Lloyd (car)


Lloyd (car)

Norddeutsche Automobil und Motoren GmbH was a German brand created in 1908 and was owned by the Norddeutsche Lloyd shipping company. The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque.

The German Lloyd had no connection with the British Lloyd cars company active between 1936 and 1951.

1908-29

The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in 1908 with 3685 cc engines, but few were made. In 1914 the company merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless two cars, the 4 litre Treff AS and the 8 cylinder 4.6 litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.

1950-63

Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH — still in Bremen. The very first cars (the Lloyd 300) were wood and fabric bodied with steel construction taking over gradually between 1953 and 1954 (Lloyd 400).

The Lloyd 250 was called "Prüfungsangst-Lloyd" ("Lloyd for exam nerves") as they appealed to owners of older driving licenses who could drive it without having to pass a new driving test for cars with a cubic capacity of over 250 cc, a test which was introduced in a legal reform of the mid-1950s. With a power of only 11 hp (DIN), the Lloyd's designers saw a need for saving weight, and thus offered the LP 250 without a back seat, bumpers, hub caps or trims. However, most buyers ordered the LP 250 V with these features as optional extras.

Overall, the vehicles matched the need for small and cheap cars which were a characteristic of post-war Germany, and they provided a comparatively high standard in comfort and reliability. They rose to third place in the annual licensing statistics for several years in the 1950s, behind only Volkswagen and Opel. In spite of this success, there was little prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt Lloyd" ("He who is not afraid of death, drives a Lloyd").

Pietro Frua designed a coupé on the basis of the Lloyd Alexander; it was presented at the Turin Motor Show in November 1958.

The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella".

Models

External links

* [http://www.lloydselig.com/ The Lloyd Cars English HomePage]
* [http://www.lloyd-freunde-ig.de/index2_en.htm LLOYD-FREUNDE-IG Deutschland]
* [http://www.lloyd-motoren.de/ Lloyd & Borgward]
* [http://www.histomobile.com/histomob/internet/192/histo02.htm Borgward history]
* [http://www.pietro-frua.de/1958_lloyd.htm Lloyd Alexander Frua (Ghia Aigle) Coupé]


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Lloyd — People* Lloyd (given name) * Lloyd (surname)Objects* Lloyd rifleInstitutions * Named after the coffeehouse of Edward Lloyd in London: ** Lloyd s of London, insurance market ** Lloyd s List, journal on shipping ** Lloyd s Register, ship… …   Wikipedia

  • Lloyd cars — was a British motor manufacturer, founded by Roland Lloyd (1904 65), son of a garage owner, and based in Patrick Street, Grimsby, Lincolnshire, England between 1936 and 1951. Two models were made, separated by World War II, and the company was… …   Wikipedia

  • Lloyd Irving — Personnage de fiction Origine Inconnue Genre Masculin Espèce Humain (Demi ange) …   Wikipédia en Français

  • Lloyd Stearman — Lloyd Carlton Stearman est un ingénieur, un aviateur et un industriel américain, né le 26 octobre 1898 à Wellsford (en), dans le Kansas, et décédé le 3 avril 1975 à Northridge  …   Wikipédia en Français

  • Lloyd Banks — Surnom Lloyd s Nom Christopher Charles Lloyd Naissance 30 avril 1982 (1982 04 30) …   Wikipédia en Français

  • Lloyd Cars — Rechtsform Ltd. Gründung 1947 Auflösung 1950 Sitz Grimsby (Lincolnshire), Vereinigtes Konigreich …   Deutsch Wikipedia

  • Lloyd Ruby — Automobil /Formel 1 Weltmeisterschaft Nation: Vereinigte Staaten  Vereinigte Staaten Erster Start: Indianapolis 500 …   Deutsch Wikipedia

  • Lloyd Fredendall — Naissance 28 décembre 1883 Décès 4 octobre 1963 (à 79 ans) Grade Général …   Wikipédia en Français

  • Lloyd Residency — (Нью Дели,Индия) Категория отеля: Адрес: C 6, Kalkaji, Near Kalkaji Police Statio …   Каталог отелей

  • Car turntable — Car on turntable in Louisville, Colorado. Car on turntable in Palm Beach, Fl …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.