Miracle Whip

Miracle Whip is a white salad dressing and sandwich spread manufactured by Kraft Foods, sold throughout the United States and Canada. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional ingredients.



In 1933 Kraft developed a new dressing similar to mayonnaise, but as a less expensive alternative. Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip was an instant success as a condiment on fruits, vegetables and salads.[1]

According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" (invented by Charles Chapman) to create a product blending mayonnaise products and less expensive salad dressing. The machine (dubbed "Miracle Whip" by Chapman) ensured that the ingredients (including more than 20 different spices) could be thoroughly blended.[1]

However, another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing". Crosset sold it to Kraft Foods in 1931 for $300[2] (approximately $4,471.28 in 2011).[3] While admitting that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.[1]


Miracle Whip is often copied by private label packagers and other mayonnaise producers. Since the Miracle Whip name is trademarked, these copies are generally sold under names like "Salad Dressing".


Six Flags announced a new partnership with the Miracle Whip brand in 2009.[4]

Kraft paid Lady Gaga to include Miracle Whip in the music video for her song "Telephone".[5]

Miracle Whip advertising features prominently in the Electronic Arts video game Skate 3 for Xbox 360 and PlayStation 3 including a dedicated trick, contest, and an achievement/trophy called Don't Be So Mayo.

See also


External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Miracle Whip — Un pot de Miracle Whip Miracle Whip est une marque de sauce pouvant servir tant en assaisonnement pour salades qu en tant que mayonnaise pour sandwich. Typiquement américaine, on la trouve principalement aux États Unis et au Canada. Elle est… …   Wikipédia en Français

  • Whip (disambiguation) — Whip or WHIP may refer to:Weapons* A whip is a stick, cord or strap, usually with a stiff handle, used for striking or as an animal training aid. * Flagellation, punishment using a whip * Riding crop, a short, stiff whip used in certain… …   Wikipedia

  • Cool Whip — is a brand of imitation whipped cream named a whipped topping by its manufacturer. It is used in North America as a dessert topping and in some no bake pie recipes. It was generally described as non dairy as it contained no cream or milk and no… …   Wikipedia

  • Salad dressing spread — Salad dressing spread, often called salad dressing, is a condiment similar to mayonnaise. Unlike bottled salad dressings, salad dressing spread is not typically poured on salads but is spread on sandwiches. Salad dressing spread appeared during… …   Wikipedia

  • Back on Dayton Ave. — Infobox Album Name = Back on Dayton Ave. Type = studio Artist = The Dayton Family Released = April 1, 2006 Recorded = Genre = Hip hop Length = Label = U Be U Records Producer = Reviews = Last album = Family Feud (2005) This album = Back on Dayton …   Wikipedia

  • List of Cadbury products — A list of Cadbury products in alphabetical order by type and name. Contents 1 Cadbury branded products 1.1 Confectionery 1.2 Desserts 1.2.1 Cake Bars …   Wikipedia

  • Moro (chocolate bar) — Irish Moro An Irish Moro bar split …   Wikipedia

  • Vegemite — on toast Inventor Cyril P. Callister Launch year 1922 Company Fred Walker Co …   Wikipedia

  • Cadbury Caramilk — Caramilk Type Confectionery Owner Kraft Foods (The Hershey Company in the United States) Related brands List of Cadbury products Caramilk is a caramel filled candy bar made by Cadbury Adams in Canada. It was first sold in 1968 …   Wikipedia

  • Oreo — For other uses, see Oreo (disambiguation). Oreo Type Brand Industry Food Founded New York City (1912) …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.