Recruitment tool

Recruitment tool

A recruitment tool is an advertising method that aids in creating interest in and getting people for a typically political organization. The term can not properly be applied to commercial advertising. Historically recruitment tools have often taken the form of posters or films, though in modern times recruitment tools have taken the form of advergame video games. Other tools include things like sponsorships of sporting events, or ads on TV.


The following is a list of examples of propaganda film recruitment tools and the political organizations which they intend to recruit for.

Video games

The following is a list of examples of video game recruitment tools and the political organization which they intent to recruit for.

See also

  • advergame

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