- Microgame (company)
Microgame S.p.A. Type joint-stock company Industry Online gambling Founded Benevento, Italy (1996) Founder(s) Fabrizio D'Aloia Headquarters Benevento, Italy Key people Fabrizio D'Aloia (President & CEO)
Massimiliano Casella (Marketing&Sales Director)
Revenue 248.67 mln € (2009) Net income 11.76 mln € (2009)
Microgame S.p.A. is an Italian online gambling joint-stock company. The company operates both as an application service provider and developer of online platforms and integrated systems of service, and through the online community People's Poker Network, which is made of more than 130 online partners in all Italy and counts more than 1.5 million gaming accounts.
Microgame has around 30% of Italian online poker market (as of October 2010) and 27.1% of online sports betting market (9.4% of overall sports betting market, as of July 2010). Major shareholders in the company are private equity firms Monitor Clipper Partners and TPG Growth.
In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian service provider in the field, and expanded services forniture also in Kyrgyzstan, Russia, Georgia, Malta, Austria, and United Kingdom. Between 2006 and 2007 (in this year, Microgame became a joint-stock company), enters the online horse racing betting and online instant lotteries markets.
In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released; in May, launches the new integrated platform for members of the Microgame's network; in July, is officially launched the People's Poker Network, followed a few months later by a new online gaming portal, after the regulation of online poker (September 2008).
2009 is a year marked by an exponential growth: overall gathering from betting exceeded 1 billion euros; revenues exceeded 248 millions euros, producing a net income of 11 millions euros. Microgame also established an online poker "pro" players team, the People's Poker Team Pro, launched a new platform for online blackjack and the first People's Network live event: the People's Poker Cruise (December 12–15, 2009), a Texas Hold'em tournament held on a cruise ship on the Civitavecchia–Barcellona route.
In 2010, Microgame launched another live tournament, the People's Poker Tour, made of four legs to be held in four different venues: Kranjska Gora, Slovenia (April 9–12, 2010); Budapest, Hungary (June 9–12, 2010); Budva, Montenegro (September 15–18, 2010); and Nova Gorica, Slovenia (November 29-December 5, 2010). More, also the new platform for online bingo is launched.
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- ^ (Italian) "Ippica: Microgame pronta ad "accelerare" con la nuova licenza per l'ippica on line (3)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v5.htm. Retrieved 2010-08-26.
- ^ (Italian) "Gratta&Vinci on line: Microgame al primo posto come volumi di gioco raccolto (2)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v4.htm. Retrieved 2010-08-26.
- ^ (Italian) "Al via Totocalcio, Totogol, Big Match, Big Race e Ippica Nazionale online". Microgame. http://web.microgame.it/index.php?option=com_content&view=article&id=69%3Aal-via-totocalcio-totogol-big-match-big-race-e-ippica-nazionale-online&Itemid=72&lang=it. Retrieved 2010-08-26.
- ^ (Italian) "Microgame: cooperazione per gli skill games". Gioco&Giochi.com. 2008-05-20. http://www.giocoegiochi.com/index.php?id=36833. Retrieved 2010-08-26.
- ^ (Italian) "Nasce il People's Poker Network a "firma" Microgame". Gioco&Giochi.com. 2008-05-30. http://www.giocoegiochi.com/index.php?id=37106. Retrieved 26-08-2010.
- ^ (Italian) "Microgame lancia People's, innovativo portale per il gioco online". 777click.com. 2008-11-27. http://www.affaritaliani.it/entertainment/microgame-lancia-people-s-innovativo-portale-per-gioco-online271108.html. Retrieved 2010-08-26.
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- ^ (Italian) "People's Poker.it Team Pro". Assopoker.com. 17-04-2009. http://www.assopoker.com/poker-news/peoples-poker-it-team-pro-5764. Retrieved 26-08-2010.
- ^ (Italian) "People's: blackjack "for money" in linea". Gioco&Giochi.com. 17-03-2009. http://www.giocoegiochi.com/index.php?id=43715. Retrieved 26-08-2010.
- ^ (Italian) "People's Poker Cruise". People's Poker. http://www.peoplespoker.it/Public/PeoplesPokerCruise.aspx. Retrieved 26-08-2010.
- ^ (Italian) "People's Poker Tour". People's Poker. http://www.peoplespoker.it/Public/TourProgramma.aspx. Retrieved 26-08-2010.
- ^ (Italian) "D'Aloia (Microgame): "Il bingo online mercato di sicuro successo, attesa pari a quella del poker"". Gioconews.it. 10-02-2010. http://www.gioconews.it/generale/d-aloia-microgame-il-bingo-online-mercato-di-sicuro-successo-attesa-pari-a-quella-del-poker-5076.html. Retrieved 26-08-2010.
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