Andrea Fitting


Andrea Fitting

Andrea Fitting, Ph.D., is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and CEO of Fitting Group, ["Andrea Fitting." "Fitting Group." June 31, 2008. July 21, 2008. .] a branding agency headquartered in Pittsburgh. ["Fitting Group." June 31, 2008. July 21, 2008. .] She received international media coverage when Fitting Group launched a controversial marketing campaign [ Tim Nudd. "A Repositioning You Won't Forget." "All Business." May 10, 2004. July 21, 2008. .] to promote their Brand Spanking® process that featured a whip-bearing dominatrix. [Alyssa Royse. "Sex and the Workplace." "Start Her Up: For Women Entrepreneurs." May 27, 2008. July 21, 2008. .]

As a result of her company's attention-grabbing marketing campaign, [Teresa Lindeman. “Some Ad Agencies Strut their Stuff in Hopes of Luring More Clients.” Pittsburgh Post-Gazette. September 10, 2004. August 12, 2008. .] Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as Nike [Mackenzie Carpenter. “Sherapova’s Little Black Dress Provokes a Big Racket at U.S. Open.” Pittsburgh Post-Gazette. September 1, 2006. August 12, 2008. .] and Abercrombie and Fitch, [Monica Haynes and Moustafa Ayad. “Abercrombie & Fitch to Pull Line of T-shirts.” Pittsburgh Post-Gazette. November 5, 2005. August 12, 2008. .] as well as Martha Stewart's brand. [Mackenzie Carpenter and Monica Haynes. “Stewart Turning Jail into ‘Good Thing,’ too?” Pittsburgh Post-Gazette. March 4, 2005. August 12, 2008. .]

Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's appointee to the Pennsylvania Historical and Museum Commission. Fitting also currently serves on the board of Pittsburgh Social Venture Partners. ["2007-2008 Board of Directors." "Pittsburgh Social Venture Partners." 2008. July 21, 2008. .]

Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the University of Pittsburgh and is a former Fulbright Scholar. She has taught courses at California University of Pennsylvania, Carnegie Museum of Natural History, Carlow University and the University of Pittsburgh.

Awards

Extensive recognition has been awarded to Fitting for her work and involvement in the entrepreneurial community. [Tim Puko. "Newsmaker: Andrea Fitting." "Pittsburgh Tribune Review." May 17, 2008. July 21, 2008. .] Some of her awards include:
*YWCA/NAWBO Woman Entrepreneur of the Year (1994)
*Pennsylvania Honor Roll of Women (1996)
*Best 50 Women in Business in Pennsylvania (1998)
*Susan B. Anthony award for Leadership (1999)
*Ernst & Young Entrepreneur of the Year finalist (2002)
*SBN Magazine Pacesetters (2003)
*Girl Scouts Trillium Council Woman of Distinction Award (2008) [ Ray Marano. "2003 Pittsburgh Pacesetters: Andrea Fitting, CEO & presdient, Fitting Group." "All Business." January 1, 2003. July 21, 2008. .]

Notes

External links

* [http://www.fittingroup.com Fitting Group website]
* [http://www.advancefinancial.com/ Parkvale Bank website]
* [http://www.psvp.org/ Pittsburgh Social Venture Partners website]


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Fitting Group — is a challenger branding agency based in Pittsburgh, Pennsylvania, that provides clients with strategic marketing and advertising services. [ Fitting Group. June 31, 2008. July 25, 2008. . ] The agency received international media coverage when… …   Wikipedia

  • Verrocchio, Andrea del — born 1435, Florence died 1488, Venice Italian sculptor and painter. Little is certain about his early life. His most important works were executed in his final two decades under the patronage of the Medici in his native Florence. His reputation… …   Universalium

  • United Nations Convention on Contracts for the International Sale of Goods — The United Nations Convention on Contracts for the International Sale of Goods (abbrev. CISG) [United Nations Convention on Contracts for the International Sale of Goods, Vienna, 11 April 1980, S.Treaty Document Number 98 9 (1984), UN Document… …   Wikipedia

  • Fulbright Program — The Fulbright Program, including the Fulbright Hays Program, is a program of grants for international educational exchange for scholars, educators, graduate students and professionals, founded by United States Senator J. William Fulbright. It… …   Wikipedia

  • Liste der Biografien/Fi — Biografien: A B C D E F G H I J K L M N O P Q …   Deutsch Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Western architecture — Introduction       history of Western architecture from prehistoric Mediterranean cultures to the present.       The history of Western architecture is marked by a series of new solutions to structural problems. During the period from the… …   Universalium

  • Religious Painting —     Religious Painting     † Catholic Encyclopedia ► Religious Painting     Painting has always been associated with the life of the Church. From the time of the Catacombs it has been used in ecclesiastical ornamentation, and for centuries after… …   Catholic encyclopedia

  • Door — For other uses, see Door (disambiguation). A door is a movable structure used to open and close off an entrance, typically consisting of a panel that swings on hinges or that slides or rotates inside of a space. When open, they admit ventilation… …   Wikipedia

  • My Family (series 4) — My Family Series 4 My Family Series 4 DVD Cover Country of origin UK …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.