Formfit is a brand of women's
underwear, particularly bras and briefs. They were previously a major manufacturer of girdles.When trying to find Formfit's homepage, one is redirected to jockey.com.This brand, along with its extended sizes, no longer seems to be available.
Formfit and Life Women's underwear both were brands manufactured by Jockey, International, Inc. at significantly lower prices to the consumer than the usual Jockey namesake brand underwear sold in major department stores. The Form Fit (or FORMFIT) brand was sold at Target Department Stores. The Life brand was sold at Wal-Mart stores. Life women's underwear cleared at Jockey company owned outlet stores sometime around 2004.
An email to the company yielded a response indicating the women's line was unpopular at Wal-Mart and thus was discontinued.
"I wish we could have found more people like you. But the folks at Wal-Mart told us that not enough people purchased our Life Women's Intimates. Consequently, Wal-Mart stopped carrying it. And since Wal-Mart has exclusive distribution rights over Life underwear, we had to stop making it in January 2002. It was a fine product, and Wal-Mart's decision was deeply disappointing to all of us.[Tamara CraneConsumer Relations Representativeassistance@jockey.com] Jockey Brand goes on sale once or twice a year at each major department store where the brand is sold. Major retailers include Sears, Mervyn's (California), JC Penney, and others. Jockey sells its products direct as well.
That said, I know you still need comfortable intimates that stand the test of time at a reasonable price. So, like many other Life consumers, I'm sure that you'll be pleased to learn that we have another line of underwear that's almost identical: our Jockey women's intimates.
You can browse the wide selection of products available at:
You can shop online, or you can use the online store locator to find one of the many finer department stores near you that stocks Jockey.
We guarantee that you'll like it just as much as the Life product--or your money back. Just let me know if you're dissatisfied for any reason.
Thank you for your patience and understanding. Please don't hesitate to contact me if I can be of additional assistance.
To respond by email, please use the following link:
Or you can call us toll-free at 1-800-JOCKEY-1 (1-800-562-5391) weekdays from 9:00 a.m. - 5:00 p.m., Central Time."
All three brands (Jockey, Life, Formfit) bear the same RN (registered identification number). This means Jockey made Life, Formit, and Jockey underwear.
Jockey still makes Life Underwear Men's Line.
-----------------Formfit was the brand made exclusively for Target. When Target discontinued their relationship with Jockey then Jockey had to stop making this line.
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