Infobox Dotcom company
company_name = Yardbarker
company_type = Private
foundation = flagicon|USA Emeryville, California
(March, 2006)
location = flagicon|USA San Francisco, California
key_people = Pete Vlastelica, CEO
revenue =
num_employees =
url = [http://www.yardbarker.com/ yardbarker.com]
website_type = Social networking, Blogging, Sports news
language = English
advertising = Banner ads
registration = Optional
launch_date = August 2006 [http://blog.wired.com/monkeybites/2006/08/yardbarker_welc.html Yardbarker: "Welcome to Sports 2.0!" | Compiler from Wired.com ] ]
current_status = Active

Yardbarker is a San Francisco, California based company that primarily runs a network of sports websites known as the Yardbarker network, and additionally owns an operates its own website, Yardbarker.com.


Yardbarker was founded in March 2006 by Jack and Jeff Kloster, Pete Vlastelica and Mark Johns . It enables sports fans to write and discuss sports with other fans, bloggers as well as professional athletes. Yardbarker utilizes a system similar to Digg, however it is more sports oriented than Digg. Additionally Yardbarker provides access to more traditional sports information similar to ESPN or Yahoo such as real time sports scores, standings, and news.

The company was funded by several venture capitalists from in and around the San Francisco Bay Area including former NFL player for both the San Francisco 49ers and Los Angeles Raiders, Ronnie Lott. [ [http://mashable.com/2007/04/15/yardbarker/ Yardbarker Launches Site Revamp; Gets Funding ] ]

The company provides a platform for bloggers and sports fans to gain additional exposure for their sites by joining the Yardbarker Network which provides targeted advertising and increased promotion. Yardbarker has existed on the web since August 2006 and has over 70 professional athletes blogging on the site daily. The company and their site have been cited as primary source of material on players in many sports related stories in their history by sources such as ESPN. [ [http://sports.espn.go.com/nba/playoffs2008/news/story?id=3437177 ESPN - Rondo skips practice after rolling ankle in Game 3 - NBA ] ]

The company also has internet exclusivity agreements with many athletes and is used by those athletes to engage in public discourse on a number of issues via blogs run by Yardbarker. One of the more controversial such listings occurred on April 15, 2008. NBA star Carmelo Anthony was arrested and charged with DUI on Interstate 25. [ [http://sports.espn.go.com/nba/news/story?id=3346621 ESPN - Anthony arrested on suspicion of driving under the influence - NBA ] ] . The next day Anthony issued his first apology for the arrest through his Yardbarker blog expressing remorse to both his teammates and his fans for his behavior. [ [http://www.yardbarker.com/nba/articles/Statement_from_Carmelo/239302 Statement from Carmelo ] ]

Another notable example would be in January 2008, Philadelphia Eagles quarterback Donovan McNabb used his blog on Yardbarker to lay out his vision for the coming season after the Eagles poor showing in the 2007 NFL season. [ [http://sports.espn.go.com/nfl/news/story?id=3187772 ESPN - McNabb says team should restock and 'secure some playmakers' - NFL ] ]

Atlanta Falcons FB Ovie Mughelli leveraged the Yardbarker community for his nickname via a contest. [ [http://www.yardbarker.com/nfl/articles/I_need_a_nickname/333828 Ovie Mughelli wants a new nickname contest] ]


Yardbarker's primary product is the Yardbarker Network. As of September 2008 over 600 blogs were part of the YBN, making it one of the biggest sporting blog sites on the web. [ [http://www.yardbarker.com/tools/ybn_directory Yardbarker Network ] ] . Currently Yardbarker is the exclusive blogging website of many high profile athletes including but not limited to, NBA stars Greg Oden and Baron Davis, MLB player Phil Hughes, Former UFC star Frank Shamrock and NFL quarterback Donovan McNabb. [ [http://sportsillustrated.cnn.com/2007/writers/chris_ballard/11/07/nba.image/index.html SI.com - Writers - Chris Ballard: Blogs empowering NBA players - Wednesday November 7, 2007 12:01PM ] ] John Ryan of the San Jose Mercury News praised Yardbarker in November 2007 for its collection of blogs after reading one such posting by Buffalo Bills running back Marshawn Lynch, as being one of the most extensive on the internet. [ [http://blogs.mercurynews.com/buzz/2007/11/26/marshawn-lynch-says-hello-to-his-professors-at-cal/ Marshawn Lynch says hello to his professors at Cal | Morning Buzz ] ]


External links

* [http://www.yardbarker.com/ Yardbarker.com mainpage]
* [http://www.yardbarker.com/athletes/ List of Athletes that blog exclusively to Yardbarker]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Phil Hughes — Infobox MLB player width = 250 name=Phil Hughes position=Starting pitcher team=New York Yankees number=65 bats=Right throws=Right birthdate=birth date and age|1986|6|24 birthplace=city state|Mission Viejo|California debutdate=April 26… …   Wikipedia

  • Donovan McNabb — during his tenure with the Eagles. No. 5     Minnesota Vikings Quarterback …   Wikipedia

  • Widgetbox — Infobox Company company name = Widgetbox company type = Privately held companies company slogan = widgetizing the web foundation = 2006 location = San Francisco, CA company homepage = [http://www.widgetbox.com/ www.widgetbox.com] Widgetbox is a… …   Wikipedia

  • Ikaika Alama-Francis — Infobox NFLactive currentteam=Detroit Lions currentnumber=97 currentposition=Defensive end birthdate=birth date and age|1984|12|4 birthplace=Kāne ohe, Hawai i heightft=6 heightin=5 weight=250 debutyear=2007 debutteam=Detroit Lions college=Hawaii… …   Wikipedia

  • Midwest Sports Fans — is a weblog, which was launched by Jerod Morris in August 2008. The site primarily focuses on professional and college teams and athletes relevant to the Midwest. They receive approximately 600,000 pageviews each month[1], and is a part of the… …   Wikipedia

  • News Corp. Digital Media — Type Subsidiary Founded 2005 Headquarters Beverly Hills, California, United States Key people Peter Levinsohn, President Ed McKenna, CFO …   Wikipedia

  • Fox News Channel — Fox News redirects here. For other uses, see Fox News (disambiguation). Not to be confused with Fox News Radio and local news bulletins on the Fox Network Affiliates. Fox News Channel …   Wikipedia

  • 20th Century Fox — Twentieth Century Fox Film Corporation Type Subsidiary Industry Film Founded May 31, 1935 …   Wikipedia

  • KTTV — Los Angeles, California Branding Fox 11 (general) Fox 11 News (newscast) Slogan L.A. s #1 Choice for News (newscast) Just You Watch (general) Channels …   Wikipedia

  • WFXT — Boston, Massachusetts Branding Fox 25 (general) Fox 25 News Slogan So Fox 25 Channels Digita …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.