What's Her Face (doll)

What's Her Face (doll)

line of Barbie-related dolls. Several fashion, wig, and activity packs were also released for the What's Her Face line.


What's Her Face is approximately 9.5" tall. A What's Her Face Doll's most recognizable feature is her lack of facial features. The completely blank face is intended to be drawn on and designed by the owner, using included washable colored markers and if desired, special rubber stamps of eyes and mouths. A flower-shaped mask was also included, with corresponding holes to help align the stamps on the Doll's face. The Doll's oversized head lacks rooted hair, and has velcro on top, designed to help their brightly colored wigs stay in place, while still being changeable. The Doll's body resembles that of a pre-teen, and has large, flat feet, which allow the Doll to stand on her own when properly balanced. Many of the Dolls sport molded-on floral-print panties, but the earliest Dolls did not, this feature being added midway through the line's run.

Wave One: 2001

This initial Wave introduced the What's Her Face concept with the release of Four Dolls:

"Glam", as her name implies, is the fashionista of the group. The first edition "Glam" had changeable hot pink and blue wigs, and wore a reversible zebra-print mini skirt, (a possible reason for the addition of the molded panties later) and silver platform boots.

"Sweet" has the most artistic personality, and usually wears pink. Her debut edition had a bright red waist length wig, and a yellow wig with pigtails.

"Hip" likes music, and has a medium complexion. She had a medium-length, side-parted green wig and a pink wig with pigtails, and she wore bell-bottoms/capris and a reversible T-Shirt.

"Cool" is the sporty girl. She has the darkest skin of the Dolls in the line. She had a long straight orange wig with bangs and a purple wig tied in low pigtails. "Cool" wore an ensemble of a T-shirt and cargos that shortened to hot pants.

"Head 2 Toe" Dolls: 2002

In 2002, Mattel expanded on the line with the "Head 2 Toe" What's Her Face Dolls. The same four characters were revisited with new looks and a few new gimmicks. The "Head 2 Toe" Dolls each came with only one wig, but it was streaked with contrasting colors that changed with the application of cold water. The Dolls' change-around clothing were all made with washable fabrics, so that the same markers used to decorate her face could be used to draw designs on her clothing as well.

The line consisted of

*"City Glam" in yellow snakeskin pants
*"School Hip" in a preppy red and white pants outfit
*"Party Sweet" whose pink party gear included a floor-length ball gown skirtand
*"Beach Cool", in a pink bikini with blue cover up skirt.

Later in the year, extra editions of two of the characters, "Evening Out Glam" in a reversible blue-to-pink mini dress and "Shopping Sweet" in trendy capris and bustier top, arrived as case refreshers.

"What's Her Look": 2003

The "What's Her Look" line of 2003 seemed to have experienced a very limited release, and was the last line available in America. Glam, Hip, Sweet and Cool were now known as "Wild", "Retro", "Fresh", and "Chic" respectively. These Dolls were about an inch taller, and much slimmer than their predecessors, though still with the large flat feet. In addition to their simple outfit and their single, glitter-streaked wig, these dolls also came with a multi-patterned tube of stretchy fabric and a pair of scissors. The tube could be cut and customized into any number of unique clothing items for the doll.

Fab Faces

A Fourth Wave of What's Her Face Dolls were marketed in Europe after the cancellation of the line in America. These Dolls, called "Fab Faces" (a name which was later used for a line of "My Scene" Barbie-related Dolls), were seen at the New York Toy Fair in 2003, but were thought for a time to be unreleased. Instead of the stamps and markers used for previous lines, these Dolls had a traditionally painted face, and came with three different snap-on face masks sporting different expressions. By pushing a button on the back of the Doll's head, You could change the color and position of her eyes, much like the famous Blythe Doll. The "Fab Faces" Dolls had added articulation at the elbows and knees, and an improved hip joint that allowed them to cross their legs when seated. They each came with two streaked wigs, and their costumes could be decorated by using small button-like beads to add rows of lace, fur, or fringe. Interestingly, there were only three "Fab Faces" Dolls produced, called "Twinkle Eyes", "Dreamy Eyes", and "Stylin' Eyes". There was no dark-skinned Doll available.


As the line is meant to spark creativity in young children, most of the clothes are customizable in some manner. The clothing worn by the First Edition 2001 Dolls were reversible, or changeable by adding or removing pieces (extra Pants Legs, for example). The 2002 "Head 2 Toe" Dolls' Clothing got even more creative: not only did the clothing transform, they were made of materials that could be drawn on and decorated, much like the Doll's faces. A line of Four Extra Outfits were also available, including Pajamas, a Raincoat and Boots, a Swimsuit, and a Silver Party Dress, all of which could be customized and cleaned over and over. The 2003 Dolls (who wore painted-on bikinis) went even further with the customization possibilities: in addition to one simple outfit, they came with a long, multi-patterned tube of fabric and a pair of scissors. These tubes could be cut into any number of unique tank tops and dresses and skirts for the Dolls.A few other doll lines can share most clothing with What's Her Face, including:
*Wee 3 Friends
*Bratz Boyz (female Bratz cannot wear the same size clothes, however)
*Teen SkipperSome Barbie clothes (particularly shirts) can loosely fit as well.

Gift Sets

There were also two special edition Gift Sets: a Christmas Themed Set in 2001, that came with Three Wigs and Three changes of Clothing, and "What's Her Adventure" from 2002, a Safari-inspired Set, that came with a re-arrangable "Whatever" Pet. Both of these Gift Sets were available with either a dark-skinned or light-skinned "What's Her Face" Doll.

Spin Off Lines

*What's Her Baby?: A line of two toddler-type dolls with rooted hair instead of a wig. Kissy Face has rubber-stamping lips that extend from the face by way of a lever in the back. The lips could also be traded for a pacifier. Pixie Do has a long braid that extended and retracted from the top of the head. Both dolls were only available with light skin. A Third "What's Her Baby?" Character, "Stylin' Steps", was at least planned, for she appeared on the (now-defunct) whatsherface.com Website, but was evidently never produced.

*"Whatever" Pet: Comes with multiple sets of snap-on ears and tails to create the appearance of different animals.

*There was also a playset, "What's Her Space?", full of two- and three-way transformable furniture (a chair became a TV, the couch became a bathtub became a bed, etc.), and a What's Her Face Tote Bag, which was a Toys "R" Us exclusive giveaway in 2002 with purchase of a Doll.

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