company_name = Hanes
company_type = Clothing
foundation = 1901
Winston-Salem, North Carolina
location_country = United States of America
products = Underwear, casualwear, hosiery and socks
parent = Hanesbrands Inc
company_slogan = Look who we've got our Hanes on now
Hanes and Hanes Her Way are brands of
apparelcurrently owned by the Hanesbrands, Inc Corporation (nyse2|HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials:
underwear, such as bras, pantiesand bodywear
** Men’s underwear and
** Kids’ underwear and
** Activewear, such as performance t-shirts and shorts
** Casualwear, such as t-shirts, fleece and sport shirts
In September 2006, Sara Lee Corporation spun off its branded apparel
Americasand Asiabusiness as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex"see endnote 1 " (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
HanesBrands has been recognized for work that it has done for the environment, including "green" buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.
The brand and the celebrities who represent it have faced criticism for human rights violations in Hanes-affiliated factories in the Dominican Republic, documented by the
Worker Rights Consortium(WRC). (http://www.workersrights.org/Freports/TOSDominicana.asp)
The brand's two main competitors are
Fruit of the Loomand Jockey.
During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes".
During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."
In the 2000s, an ad campaign began for their Hanes "Go Tagless"
T-shirt, featuring various celebrities including Michael Jordan, Jackie Chanand Brian Regan.
In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan,
Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Baconand Christina Applegateto their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr., and Sarah Chalkein 2008.
As of July 2008,
Charlie Sheenjoined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Bakerand Art Director David McKay of The Martin Agency in Richmond, VA.
* [http://www.hanes.com/ Official site]
* [http://www.hanesbrands.com/ Hanesbrands Company Site]
* [http://saralee.com/ Sara Lee Corporation]
* [http://www.hanes.eu/ Hanesbrands Europe]
*1. "In the
United States, the Playtex trademark is owned by Playtex Marketing Corporation, of which Hanesbrands, Inc owns a 50% share and which grants to it a perpetual license to the Playtex trademark on and in connection with the sale of apparel in the United States and Canada. The other 50% share of Playtex Marketing Corporation is owned by Playtex Products, Inc., an unrelated third-party, which has a perpetual license to the Playtex trademark on and in connection with the sale of non-apparel products in the United States. Outside the United States and Canada, HanesBrands Inc owns the Playtex trademark and perpetually license such trademark to Playtex Products, Inc. for non-apparel products. In addition, as part of Sara Lee Corporation’s sale in February 2006 of its European branded apparel business, Sun Capital has an exclusive, perpetual, royalty-free license to sell and distribute apparel products under the Wonderbraand Playtex trademarks in the member states of the European Union, as well as several other European nations and South Africa."
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Look at other dictionaries:
Hanes — Création 1901 Dates clés 1986 : Création de la marque Hanes Her Way Siège social … Wikipédia en Français
HANES — civitas Aegypti. Isa. c. 30. v. 4 … Hofmann J. Lexicon universale
Hanes — Øivind Hånes (* 5. Januar 1960 in Drammen) ist ein norwegischer Musiker, Komponist, Produzent und Schriftsteller. Bisher veröffentlichte er fünf CDs, zwei Erzählbände und acht Romane, von denen zwei auf deutsch erschienen sind: Amerikanische… … Deutsch Wikipedia
Hånes — Øivind Hånes (* 5. Januar 1960 in Drammen) ist ein norwegischer Musiker, Komponist, Produzent und Schriftsteller. Bisher veröffentlichte er fünf CDs, zwei Erzählbände und acht Romane, von denen zwei auf deutsch erschienen sind: Amerikanische… … Deutsch Wikipedia
Hanes — In 1901, P. H. Hanes of North Carolina founded the P. H. Hanes Knitting Company and began manufacturing men s underwear. In 1972, Hanes launched L eggs, stockings that were packaged in an egg shaped container. In 1979, Sara Lee Branded Apparel … Historical Dictionary of the Fashion Industry
Hanes — This is a variant of the interesting name Haines which has two possible origins. The first being a locational name from a place in Bedfordshire called Haynes, recorded as Hagenes in the Domesday Book of 1086 and as Hawenes in the 1202 Assize… … Surnames reference
Hanes — A place in Egypt mentioned only in Isa. 30:4 in connection with a reproof given to the Jews for trusting in Egypt. It was considered the same as Tahpanhes, a fortified town on the eastern frontier, but has been also identified as Ahnas el… … Easton's Bible Dictionary
HANES — Health and Nutrition Examination Survey … Medical dictionary
Hanes — n. American manufacturer of men s and women s apparel with headquarters in North Carolina (USA) … English contemporary dictionary
HANES — • Health and Nutrition Examination Survey … Dictionary of medical acronyms & abbreviations