this model is that it ignores the material and essentially industrial basis of the society. However it does point to a problem for workers, namely how many creative people does this society need to function? For example, it may be that you only need a few star performers, rather than a plethora of non-celebrities, as the work of those performers can be easily distributed, forcing all secondary players to the bottom of the market. It is now common for publishers to promote only their best selling authors and to try to avoid the rest—even if they still sell steadily. Films are becoming more and more judged, in terms of distribution, by their first weekend's performance, in many cases cutting out opportunity for word-of-mouth development...
Considering that metaphors and technologies of information move forward in a reciprocal relationship, we can describe some societies (especially the Japanese society) as an information society because we think of it as such.
Development of the information society model
One of the first people to develop the concept of the information society was the economist Fritz Machlup. In 1933, Fritz Machlup began studying the effect of patents on research. His work culminated in the study "The production and distribution of knowledge in the United States" in 1962. This book was widely regarded and was eventually translated into Russian and Japanese. The Japanese have also studied the information society (or johoka shakai, 情報化社会).
The issue of technologies and their role in contemporary society have been discussed in the scientific literature using a range of labels and concepts. This section introduces some of them. Ideas of a knowledge or information economy, post-industrial society, postmodern society, network society, the information revolution, informational capitalism, network capitalism, and the like, have been debated over the last several decades.
Fritz Machlup (1962) introduced the concept of the knowledge industry. He distinguished five sectors of the knowledge sector: education, research and development, mass media, information technologies, information services. Based on this categorization he calculated that in 1959 29% per cent of the GNP in the USA had been produced in knowledge industries.
Peter Drucker has argued that there is a transition from an economy based on material goods to one based on knowledge. Marc Porat distinguishes a primary (information goods and services that are directly used in the production, distribution or processing of information) and a secondary sector (information services produced for internal consumption by government and non-information firms) of the information economy. Porat uses the total value added by the primary and secondary information sector to the GNP as an indicator for the information economy. The OECD has employed Porat's definition for calculating the share of the information economy in the total economy (e.g. OECD 1981, 1986). Based on such indicators, the information society has been defined as a society where more than half of the GNP is produced and more than half of the employees are active in the information economy.
For Daniel Bell the number of employees producing services and information is an indicator for the informational character of a society. "A post-industrial society is based on services. (…) What counts is not raw muscle power, or energy, but information. (…) A post industrial society is one in which the majority of those employed are not involved in the production of tangible goods".
Alain Touraine already spoke in 1971 of the post-industrial society. "The passage to postindustrial society takes place when investment results in the production of symbolic goods that modify values, needs, representations, far more than in the production of material goods or even of 'services'. Industrial society had transformed the means of production: post-industrial society changes the ends of production, that is, culture. (…) The decisive point here is that in postindustrial society all of the economic system is the object of intervention of society upon itself. That is why we can call it the programmed society, because this phrase captures its capacity to create models of management, production, organization, distribution, and consumption, so that such a society appears, at all its functional levels, as the product of an action exercised by the society itself, and not as the outcome of natural laws or cultural specificities" (Touraine 1988: 104). In the programmed society also the area of cultural reproduction including aspects such as information, consumption, health, research, education would be industrialized. That modern society is increasing its capacity to act upon itself means for Touraine that society is reinvesting ever larger parts of production and so produces and transforms itself. This makes Touraine's concept substantially different from that of Daniel Bell who focused on the capacity to process and generate information for efficient society functioning.
Jean-François Lyotard has argued that "knowledge has become the principle [sic] force of production over the last few decades". Knowledge would be transformed into a commodity. Lyotard says that postindustrial society makes knowledge accessible to the layman because knowledge and information technologies would diffuse into society and break up Grand Narratives of centralized structures and groups. Lyotard denotes these changing circumstances as postmodern condition or postmodern society.
Similarly to Bell, Peter Otto and Philipp Sonntag (1985) say that an information society is a society where the majority of employees work in information jobs, i.e. they have to deal more with information, signals, symbols, and images than with energy and matter. Radovan Richta (1977) argues that society has been transformed into a scientific civilization based on services, education, and creative activities. This transformation would be the result of a scientific-technological transformation based on technological progress and the increasing importance of computer technology. Science and technology would become immediate forces of production.
Nico Stehr (1994, 2002a, b) says that in the knowledge society a majority of jobs involves working with knowledge. "Contemporary society may be described as a knowledge society based on the extensive penetration of all its spheres of life and institutions by scientific and technological knowledge" (Stehr 2002b: 18). For Stehr, knowledge is a capacity for social action. Science would become an immediate productive force, knowledge would no longer be primarily embodied in machines, but already appropriated nature that represents knowledge would be rearranged according to certain designs and programs (Ibid.: 41-46). For Stehr, the economy of a knowledge society is largely driven not by material inputs, but by symbolic or knowledge-based inputs (Ibid.: 67), there would be a large number of professions that involve working with knowledge, and a declining number of jobs that demand low cognitive skills as well as in manufacturing (Stehr 2002a).
Also Alvin Toffler argues that knowledge is the central resource in the economy of the information society: "In a Third Wave economy, the central resource – a single word broadly encompassing data, information, images, symbols, culture, ideology, and values – is actionable knowledge" (Dyson/Gilder/Keyworth/Toffler 1994).
In recent years,[when?] the concept of the network society has gained importance in information society theory. For Manuel Castells, network logic is besides information, pervasiveness, flexibility, and convergence a central feature of the information technology paradigm (2000a: 69ff). "One of the key features of informational society is the networking logic of its basic structure, which explains the use of the concept of 'network society'" (Castells 2000: 21). "As an historical trend, dominant functions and processes in the Information Age are increasingly organized around networks. Networks constitute the new social morphology of our societies, and the diffusion of networking logic substantially modifies the operation and outcomes in processes of production, experience, power, and culture" (Castells 2000: 500). For Castells the network society is the result of informationalism, a new technological paradigm. Jan Van Dijk (2006) defines the network society as a "social formation with an infrastructure of social and media networks enabling its prime mode of organization at all levels (individual, group/organizational and societal). Increasingly, these networks link all units or parts of this formation (individuals, groups and organizations)" (Van Dijk 2006: 20). For Van Dijk networks have become the nervous system of society, whereas Castells links the concept of the network society to capitalist transformation, Van Dijk sees it as the logical result of the increasing widening and thickening of networks in nature and society. Darin Barney uses the term for characterizing societies that exhibit two fundamental characteristics: "The first is the presence in those societies of sophisticated – almost exclusively digital – technologies of networked communication and information management/distribution, technologies which form the basic infrastructure mediating an increasing array of social, political and economic practices. (…) The second, arguably more intriguing, characteristic of network societies is the reproduction and institutionalization throughout (and between) those societies of networks as the basic form of human organization and relationship across a wide range of social, political and economic configurations and associations".
The major critique of concepts such as information society, knowledge society, network society, postmodern society, postindustrial society, etc. that has mainly been voiced by critical scholars is that they create the impression that we have entered a completely new type of society. "If there is just more information then it is hard to understand why anyone should suggest that we have before us something radically new" (Webster 2002a: 259). Critics such as Frank Webster argue that these approaches stress discontinuity, as if contemporary society had nothing in common with society as it was 100 or 150 years ago. Such assumptions would have ideological character because they would fit with the view that we can do nothing about change and have to adopt to existing political realities (Webster 2002b: 267). These critics argue that contemporary society first of all is still a capitalist society oriented towards accumulating economic, political, and cultural capital. They acknowledge that information society theories stress some important new qualities of society (notably globalization and informatization), but charge that they fail to show that these are attributes of overall capitalist structures. Critics such as Webster insist on the continuities that characterise change. In this way Webster distinguishes between different epochs of capitalism: laissez-faire capitalism of the 19th century, corporate capitalism in the 20th century, and informational capitalism for the 21st century (Webster 2006).
For describing contemporary society based on a dialectic of the old and the new, continuity and discontinuity, other critical scholars have suggested several terms like:
- transnational network capitalism, transnational informational capitalism (Christian Fuchs 2008, 2007): "Computer networks are the technological foundation that has allowed the emergence of global network capitalism, that is, regimes of accumulation, regulation, and discipline that are helping to increasingly base the accumulation of economic, political, and cultural capital on transnational network organizations that make use of cyberspace and other new technologies for global coordination and communication. [...] The need to find new strategies for executing corporate and political domination has resulted in a restructuration of capitalism that is characterized by the emergence of transnational, networked spaces in the economic, political, and cultural system and has been mediated by cyberspace as a tool of global coordination and communication. Economic, political, and cultural space have been restructured; they have become more fluid and dynamic, have enlarged their borders to a transnational scale, and handle the inclusion and exclusion of nodes in flexible ways. These networks are complex due to the high number of nodes (individuals, enterprises, teams, political actors, etc.) that can be involved and the high speed at which a high number of resources is produced and transported within them. But global network capitalism is based on structural inequalities; it is made up of segmented spaces in which central hubs (transnational corporations, certain political actors, regions, countries, Western lifestyles, and worldviews) centralize the production, control, and flows of economic, political, and cultural capital (property, power, definition capacities). This segmentation is an expression of the overall competitive character of contemporary society." (Fuchs 2008: 110+119).
- digital capitalism (Schiller 2000, cf. also Peter Glotz): "networks are directly generalizing the social and cultural range of the capitalist economy as never before" (Schiller 2000: xiv)
- virtual capitalism: the "combination of marketing and the new information technology will enable certain firms to obtain higher profit margins and larger market shares, and will thereby promote greater concentration and centralization of capital" (Dawson/John Bellamy Foster 1998: 63sq),
- high-tech capitalism or informatic capitalism (Fitzpatrick 2002) – to focus on the computer as a guiding technology that has transformed the productive forces of capitalism and has enabled a globalized economy.
- Other scholars prefer to speak of information capitalism (Morris-Suzuki 1997) or informational capitalism (Manuel Castells 2000, Christian Fuchs 2005, Schmiede 2006a, b). Manuel Castells sees informationalism as a new technological paradigm (he speaks of a mode of development) characterized by "information generation, processing, and transmission" that have become "the fundamental sources of productivity and power" (Castells 2000: 21). The "most decisive historical factor accelerating, channelling and shaping the information technology paradigm, and inducing its associated social forms, was/is the process of capitalist restructuring undertaken since the 1980s, so that the new techno-economic system can be adequately characterized as informational capitalism" (Castells 2000: 18). Castells has added to theories of the information society the idea that in contemporary society dominant functions and processes are increasingly organized around networks that constitute the new social morphology of society (Castells 2000: 500). Nicholas Garnham is critical of Castells and argues that the latter’s account is technologically determinist because Castells points out that his approach is based on a dialectic of technology and society in which technology embodies society and society uses technology (Castells 2000: 5sqq). But Castells also makes clear that the rise of a new "mode of development" is shaped by capitalist production, i.e. by society, which implies that technology isn't the only driving force of society.
- Antonio Negri and Michael Hardt argue that contemporary society is an Empire that is characterized by a singular global logic of capitalist domination that is based on immaterial labour. With the concept of immaterial labour Negri and Hardt introduce ideas of information society discourse into their Marxist account of contemporary capitalism. Immaterial labour would be labour "that creates immaterial products, such as knowledge, information, communication, a relationship, or an emotional response" (Hardt/Negri 2005: 108; cf. also 2000: 280-303), or services, cultural products, knowledge (Hardt/Negri 2000: 290). There would be two forms: intellectual labour that produces ideas, symbols, codes, texts, linguistic figures, images, etc.; and affective labour that produces and manipulates affects such as a feeling of ease, well-being, satisfaction, excitement, passion, joy, sadness, etc. (Ibid.).
Overall, neo-Marxist accounts of the information society have in common that they stress that knowledge, information technologies, and computer networks have played a role in the restructuration and globalization of capitalism and the emergence of a flexible regime of accumulation (David Harvey 1989). They warn that new technologies are embedded into societal antagonisms that cause structural unemployment, rising poverty, social exclusion, the deregulation of the welfare state and of labour rights, the lowering of wages, warfare, etc.
Concepts such as knowledge society, information society, network society, informational capitalism, postindustrial society, transnational network capitalism, postmodern society, etc. show that there is a vivid discussion in contemporary sociology on the character of contemporary society and the role that technologies, information, communication, and co-operation play in it. Information society theory discusses the role of information and information technology in society, the question which key concepts shall be used for characterizing contemporary society, and how to define such concepts. It has become a specific branch of contemporary sociology.
Second and third nature
As mentioned earlier an information society is the means of getting information from one place to another (Wark, 1997, p22) As technology has become more advanced over time so too has the way we have adapted in sharing this information with each other.
"Second nature" refers a group of experiences that get made over by culture (Wark, 1997, p23). They then get remade into something else that can then take on a new meaning. As a society we transform this process so it becomes something natural to us, i.e. second nature. So, by following a particular pattern created by culture we are able to recognise how we use and move information in different ways. From sharing information via different time zones (such as talking online) to information ending up in a different location (sending a letter overseas) this has all become a habitual process that we as a society take for granted (Wark, 1997, p21).
However, through the process of sharing information vectors have enabled us to spread information even further. Through the use of these vectors information is able to move and then separate from the initial things that enabled them to move (Wark, 1997, p24). From here, something called "third nature" has developed. An extension of second nature, third nature is in control of second nature. It expands on what second nature is limited by. It has the ability to mould information in new and different ways. So, third nature is able to ‘speed up, proliferate, divide, mutate, and beam in on us from else where (Wark, 1997, p25). It aims to create a balance between the boundaries of space and time (see second nature). This can be seen through the telegraph, it was the first successful technology that could send and receive information faster than a human being could move an object (Wark, 1997, p26). As a result different vectors of people have the ability to not only shape culture but create new possibilities that will ultimately shape society.
Therefore, through the use of second nature and third nature society is able to use and explore new vectors of possibility where information can be moulded to create new forms of interaction (Wark, 1997, p28).
In sociology, informational society refers to a post-modern type of society. Theoreticians like Ulrich Beck, Anthony Giddens and Manuel Castells argue that since the 1970s a transformation from industrial society to informational society has happened on a global scale. 
As steam power was the technology standing behind industrial society, so information technology is seen as the catalyst for the changes in work organisation, societal structure and politics occurring in the late 20th century.
In the book Future Shock, Alvin Toffler used the phrase super-industrial society to describe this type of society. Other writers and thinkers have used terms like "post-industrial society" and "post-modern industrial society" with a similar meaning.
A number of terms in current use emphasize related but different aspects of the emerging global economic order. The Information Society intends to be the most encompassing in that an economy is a subset of a society. The Information Age is somewhat limiting, in that it refers to a 30-year period between the widespread use of computers and the knowledge economy, rather than an emerging economic order. The knowledge era is about the nature of the content, not the socioeconomic processes by which it will be traded. The computer revolution, and knowledge revolution refer to specific revolutionary transitions, rather than the end state towards which we are evolving. The Information Revolution relates with the well known terms agricultural revolution and industrial revolution.
The information economy and the knowledge economy emphasize the content or intellectual property that is being traded through an information market or knowledge market, respectively. Electronic commerce and electronic business emphasize the nature of transactions and running a business, respectively, using the Internet and World-Wide Web. The digital economy focuses on trading bits in cyberspace rather than atoms in physical space. The network economy stresses that businesses will work collectively in webs or as part of business ecosystems rather than as stand-alone units. Social networking refers to the process of collaboration on massive, global scales. The internet economy focuses on the nature of markets that are enabled by the Internet. Knowledge services and knowledge value put content into an economic context. Knowledge services integrates Knowledge management, within a Knowledge organization, that trades in a Knowledge market.
Although seemingly synonymous, each term conveys more than nuances or slightly different views of the same thing. Each term represents one attribute of the likely nature of economic activity in the emerging post-industrial society. Alternatively, the new economic order will incorporate all of the above plus other attributes that have not yet fully emerged.
Intellectual property considerations
One of the central paradoxes of the information society is that it makes information easily reproducible, leading to a variety of freedom/control problems relating to intellectual property. Essentially, business and capital, whose place becomes that of producing and selling information and knowledge, seems to require control over this new resource so that it can effectively be managed and sold as the basis of the information economy. However, such control can prove to be both technically and socially problematic. Technically because copy protection is often easily circumvented and socially rejected  because the users and citizens of the information society can prove to be unwilling to accept such absolute commodification of the facts and information that compose their environment.
Responses to this concern range from the Digital Millennium Copyright Act in the United States (and similar legislation elsewhere) which make copy protection (see DRM) circumvention illegal, to the free software, open source and copyleft movements, which seek to encourage and disseminate the "freedom" of various information products (traditionally both as in "gratis" or free of cost, and liberty, as in freedom to use, explore and share).
Caveat: Information society is often used by politicians meaning something like "we all do internet now"; the sociological term information society (or informational society) has some deeper implications about change of societal structure.
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