Miracle Whip is a white salad dressing and sandwich spread manufactured by Kraft Foods, sold throughout the United States and Canada. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional ingredients.
In 1933 Kraft developed a new dressing similar to mayonnaise, but as a less expensive alternative. Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip was an instant success as a condiment on fruits, vegetables and salads.
According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" (invented by Charles Chapman) to create a product blending mayonnaise products and less expensive salad dressing. The machine (dubbed "Miracle Whip" by Chapman) ensured that the ingredients (including more than 20 different spices) could be thoroughly blended.
However, another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing". Crosset sold it to Kraft Foods in 1931 for $300 (approximately $4,471.28 in 2011). While admitting that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.
Miracle Whip is often copied by private label packagers and other mayonnaise producers. Since the Miracle Whip name is trademarked, these copies are generally sold under names like "Salad Dressing".
Miracle Whip advertising features prominently in the Electronic Arts video game Skate 3 for Xbox 360 and PlayStation 3 including a dedicated trick, contest, and an achievement/trophy called Don't Be So Mayo.
- Salad cream, a British mayonaisse substitute
- ^ a b c Zeldes, Leah A. (2009-08-25), Miracle Whip: Boon or blech? Fans and foes mix it up, Dining Chicago, http://blog.diningchicago.com/2009/08/25/miracle-whip-boon-or-blech/, retrieved 2009-08-25
- ^ Kraft Miracle Whip Salad Dressing, The City of Salem, Illinois, http://www.salemil.us/Pages/SalemIL_About/kraft, retrieved 2010-05-27
- ^ US Department of Labor Inflation calculator, http://data.bls.gov/cgi-bin/cpicalc.pl, retrieved 2006-09-03
- ^ "Six Flags Announces New Partnership with Miracle Whip", Reuters, 2009-07-08, http://www.reuters.com/article/pressRelease/idUS115800+08-Jul-2009+PRN20090708, retrieved 2010-05-27
- ^ Hampp, Andrew; Bryson York, Emily (2010-03-13), How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone', Advertising Age, http://adage.com/madisonandvine/article?article_id=142794, retrieved 2010-05-27
Kraft Foods brands Nabisco
and other snacks
Arrowroot · Barnum's Animals · Better Cheddars · Cheese Nips · Cameo · Chips Ahoy! · Claussen · Club Social · Corn Nuts · Fig Newton · Filipinos · Fudgee-O · Ginger Snaps · Handi-Snacks · Honey Maid · In a Biskit · Jell-O · Lefèvre-Utile (LU) · Lorna Doone · Mallomars · Nilla · Nutter Butter · Oreo · Peek Freans · Planters · Premium Crackers · Ritz Crackers · SnackWells · Sociables · Social Tea · Teddy Grahams · Triscuit · Vegetable Thins · Wheatsworth · Wheat Thins
Bassett's · Boost · Bournville · Bournvita · Brunch Bar · Buttons · Caramilk · Cherry Ripe · Chomp · Clusters · Creme Egg1 · Creme Egg Twisted · Crunchie · Curly Wurly · Dairy Milk (Caramel)1 · Double Decker · Dream (chocolate) · Fingers · Flake · Freddo · Fry's · Fudge · Green & Black's · Heroes · Kent · Kréma · Koko · La Pie qui Chante · Maynards · Milk Tray · Mini Eggs · Moro · Mr. Big · Old Gold · Pascall · Picnic · Poulain · Roses · Shots · Snack · Star Bar · The Natural Confectionery Company · Time Out · Trebor · Turkish Delight · Twirl · Vichy Pastilles · Wispa
and other gum
Other confectionery Condiments Coffee
and other beverages
and dairy products
and baking goods
1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
Ticker: NYSE: KFT · Kraft Foods Corporate · Kraft Media Center
Salad dressings Types Brands
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