Frederick's of Hollywood


Frederick's of Hollywood

Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA.

. In September 2005, after 59 years, the store moved to a larger, more modern, and tastefully designed space a few blocks away, near the corner of Hollywood Boulevard and Highland Avenue.

Here, in addition to the selection of bras and panties, there are corsets, including their famous "Hollywood Dream" corset, bedroom slippers, a vast array of hosiery, bridal lingerie, beautiful special occasion lingerie, and even more high-end seduction pieces. The store no longer houses "The Lingerie Museum" featuring "The Celebrity Lingerie Hall of Fame" which exhibited a collection of underwear worn by Hollywood movie stars, such as one of Madonna's pointy-breasted corsets. However, this flagship Hollywood store does display corsets and bras designed by celebrities for charity.

In 1992, Frederick's lingerie museum drew national media attention when it was looted during the Los Angeles riots. One repentant looter delivered a bag of pilfered celebrity lingerie, including Ava Gardner's "bloomers" and a push-up bra once worn by TV actress Katey Sagal, to the pastor at nearby Blessed Sacrament Catholic Church, Hollywood. [cite news|author=Seth Mydans|title=AFTER THE RIOTS; Confessions of a Star-Struck Looter|publisher=The New York Times|date=2002-05-06|url=http://query.nytimes.com/gst/fullpage.html?res=9E0CE6DF103AF935A35756C0A964958260&n=Top/Reference/Times%20Topics/Subjects/M/Museums] [cite news|author=Connie Cass|title=LA Police take more heat; Unrest declared at an end|publisher=Forth Worth Star-Telegram|date=1992-05-06|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=ST&s_site=dfw&p_multi=ST&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF8E7DB5E28940&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM] [cite news|author=Steve Harvey|title=Los Angeles; ONLY IN L.A.; Bird? Bone? Front Window? Maybe the Perpetrator Suffered a Vertigo Attack|publisher=Los Angeles Times|date=2002-05-02|url=http://pqasb.pqarchiver.com/latimes/access/117594521.html?dids=117594521:117594521&FMT=ABS&FMTS=ABS:FT&date=May+02%2C+2002&author=Steve+Harvey&pub=Los+Angeles+Times&desc=Los+Angeles%3B+ONLY+IN+L.A.%3B+Bird%3F+Bone%3F+Front+Window%3F+Maybe+the+Perpetrator+Suffered+a+Vertigo+Attack&pqatl=google] [cite news|title=AN ODD HAUL FINDS ITS WAY TO L.A. POLICE OUT OF REMORSE AND FEAR, PEOPLE ARE RETURNING WHAT WAS TAKEN|publisher=Philadelphia Inquirer|date=2002-05-06] An Austin newspaper noted that Blessed Sacrament's pastor "may be the only priest in America to ever comfort a man who felt guilty about stealing celebrity bloomers." [cite news|author=John Kelso|title=Famous lingerie part of the job for priest at Hollywood church|publisher=Austin American-Statesmen|date=1992-05-09|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AASB&p_theme=aasb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAD900693CA33F5&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM] In an article titled "Support Is Generous for Bra Museum," the "St. Louis Post-Dispatch" noted that such an "uplifting story could only happen in Hollywood." [cite news|author=Elaine Viets|title=Support Is Generous For Bra Museum|publisher=St. Louis Post-Dispatch|date=1992-05-20|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SL&p_theme=sl&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB04DA9FA828158&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM]

Some of the lingerie worn by the 1950s pin-up and bondage model Bettie Page was from Frederick's of Hollywood.

Models

Many notable models have posed for Frederick's of Hollywood catalogs, including:

* Pamela Anderson
* Amber Arbucci
* K.D. Aubert
* Cynthia Brimhall
* Brittany Brower
* Brooke Burke
* Bree Conden
* Lola Corwin
* Morena Corwin
* Neriah Davis
* Caroline De Souza Correa
* Anahi Gonzales
* Brianna Hicks
* Nicky Hilton
* Joanna Krupa
* Heather LaCombe
* Nikki LaFleur
* Bonnie-Jill Laflin
* Jennifer Lamiraqui
* Nicole Marie Lenz
* Cindy Margolis
* Shae Marks
* K.C. Martell
* Juliana Martins
* Yvette Nelson
* Jessiqa Pace
* Lisa Peake
* Caroline Salvia
* Shauna Sand
* Nikki Schieler
* Linda Sobek
* Gretchen Stockdale
* Barbara Stoyanoff
* Peggy Trintini
* Leeann Tweeden
* Alina Vacariu
* Carol Vitale
* Dita Von Teese
* April Wayne
* Teri Weigel

Notes

External links

* [http://www.seeing-stars.com/Museums/Fredericks.shtml The Celebrity Lingerie Hall of Fame]
* [http://www.fredericks.com/ Frederick's of Hollywood]
* [http://www.lingerie-uncovered.com/labels/fredericks-of-hollywood.htm Frederick's of Hollywood Lingerie: A History]
* [http://www.lileks.com/institute/dorcusella/ 1977 Frederick's of Hollywood catalog]


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