HerRoom is an online
lingerieand men's underwearretailer based in Dallas, Texas. It was founded and is owned by [http://online.wsj.com/ad/article/fedex/SB108929852671458525.html?mod=sponsored_by_fedex Tomima Edmark] , inventor of the Topsy Tail. The website was one of the first online retailers to present products with at least 3 different views per item and customer comments. The site also uses innovative tools like neckline overlays and measured drawings. HerRoom is currently the largest woman-owned online lingerie retailer. Edmark runs both [http://www.herroom.com HerRoom] and [http://www.hisroom.com HisRoom] through her company, the Andra Group.
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