Sleeved blanket


Sleeved blanket
A woman wearing a blue Snuggie.

A sleeved blanket is a unisex body-length blanket with sleeves usually made of fleece or Velux material. It is similar in design to a bathrobe that is meant to be worn backwards (i.e., with the opening in the back). The product has been marketed as the Snuggie, Snuggler, Doojo, Toasty Wrap, and Slanket, with varying sizes, colors and qualities of materials but similar basic design.[1] The "Snuggie" brand itself also became a phenomenon of pop culture, outselling other brands and being referenced or imitated by many comedians or TV shows.

Contents

Popularity

In late 2008 and early 2009 the "Snuggie" brand of sleeved blankets became a pop culture phenomenon,[2][3] sometimes described humorously as a "cult".[2][4][5]

The product became famous after a direct response commercial promoting the product was aired. It was featured on television programs like Today where cast and crew donned Snuggie blankets for a segment which was described as looking like a gospel choir.[6] Others have described mass-snuggie wearing as looking like a Harry Potter convention.[7] The Associated Press likened it to "...a monk's ensemble in fleece."[8] and proclaimed it the "ultimate kitsch gift". The Snuggie initially sold singly for $14.95, and later in sets of two for $19.95.

The slanket was mentioned in an episode of NBC's 30 Rock entitled "The Ones." The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States.[9] Comparisons have also been made with the Thneed - a highly-promoted, amorphous garment in the Dr Seuss story, The Lorax.[10]

On January 30, 2009 a group organized a pub crawl[11] wearing Snuggies in Cincinnati, OH. In the following months they went on to complete over 40 more across the nation. Later, a group organized a Snuggie pub crawl in Chicago to raise money for an African orphanage, which led to similar sanctioned and independent events throughout the United States.[3][4] A worker at Americans for Tax Reform, a conservative think tank, started the Facebook page "The Snuggie Cult", and convinced fellow conservatives including Joe the Plumber, Tucker Carlson, and Andrew Breitbart to pose wearing the robes.[12]

The phenomenon resulted in sales of the Snuggie and its rivals that far exceeded their distributors' expectations: more than 4 million Snuggies as of December 2009[13] and 1 million Slankets as of February, 2009.[5] The phenomenon has even resulted in variations such as Snuggie for Dogs[14] and Snuggie with print - known as the "Custom Snuggie"[15]

Spectators attempting to break the Guinness World Records record for the "largest gathering of people wearing fleece blankets" at Angel Stadium of Anaheim on April 6, 2010

Australian radio program Labby, Camilla & Stav on B105 tested the claim that one can wear a Snuggie at sporting events, such as a soccer game, a football game or a basketball game. To test this, Labby and Stav wore Snuggies to a State of Origin game. The test was successful. They also dressed a statue of Wally Lewis, which stands in front of Suncorp Stadium, in a Snuggie live on the air. Security guards found it amusing at first but it was removed shortly after.

In the summer of 2009, the Designer Snuggie was released to the public, as well as the Snuggie for Kids and the Snuggie for Dogs.[16] The Snuggie became especially popular during the 2009 Holiday Season.[8]

On March 5, 2010, at a Cavaliers game, Snuggie wearers broke a world-record for sleeved blanket wearing. Over 22,500 fans wore custom-made, limited edition Cleveland Cavaliers Snuggie blankets for 5 minutes. A Guinness World Records representative was on hand to present the official World Record certificate to KeyBank, the Cavaliers and Snuggie.[17] However in just a little over a month the feat was broken during a Los Angeles Angels of Anaheim home game when over 40,000 spectators wore a promotional Hideki Matsui sleeved blanket for five minutes.[18]

Parodies

Several hundred parodies of the commercial have appeared on YouTube, as well as numerous fan pages on Facebook.[9][19] Mockings of the product and its commercial have also been made by comedians such as Jay Leno,[5] Ellen DeGeneres,[2] Bill Maher, Jon Stewart, Whoopi Goldberg, and Tim Burton, as well as website parodies and Lacie and Olivia.[20]

Rock band Weezer is releasing their own Snuggie blanket, which is available in solid blue with the name "Weezer" on it in white font, as of November 2009. It has been rumored to be called the "Wuggie".[21]

Commercial variations

The product was first commercialized as the Freedom Blanket.[22]

The Slanket was created by Gary Clegg using a sleeping bag and was helped in the creation of his prototype by Ryan Lafayette in Maine in 1998 (before the Snuggie). Clegg's mother made him a blanket with a single sleeve for use in his cold dorm room. Clegg later developed that into the Slanket with two sleeves.[23][24]

Little child in a Doojo sleeved blanket.

The Snuggie sleeved blanket product has been sold in the United States, Canada, and Australia. It was marketed primarily through a memorable television commercial.[25] As of January 2009, over 20 million of the product had been sold.[9][13][26]

Germany markets an electric version of the Snuggie that has a control with four temperature settings.

The company markets the Snuggie via its website and television commercials along with many other as seen on TV products.

The Doojo sleeved blanket is a German product and its first prototype was created in 2005 by Darko Sulentic, a young engineer. Doojo is patented for all European countries and patent pending in North America conditioned by its particular design of a sleeved blanket with integrated gloves. The product obtained already 9 different Design and Innovation Awards and reaches a high popularity rate in Europe. Two additional colorful collections of blankets for babies and kids complete the range.

Another well known variant, the Toasty Wrap, has been sold via infomercials hosted by Montel Williams as a method for saving on heating costs.[27] However, based on the similarities of the Toasty Wrap's advertising to that of Snuggie, brandfreak.com suggests that it is probable that both brands originate with the same manufacturer.[28]

Other variations are known as the Cuddlee (DealsDirect), and the Dreamie which is sold in discount and variety stores.[29]

It is sometimes marketed as a "comfy blanket".[30]

In Europe it is becoming popular an italian version called Kanguru with a nice pocket in the middle.[31]

See also

References

  1. ^ How to tell the difference between a Snuggie and .... Chicago Sun-Times. January 31, 2009. http://www.suntimes.com/news/metro/1406531,CST-NWS-Snug31a.article .[dead link]<
  2. ^ a b c Maria Puente (2009-01-29). "Snuggie gets a warm embrace from pop culture". USA Today. http://www.usatoday.com/life/lifestyle/2009-01-27-snuggie_N.htm. 
  3. ^ a b Yaniv, Oren (2009-03-25). "Revelers ready for New York City Snuggie pub crawl". New York Daily News. http://www.nydailynews.com/lifestyle/2009/03/25/2009-03-25_revelers_ready_for_new_york_city_snuggie.html. 
  4. ^ a b Reyhan Harmanci (2009-03-29). "Warming to the cult of Snuggie". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/03/27/LVTI16LG23.DTL. 
  5. ^ a b c Andrew Adam Newman (2009-02-26). "Snuggie Rode Silly Ads to Stardom Over Rivals". New York Times. http://www.nytimes.com/2009/02/27/business/media/27adco.html?_r=1. 
  6. ^ Celizic, Mike (February 4, 2009). "Matt said he'd never wear a Snuggie, but...". Today's Family Blog (NBC News). http://allday.msnbc.msn.com/archive/2009/02/04/1780135.aspx. Retrieved 2009-02-08. 
  7. ^ Halper, Jonah. "Snuggie Review". http://www.infonotmercial.com/snuggie-review.html. 
  8. ^ a b http://www.google.com/hostednews/ap/article/ALeqM5hBLaJO2icr-H20cwclTxsuN38-HgD9CL88MO0[dead link]
  9. ^ a b c Puente, Maria (2009-01-28). "Snuggie gets a warm embrace from pop culture.". USA Today. http://www.usatoday.com/life/lifestyle/2009-01-27-snuggie_N.htm. Retrieved 2009-01-28. 
  10. ^ Dara Lind (January 12, 2009). You Shall Know Them By Their Slankets. Culture11. http://culture11.com/article/36393 
  11. ^ Snuggie Pub Crawls
  12. ^ Patrick Gavin (2009-03-27). "Conservatives embrace the Snuggie". Politico. http://www.politico.com/news/stories/0309/20558.html. 
  13. ^ a b Heher, Ashley M. (December 21, 2009). "The Snuggie could have been an episode of ‘Seinfeld’". New Haven Register. http://www.nhregister.com/articles/2009/12/21/life/doc4b2f15459ecbf072637639.txt. 
  14. ^ "Snuggies go to the dogs". Chicago Sun-Times. 2009-09-30. http://www.suntimes.com/lifestyles/pets/1854958,CST-NWS-snuggie30.article. [dead link]
  15. ^ Custom Snuggie
  16. ^ Ridiculous Snuggie commercial - YouTube
  17. ^ Guinness World Records Comes to Cleveland for Cavaliers Snuggie Night presented by KeyBank
  18. ^ Angel fans cozy up to new world record. Orange County Register. April 17, 2010. http://www.ocregister.com/articles/record-242922-blanket-fans.html 
  19. ^ Gavin, Patrick (2009-03-27). "Conservatives embrace the Snuggie". Politico. http://www.politico.com/news/stories/0309/20558.html. Retrieved 2009-03-27. 
  20. ^ Snuggies for Monsters
  21. ^ Meet the Wuggie, the Weezer Snuggie. Pitchfork Media. May 26, 2009. http://pitchfork.com/news/35421-meet-the-wuggie-the-weezer-snuggie/ 
  22. ^ Snuggie Rode Silly Ads to Stardom Over Rivals. New York Times. 2009-02-27. http://www.nytimes.com/2009/02/27/business/media/27adco.html?_r=2. Retrieved 2010-05-23 
  23. ^ The Slanket. GadgetSpy. October 19, 2006. http://www.gadgetspy.co.uk/2006/10/19/the-slanket 
  24. ^ Feeling chilly? The answer may be the Slanket. RTÉ. 24 November 2008. http://www.rte.ie/news/2008/1124/slanket.html 
  25. ^ Stephey, M.J. (2009-01-13). "Suffocating in Snuggies: That Ubiquitous TV Ad". Time magazine. http://www.time.com/time/nation/article/0,8599,1870762,00.html. Retrieved 2009-01-15. 
  26. ^ Schmidt, Mackenzie (December 21, 2009). "2009, The Year of the Snuggie: A Handy Timeline From "The WTF Blanket" to Weezer's Wuggies". The Village Voice. http://blogs.villagevoice.com/runninscared/archives/2009/12/2009_year_of_th.php?page=1. 
  27. ^ CLIFFORD, STEPHANIE (December 21, 2008). "Montel’s Back, and Does He Have a Deal for You". New York Times. http://www.nytimes.com/2008/12/22/business/media/22adco.html?ref=media. Retrieved 2009-02-08. 
  28. ^ "How do Snuggies and Toasty Wraps differ, and should you care?", BrandFreak.com, February 9, 2009
  29. ^ "The Cuddlee Blanket". http://www.dealsdirect.com.au/p/cuddlee-blanket-sleeves-light-green/. 
  30. ^ WWEShop - John Cena Comfy Blanket
  31. ^ Milanotoday - Kanguru, the original italian sleeved blanket

External links



Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Shirt — Charvet shirt from the 1930s, Norsk Folkemeuseum, Oslo. A shirt is a cloth garment for the upper body. Originally an undergarment worn exclusively by men, it has become, in American English, a catch all term for almost any garment other than… …   Wikipedia

  • T-shirt — For the Shontelle song, see T Shirt (song). A man wearing a T shirt …   Wikipedia

  • Early medieval European dress — changed very gradually from about 400 to 1100. The main feature of the period was the meeting of late Roman costume with that of the invading peoples who moved into Europe over this period. For a period of several centuries, people in many… …   Wikipedia

  • Dress shirt — Charvet dress shirt from the 1930s, Norsk Folkemeuseum, Oslo. A shirt, or dress shirt in American English, (also button front, button down, or button up shirt) is a garment with a collar, a full length opening at the front from the collar to the… …   Wikipedia

  • Informal attire — Western dress codes Formal wear Formal Semi formal Informal Smart casual Business casual Casual Active attire …   Wikipedia

  • Clothing in the ancient world — The clothing of men and women and seveal social levels of Ancient Egypt are depicted in this tomb mural from the 15th century BC The clothing used in the ancient world strongly reflects the technologies that these peoples mastered. Archaeology… …   Wikipedia

  • Folk costume — Faroese folk dance club with some members in national costumes. Folk costume (also: regional costume, national costume or traditional garments) expresses an identity through costume which usually to a geographic area or a period of time in… …   Wikipedia

  • Pajamas — Pyjama redirects here. For other meanings of pyjama or pajama or similar see Pajamas (disambiguation). Pajamas, also spelled pyjamas (see also spelling differences), can refer to several related types of clothing. The original paijama are loose,… …   Wikipedia

  • Sweater — A jumper from Marks Spencer. A sweater, jumper, pullover, sweatshirt, jersey or guernsey is a garment intended to cover the torso and arms. It is often worn over a shirt, blouse, T shirt, or other top, but may also be worn alone as a top.… …   Wikipedia

  • Necktie — For the grappling position, see double collar tie. Two patterned neckties A necktie (or tie) is a long piece of cloth worn for decorative purposes around the neck or shoulders, resting under the shirt collar and knotted at the throat. Variants… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.