Mobile Marketing Association

The Mobile Marketing Association (MMA) is a global non-profit trade association established to foster growth of mobile marketing. The MMA's stated goals are to clear obstacles to market development, establish mobile media [guidelines and best practices][1] for sustainable growth, and evangelize the use of the mobile channel. The nearly 600 member companies, representing over [40 countries around the globe][2], include all members of the [mobile media ecosystem][3].



The association was founded through the 2003 merger of the Wireless Advertising Association (WAA), a New York-based non-profit trade association founded in 2000, and the Wireless Marketing Association (WMA), a UK-based organization also founded in 2000. The MMA UK had 20-30 members in 2002, and the MMA North America remained at around 10–20 member companies until 2005 when mobile marketing began to take off in the United States. MMA established two national chapters in Austria and Spain and regional branches for EMEA and APAC in 2007 and for LATAM in 2008.

In October 2010, the MMA board of directors appointed Greg Stuart former CEO of the Internet Advertising Bureau as its Global CEO.[1][2]


Members that are "Wireless Operators" in the US are:[3]

Membership in other roles and regions number totals about 600.

In 2010, the MMA introduced a new invite only member category called 'Premium Member' allowing these member companies to lead specific industry initiatives. Current Premium Members include.

Management and Board of Directors

The Mobile Marketing Association's board of directors is spread across three regional committees, the invite only premium members (the global board) and two honorary directors.

Global Board and Hon. Board Members

  1. Greg Stuart, CEO Mobile Marketing Association
  2. Cameron Clayton, Executive Vice President, The Weather Channel
  3. Tom Daly, Director, Mobile, Global Interactive Market, The Coca-Cola Company
  4. Dave Gwozdz, CEO, Mojiva, Inc
  5. Eddy Hartenstein, CEO Tribune Company, CEO & Publisher Los Angeles Times
  6. Charles Johnson, General Manager, Mobile Media Advertiser and Publisher Solutions, Microsoft
  7. Shaunak Khire, CEO, Camber Tech
  8. Thomas Labarthe, VP Advertising Solutions EMEA, Alcatel-Lucent
  9. Paul Palmieri, President & CEO, Millennial Media, Inc
  10. Naveen Tewari, Founder & CEO, InMobi
  11. Ryan Wuerch, Chairman & CEO, Motricity
  12. Jack Haber, VP Global Advertising & Digital, Colgate-Palmolive
  13. Bob Liodice, President & CEO, Association of National Advertisers, Inc.

Asia Pacific [Regional Executive Committee]

  1. Chair: Barney Loehnis, Head of Digital, Asia Pacific, OgilvyOne Worldwide
  2. Vice Chair: Emmanuel Allix, Founder and Managing Director, Isalis Asia
  3. Secretary: Sonya Stamp, Managing Partner, Rice Communications PTE Ltd

EMEA [Regional Executive Committee]

  1. Chair: Melis Ertem, Product & Service Management; Media & Entertainment & Carrier Services Division Head, Turkcell
  2. Vice Chair: Alexandra Deutsch, VP Operator Relations & MD Austria, Out There Media
  3. Secretary: Nick Wiggin, Head of Advertising & Partnerships, Ericsson AB

North America [Regional Executive Committee]

  1. Chair: Mario Ribera, Director and Americas Head, Mobile and Local Advertising, Microsoft
  2. Vice Chair: Jack Philbin, President and Co Founder, Vibes Media
  3. Secretary: Cameron Clayton, Executive Vice President, Digital Products, The Weather Channel Interactive

Latin America [Regional Executive Committee]

  1. Chair: Jesper Rhode, Head of Innovation & Partnerships Latam, Ericsson AB
  2. Secretary: Rosana Moya Padovan, Vice President Client Services, Sun-MRM
  3. Chair Emeritus: Luiz Santucci Filho, VP Corporate & Partnerships, Movile

Global Executive Committee

  1. Global Chair: Melis Ertem, Media & Entertainment & Telco Services Division Head, Turkcell
  2. Global Vice Chair: Paul Palmieri, President, CEO and Co-Founder, Millennial Media, Inc.
  3. Global Treasurer: Barney Loehnis, Head of Digital, Asia Pacific, OgilvyOne Worldwide
  4. Global Secretary: Cameron Clayton, Executive Vice President, The Weather Channel
  5. Chair Emeritus: Federico Pisani Massamormile, CEO, HANZO
  6. MMA: Greg Stuart, Global CEO

See also


External links

Wikimedia Foundation. 2010.

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