Mennen's Borated Talcum Toilet Powder, 1898 advertisement.
Owner Colgate-Palmolive Country United States Markets world Previous owners 1878 - Mennen Company
1992 - Colgate
Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the market leader among deodorants and antiperspirants for men for many years. It was also noted for its Teen Spirit deodorant, which was the leader in teenage girls' deodorants during the early 1990s.
The Mennen Company was started in 1878, at Newark, New Jersey, moving to Morristown, New Jersey in 1953, where it manufactured and sold over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick, and Baby Magic products. Lady Speed Stick was a foray into the women's market, and was a huge success due to its shape, which fit a woman's hand, and fragrances. Mennen was founded by Gerhard Heinrich Mennen, an immigrant from Germany. His first product was talcum-based powder, an innovation at the time. His grandson, G. Mennen Williams, served as Governor of Michigan from 1949-1961.
By Mennen was a successful marketing slogan considering its simplicity. The associated jingle, written by Doug Katsaros, contained just three notes, and ended each television commercial for Mennen products.
The company was led by several generations of the Mennen family before being sold to Colgate in 1992. Today none of the Mennen family is involved in the company or its current parent.
At Harpers Ferry National Historical Park is a giant advertisement painted on the rock face of Maryland Heights. While faded and indistinct today, it reads "Mennen's Borated Talcum Toilet Powder" and was painted between 1903 and 1906.
Today, the name Mennen is being phased out in some regions and products in many countries are becoming known simply as Speed Stick or Lady Speed Stick. In North America, both products, as well as Skin Bracer and Afta are still being marketed as being "by Mennen," where the name is still well-known and holds positive connotations. The Baby Magic line was sold to Playtex, who has since sold the brand to Naterra; Colgate-Palmolive retained the Baby Magic branding (as Baby Magic Mennen) for the Latin American market.
Wikimedia Foundation. 2010.
Look at other dictionaries:
Mennen — Productos Bienes de consumo Sitio web www.colgate.com.mx Mennen es una línea de cuidado para bebés que incluye aceite, talco, crema, loción, jabón y shampoo, vendido en tiendas departamentales en más d … Wikipedia Español
Mennen — L Oréal Logo de L’Oréal Création 30 juillet 1909 (Société française de teintures inoffensives pour cheveux) Dates clés 1939 … Wikipédia en Français
Mennen — patronymische Bildung (schwacher Genitiv) zu Menn(e) … Wörterbuch der deutschen familiennamen
Mennen — Provenance. Prénom d origine arabe. Signifie: bon, bienveillant Histoire. Depuis maintenant quatorze siècles, la plupart des musulmans, de par le monde, qu ils soient asiatiques, africains, européens ou américains, ont à coeur de choisir pour… … Dictionnaire des prénoms français, arabes et bretons
mennen — n ( nes/ nu), f ( ne/ na) handmaiden, slave … Old to modern English dictionary
Mennen — Kontwole yon moun, yon bèt, yon bagay ki soti yon kote pou jis li rive yon lòt kote … Definisyon 2500 mo Kreyòl
Mennen Arena — The William G. Mennen Sports Arena, commonly called the Mennen Sports Arena or the Mennen Arena, is a 2,500 seat multi purpose arena in Morris Township, New Jersey. It hosts various local concerts and sporting events for the area. Mennen hosted… … Wikipedia
Mennen Tullen — The Mennen Tullen logo from the Fourth Episode Mennen Tullen is a four part parody mini series created by Studio Julmahuvi. It aired on YLE between 2000 and 01. Though created in a form of a serious murder mystery it is in fact a dark comedy with … Wikipedia
mennen\ tullen — helposti / vaivatta / täysiä yrittämättä Sähän paat ton fiuden kondikseen mennen tullen, vai? … Suomen slangisanakirjaa
Dorothy Runk Mennen — (July 17, 1915 Feb. 20th, 2011), was a pioneer in the creation of a voice curriculum for the university training of theatre actors and professional performers. She was also a prolific author regarding the training of the voice and Professor… … Wikipedia