Mecca-Cola


Mecca-Cola
Mecca-Cola
MeccaColaLogo.png
Type Cola
Manufacturer Mecca Cola World Company
Country of origin France
Introduced November 2002
Related products Coca-Cola, Zam Zam Cola, Qibla Cola

Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to "pro-Muslim" consumers. The product's name contains the traditional Latin-alphabet transliteration of مكة "Mecca", the holiest city of Islam located in Saudi Arabia.

Contents

Details

Beverage cans of Mecca-Cola in a supermarket.

Mecca-Cola was launched in France, in November 2002, by Tawfik Mathlouthi, as a means of aiding Palestinians by tapping into demand for alternative products in European countries. He had been inspired by a popular Iranian soft drink, Zam Zam Cola and only decided to launch his own brand when he was unable to agree on terms for a distribution contract with Zam Zam. [1]

Mecca-Cola is now sold in some parts of the Arab World as well as in certain regions of Europe. It has also been bought and consumed in certain parts of the United States, Britain, India and Canada. Although the product was created in France, the company is currently based in Dubai in the United Arab Emirates. Part of its corporate philosophy is, according to the Muslim charity precept, to support charities, and in particular to help the Palestinian people. [2] It pledges to donate 10% of its profits to fund strictly humanitarian projects (such as schools) in the Palestinian territories, and another 10% to charities in the countries in which the drink is sold.[3] This activist stance is reflected in the company slogan, which appears on all its products: "Shake your Conscience." The company also suggests that people avoid mixing the drink with alcohol.

In addition to several different presentations of its cola, the company also sells a range of fruit-flavoured soft drinks under the Mecca-Cola name. The company was the sponsor of — and Mecca-Cola the official drink of — the October 2003 Summit of the Organisation of the Islamic Conference (OIC), held in Malaysia.

In a BBC documentary produced in 2003, Qibla Cola's Zafer Iqbal and Mecca Cola's Mathlouthi are shown promoting their "Message in a Bottle".

International distribution

Mecca Cola is now distributed in 64 countries across the world.[4] Distribution in each country started on a unique date. A partial list of countries where it is distributed is as follows:

Country Date launched Notes
France [5] November 2002 The company originally started in France before moving to Dubai. It is also the company's top market. However, it only holds 1.7% of the market share.[4]
India[6] March 2004 Launched first in Indian-Administered Kashmir, then Gujarat, and now can be started in many different parts of the country.
Pakistan[7] November 2003 In the company's top 5 markets
Malaysia[8] October 2003 In the company's top 5 markets
Yemen[9] June 2003 In the company's top 5 markets, holding 22% of market shares
Algeria[10] August 2003 In the company's top 5 markets, holding 19% of market shares
Saudi Arabia[11] February 2003 All products are distributed through an $80 million plant set up here
UAE[12] April 2003 The company is currently headquartered here.
Bangladesh[13] May 2005
Oman[14] 2003
Qatar[14] 2003
Kuwait[14] 2003
Iraq[15] April 2003
Lebanon[16] February 2003
Jordan[14] 2003
Syria[14] 2003

Notes

External links


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Look at other dictionaries:

  • Mecca Cola — est un cola alternatif, produit phare de la Mecca Cola World Company. Le nom de cette marque contient la traduction en alphabet latin du nom arabe مكة المكرمة (Makkah al Mukarramah, ou Mecca), ville sainte de l islam. En 2005, Mecca Cola est… …   Wikipédia en Français

  • Mecca Cola — ist eine Cola Marke, die von französischen Muslimen ins Leben gerufen wurde, um allen Sympathisanten die Möglichkeit zu geben, Cola zu trinken, ohne einen US amerikanischen Konzern zu unterstützen. Dadurch soll nach dem Willen der Initiatoren der …   Deutsch Wikipedia

  • Mecca-Cola — ist eine Cola Marke, die von französischen Muslimen ins Leben gerufen wurde, um allen Sympathisanten die Möglichkeit zu geben, Cola zu trinken, ohne einen US amerikanischen Konzern zu unterstützen. Dadurch soll nach dem Willen der Initiatoren der …   Deutsch Wikipedia

  • Mecca-Cola — es el principal producto de Mecca Cola World Company, lanzado en el mercado como alternativa a bebidas de los Estados Unidos, como Coca Cola, o Pepsi Cola. Marginales en volumen, las altercolas amenazan la hegemonía de imagen de Coca Cola y Pepsi …   Enciclopedia Universal

  • Mecca-Cola — Existen desacuerdos sobre la neutralidad en el punto de vista de la versión actual de este artículo o sección. En la página de discusión puedes consultar el debate al respecto. Mecca Cola …   Wikipedia Español

  • Mecca-Cola — Банки «Мекка колы» на полке супермаркета. Мекка Кола безалкогольный газированный напиток. Является основным продуктом Mecca Cola World Company. Создан в качестве альтернативы Coca Cola и …   Википедия

  • Cola Alternatif — Un cola alternatif ou altercola est un cola destiné à offrir une alternative aux deux leaders du marché de la boisson gazeuse que sont Coca Cola et Pepsi Cola. On doit distinguer trois catégories d’altercolas répondant à des objectifs et des… …   Wikipédia en Français

  • Mecca (disambiguation) — Mecca or Makkah most probably refers to: Mecca (Makkah al Mukarramah) in Saudi Arabia, the holiest site in Islam. Makkah Province, the province surrounding that city. Mecca, a place or goal around which an activity or interest is centred, derived …   Wikipedia

  • Cola — mit Eiswürfeln und Zitrone Cola, auch Kola, ist ein koffein und kohlensäurehaltiges Erfrischungsgetränk. In Österreich, der Schweiz und teilweise auch in Süddeutschland trinkt man ein Cola (von das Cola; sächlich), im übrigen deutschen Sprachraum …   Deutsch Wikipedia

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