elephant.co.uk was launched by the Admiral Group in August 2000 as the UK’s first online-only car insurance provider. Since then the company has expanded its customer base to in excess of 350,000 drivers as of April 2007. elephant.co.uk, along with sister brands Admiral Insurance and Bell Insurance, is based in Cardiff, Wales. The company is currently run by Managing Director Brian Martin and employs over 1000 people.

Since its launch in 2000 the brand identity for elephant.co.uk has remained fairly consistent and has used relatively low-budget studio-based television commercials since launch. elephant.co.uk is also the only UK car insurance provider that currently uses a URL as its brand name.

elephant.co.uk targets drivers across the UK, but especially London, the South East and the Scottish regions, and those who traditionally pay higher premiums for car insurance.


Since launch, the face of elephant.co.uk has been the character of Trunkie, who is portrayed as a cartoon elephant in all printed material and as a pantomime style elephant in the television commercials. Trunkie also appears in the company logo.

Trunkie is currently voiced by "Shaun Of The Dead" star Nick Frost.


In 2000 elephant.co.uk set up a long-term relationship with the Born Free Foundation in order to provide support to certain projects. In April 2000 elephant.co.uk donated £17,000 to the Stop the Clock campaign that works to stop the ivory trade. elephant.co.uk contributes funds to a wide variety of Born Free projects, including the Elephant Transit Home in Sri Lanka and anti-poaching patrols in Zimbabwe.

Since the relationship began in 2004, elephant.co.uk has donated over £30,000 to the Tusk Trust; a UK based African wildlife charity. Some of the projects that elephant.co.uk has helped fund include the Namunyak Wildlife Conservation Project in Kenya and the Mkomazi Reserve in Tanzania.

External links

* [http://www.elephant.co.uk/ elephant.co.uk]
* [http://www.admiralgroup.co.uk/ Admiral Group Ltd]
* [http://www.admiral.com/ Admiral Insurance]
* [http://www.bornfree.org.uk/ Born Free Foundation]
* [http://www.tusk.org/ Tusk Trust]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Eléphant — Éléphant Pour les articles homonymes, voir Éléphant (homonymie). Nom vernaculaire ou nom normalisé ambigu : Le terme « Éléphant » s applique, en français, à plusieurs taxons distincts …   Wikipédia en Français

  • Élephant — Éléphant Pour les articles homonymes, voir Éléphant (homonymie). Nom vernaculaire ou nom normalisé ambigu : Le terme « Éléphant » s applique, en français, à plusieurs taxons distincts …   Wikipédia en Français

  • éléphant — [ elefɑ̃ ] n. m. • elefant XII e; surtout olifant jusqu au XVe; lat. elephantus 1 ♦ Grand mammifère ongulé (proboscidiens), herbivore vivant par bandes dans les forêts humides et chaudes ou dans la savane, remarquable par sa masse pesante, sa… …   Encyclopédie Universelle

  • Elephant — Éléphant (homonymie) Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom …   Wikipédia en Français

  • Elephant — El e*phant ([e^]l [ e]*fant), n. [OE. elefaunt, olifant, OF. olifant, F. [ e]l[ e]phant, L. elephantus, elephas, antis, fr. Gr. ele fas, ele fantos; of unknown origin; perh. fr. Skr. ibha, with the Semitic article al, el, prefixed, or fr. Semitic …   The Collaborative International Dictionary of English

  • Elephant — steht für: Hotel Elephant, ein Hotel in Weimar Elephant (Film), ein Film von Gus Van Sant Elephant (Kurzfilm), ein Film von Alan Clarke KFNB – Koloss und Elephant, eine österreichische Lokomotive Elephant (Album), ein Album der Band The White… …   Deutsch Wikipedia

  • elephant — [el′ə fənt] n. pl. elephants or elephant [ME elefaunt < L elephantus < Gr elephas (gen. elephantos), elephant, ivory < ? Berber elu, elephant + Egypt Ȝ bw, elephant, ivory] any of an order (Proboscidea) of huge, thick skinned, almost… …   English World dictionary

  • elephant — This noble animal has given rise to a number of phrases and idioms, such as white elephant and see the elephant (mainly AmE, meaning ‘to gain experience of the world’). More recently, the presence of an elephant in the room signals ‘a big problem …   Modern English usage

  • Elephant 6 — Elephant Six Of Montreal, l un des groupes composant le collectif Elephant Six, à Göteborg en 2005 Elephant Six est un collectif musical américain, fondé à Denver en 1991, par les amis d enfance Bill Doss, Will Cullen Hart, Jeff Mangum, et Robert …   Wikipédia en Français

  • éléphant — ÉLÉPHANT. s. m. Le plus grand des quadrupèdes, qui a une trompe, et dont les dents principales, quand elles sont détachées de la gueule de l animal, s appellent Ivoire. Monter un éléphant. Gouverner un éléphant. On se servoit autrefois des… …   Dictionnaire de l'Académie Française 1798

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.