The Apprentice (Irish TV series)

The Apprentice (Irish TV series)
The Apprentice
The Apprentice Ireland.jpg
The header of The Apprentice 2009
Genre Reality television series
Created by Mark Burnett
Country of origin Ireland
Language(s) English
No. of series 4
No. of episodes 32 (as of 14th Nov. 2011)
Production
Producer(s) Screentime ShinAwiL Productions
Running time 60-minute episodes
Broadcast
Original channel TV3
Picture format PAL
Original run 22 September 2008 – present
Chronology
Related shows The Apprentice (U.S. version)
The Apprentice (UK version)
The Apprentice (Australian version)

The Apprentice is an Irish reality television series, in which a group of aspiring young businessmen and women compete for the chance to win a job as "apprentice" to businessman Bill Cullen.

The first series of the show aired on TV3 on 22 September 2008, and finished on 8 December 2008, with Brenda Shanahan as the winner. Shanahan worked at Cullen's company, Renault Ireland, on a 12-month contract worth €100,000.[1] Steve Rayner, a Business Development Manager, won the second series in 2009. In 2010 Michelle Massey won the job.

The Apprentice is modelled on the American series of the same name, which stars entrepreneur Donald Trump, as well as the British series starring magnate Alan Sugar.[2]

Bill Cullen's assistants in the Irish version of The Apprentice are his partner, and former model, Jackie Lavin and PR "guru", Brian Purcell.[3]

Contents

Celebrity version

Due to the success and growth of the series in 2009 it was announced that a Celebrity version of the show was being sought by the producers and TV3. The producers began the task of finding a main sponsor for the show, celebrities to take part and finally smaller sponsors of each individual task. The producers were able to find a main sponsor for the launch of the spring show and would have started production in January or February 2010, however they were unable to find sponsors of each individual task. The producers also ran into trouble finding different personalities for the show and for them to give up a month of their lives for the show. The production of the celebrity version of the show has been postponed until the third series finishes production in August 2010.[4]

2011 series

The Apprentice Series 4 began airing on 3 October 2011. The Apprentice: You're Fired presented by Anton Savage also returned.

Candidates

The fourth series consists of sixteen candidates in total again this year. In the three previous series, the candidates were inititally separated into two teams based on gender. This year however, Bill split the teams into 'youth' and 'experience'. Four male and four female candidates made up the teams.

The candidates are:

Team 1 Team 2
Zest Spirit
Name Occupation Age* Result
Brian Kirwan Sales & Marketing 29
Christopher Harold Marketing Manager with Cadpo Software Solutions 28
Conor Browne Entrepreneur 20
Eugene Heary Company Director & Proprietor 30
Joanne Sweeney-Burke Owner of Media Company 33
Maurice O'Callaghan Guest Relations Manager & Full time MSc Student 32
Noel Rowland Owner and Managing Director 29
Sandra Murphy Restaurant Owner/Manager 30
Susanne Short Marketing Graduate 22 Fired in Week 7
Peter Nielsen Senior Channel Account Manager 29 Fired in Week 6
Louise O'Hara Graduate, Masters in Marketing 29 Fired in Week 5
Claire Crone Self Employed 35 Fired in Week 4
Ruth Leggett Construction Design Manager 40 Fired in Week 3
Eoin Hamdam I.T Consultant 38 Left in Week 3
Yinka Rahman Owns and runs www.hairweavon.com 25 Fired in Week 2
Aisling Smith Marketing and Event Manager 26 Fired in Week 1

* as of the date of the programme

Weekly Results

Elimination Chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12
Brian IN IN IN IN WIN IN IN
Christopher BR LOSE IN BR IN IN IN
Conor BR IN IN IN LOSE BR BR
Eugene IN IN IN IN BR LOSE IN
Joanne IN WIN IN IN IN IN LOSE
Maurice WIN IN IN IN IN IN WIN
Noel IN IN IN WIN IN IN IN
Sandra IN IN LOSE IN IN WIN IN
Susanne IN IN IN BR IN IN FIRED
Peter IN IN IN IN IN FIRED
Louise IN BR WIN IN FIRED
Claire IN IN BR FIRED
Ruth IN IN FIRED
Eoin IN IN LEFT
Yinka IN FIRED
Aisling FIRED
     The contestant was hired and won the apprentice
     The contestant won as project manager on his/her team
     The contestant lost as project manager on his/her team
     The contestant lost as sub-p.m. on his/her team
     The contestant was on the winning team
     The contestant was on the losing team
     The contestant was brought to the final boardroom
     The contestant was fired
     The contestant lost as project manager and was fired
     The contestant resigned and left the apprentice

Challenges

Week 1

  • Team reshuffle: None
  • Project managers: Maurice (Zest) and Aisling (Spirit)
  • Task: To create and name 2 healthy sandwiches from the Spar deli menu and select 2 flavours from the Vit Hit drinks to compliment you diet meal and the team that achieves the most sales wins.
  • Result: Zest won the task, as they made the most sales. They made a profit of €266, compared to Team Spirit who made a profit of only €19.
  • Winner: Zest
  • Brought into the boardroom: Aisling, Christopher and Conor.
  • Who was fired: Aisling

Week 2

  • Team reshuffle: None
  • Project managers: Joanne (Zest) and Christopher (Spirit)
  • Task: To produce a cd and design the newspaper ad campaign, the sleeve and poster. 100,000 copies of the winning CD will be given away free with the Irish Daily Mail. Each team had to pick 10 new Irish music acts to feature on the CD. The team whose CD impresses the panel of judges the most wins.
  • Result: The judges were most impressed with Zest's CD and they won for the second week in a row.
  • Winner: Zest
  • Brought into the boardroom: Christopher, Louise and Yinka
  • Who was fired: Yinka

Week 3

  • Team reshuffle: Eugene and Joanne move to Spirit, Conor moves to Zest
  • Project managers: Bill appointed: Eoin (Zest) and Louise (Spirit)
  • Task: To create an app. for Uni Slim.
  • Result: UniSlim found Team Spirit's app to be more suitable. And chose them as this week's winners.
  • Winner: Spirit
  • Brought into the boardroom: Claire, Ruth and Sandra
  • Who was fired: Ruth

Week 4

  • Team reshuffle: Louise, Eugene and Peter move to Zest, Maurice and Claire move to Spirit.
  • Project managers: Noel (Zest) Claire (Spirit)
  • Task: To demonstrate and design "A Show Your Business Event" for Bank of Ireland. To source local producers and their products and set up the event in Wexford and Galway.
  • Result: Bank of Ireland was most impressed with Zest. They said there was "no comparison" between the two events. Zest made a profit of over €600.
  • Winner: Zest
  • Brought into the boardroom: Susanne, Claire and Christopher
  • Who was fired: Claire

Week 5

  • Team reshuffle: None
  • Project managers: Bill appointed: Conor (Zest) Brian (Spirit)
  • Task: To create an original advertising concept encouraging customers to make their homes more energy efficient with the help of B&Q. And to present the concept as a billboard, which must contain a slogan or tagline relevant to energy saving with B&Q.
  • Result: Spirit won the task. Though their billboard was "simple", B&Q thought Zest's was too complicated and too old-fashioned.
  • Winner: Spirit
  • Brought into the boardroom: Conor, Eugene and Louise
  • Who was fired: Louise

Week 6

  • Team reshuffle: Susanne and Joanne move to Zest, Noel and Sandra to move Spirit
  • Project managers: Eugene (Zest) Sandra (Spirit)
  • Task: To relaunch the Cadbury Dairymilk variant Caramello. To create a new packaging design for the Caramello wrapper and to develop a new print ad campaign to support the relaunch of the product.
  • Result: Spirit won the task. This task was based on sales. Ultimately, the team with the most sales won. Zest sold €716 worth of bars and did not make any sales in the pre-arranged meetings set by Bill. Spirit sold €16,517 before the meetings and their total profit was over €53,000! ("A boardroom record", acclaimed Bill Cullen).
  • Winner: Spirit
  • Brought into the boardroom: Conor, Eugene and Peter
  • Who was fired: Peter

Week 7

  • Team reshuffle: None
  • Project managers: This week Bill gave the teams one minute to decide their project managers. They chose Joanne (Zest) Maurice (Spirit).
  • Task: To develop a Guerrilla marketing campaign to communicate Eircom's eMobile's unlimited offering. To present the campaign in the form of a video that has the potential to go viral.
  • Result: eMobile felt that Spirit completely understood the brief and therefore were this week's winners.
  • Winner: Spirit
  • Brought into the boardroom: Conor, Joanne and Susanne
  • Who was fired: Susanne

Week 8

  • Team reshuffle: None
  • Project managers: (Zest) (Spirit).
  • Task:
  • Result:
  • Winner:
  • Brought into the boardroom:
  • Who was fired:

2010 series

The 2010 series of the show began filming in July. The candidates have been spotted in locations including the Blanchardstown Shopping Centre on 9 July 2010. The Apprentice: You're Fired presented by Anton Savage, will be returning alongside brand new spin-off, The Apprentice: At Home featuring what has been going on in the house the contestants live together in during the competition offering further insight into their personalities and relationships. The Apprentice 2010 began on 20 September 2010 and continued for 13 weeks in total. The winner of the 2010 series was Michelle Massey.[5][6]

Candidates

The third series consists of sixteen candidates in total. As with the two previous series, the candidates were inititally separated into two teams based on gender. The women chose the name 'Fusion', while the men chose the name 'Elev8'. In the first task, Bill swapped the project manager of the women's team with that of the men's before commencing the task.

The candidates are:

Team 1 Team 2
Fusion Elev8
Name Occupation Age* Result
Michelle Massey Telco Sales Consultant 28 Winner
Niamh McDonald Marketing Coordinator 23 Runner Up
Panos Zambetakis Senior Online Advertising Manager 33 Fired in Week 12
Will McCreevey Business Development Manager 22 Fired in Week 12
Barry Ceasar Hunt Entrepreneur 32 Fired in Week 11
Jamie Moran Businessman / Contractor 29 Fired in Week 10
Ciara McManus Sales Manager 34 Fired in Week 10
Dave Cashman National Events Manager 26 Fired in Week 9
Tara Lee Property Surveyor 24 Fired in Week 8
Nagaite Farag Sales and Retention Agent 25 Fired in Week 7
Sarah O'Neill Marketing Communication Manager 30 Fired in Week 6
Caroline McHugh Solicitor 26 Fired in Week 5
Kieran Walsh Commercial Director 28 Fired in Week 4
Niamh Humphreys Account Manager 35 Fired in Week 3
David O'Byrne Marketing Professional 27 Fired in Week 2
Cahal Heapes Area Sales Manager 32 Fired in Week 1

* as of the date of the programme

Weekly Results

Elimination Chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12 13
Michelle IN IN IN IN IN IN WIN IN WIN BR BR IN HIRED
Niamh M. IN IN IN IN IN IN IN WIN IN IN WIN IN FIRED
Panos IN IN WIN IN IN IN BR BR IN WIN IN FIRED
Will IN BR IN IN IN IN LOSE IN BR IN IN FIRED
Barry IN IN IN IN LOSE IN IN IN LOSE IN FIRED
Jamie IN BR IN IN IN WIN IN BR IN FIRED
Ciara WIN IN BR BR BR IN IN IN IN FIRED
Dave IN IN IN WIN IN BR IN IN FIRED
Tara BR IN IN BR WIN IN IN FIRED
Nagaite IN WIN IN IN IN BR FIRED
Sarah IN IN IN IN IN FIRED
Caroline IN IN LOSE IN FIRED
Kieran IN IN IN FIRED
Niamh H. BR IN FIRED
David IN FIRED
Cahal FIRED
     The contestant was hired and won the apprentice
     The contestant won as project manager on his/her team
     The contestant lost as project manager on his/her team
     The contestant was on the winning team
     The contestant was on the losing team
     The contestant was brought to the final boardroom
     The contestant was fired
     The contestant lost as project manager and was fired

Challenges

Week 1

  • Team reshuffle: Ciara moves to Elev8, Cahal moves to Fusion.
  • Project managers: Ciara (Elev8) and Cahal (Fusion)
  • Task: To sell vouchers for the Carlton hotel in two locations; Dundrum Town Centre (Elev8) and Blanchardstown Centre (Fusion). The team with the highest sales wins.
  • Result: Elev8 won the task, as they made the most sales.
  • Winner: Elev8
  • Brought into the boardroom: Cahal, Niamh H. and Tara.
  • Who was fired: Cahal, for poor leadership despite having prior experience and being in a leadership position within his job. Similar criticism was lobbied at Niamh H., but Bill ultimately decided to fire Cahal.[7]

Week 2

  • Team reshuffle: None
  • Project managers: David (Elev8) and Nagaite (Fusion)
  • Task: To devise a one day original healthy eating menu for Unislim and to create a radio ad for Unislim to be aired on Today FM, and also plan a radio ad campaign based on a €10,000 budget.
  • Result: Fusion impressed the Unislim and Today FM executives and were named winners of the task.
  • Winner: Fusion
  • Brought into the boardroom: David, Will and Jamie.
  • Who was fired: David, due to being judged to have made the biggest mistakes that lead to the team's failure. Will, however, was warned after the firing to be 'very careful now'.[8]

Week 3

  • Team reshuffle: Kieran, Ciara and Jamie move to Fusion, Sarah, Michelle and Niamh M. move to Elev8.
  • Project managers: Panos (Elev8) and Caroline (Fusion)
  • Task: To design a billboard campaign for Lucozade Sport lite drink.
  • Result: Elev8's billboard ad was chosen by GlaxoSmithKline executives.
  • Winner: Elev8
  • Brought into the boardroom: Caroline, Ciara and Niamh H.
  • Who was fired: Niamh H., due to continually underperforming in tasks, with Bill saying to Niamh: "you're working way below your par".[9]

Week 4

  • Team reshuffle: None
  • Project managers: Dave (Elev8) and Kieran (Fusion)
  • Task: To sell DIY power tools.
  • Result: Elev8 made more money on sales.
  • Winner: Elev8
  • Brought into the boardroom: Kieran, Ciara and Tara.
  • Who was fired: Kieran, for being a poor team leader and for engaging in false advertising. After the firing, Tara was given a strong warning by Bill, saying "don't ever try to bullsh*t me".[10]

Week 5

  • Team reshuffle: Tara and Nagaite move to Elev8, Barry, Niamh M. and Will move to Fusion.
  • Project managers: Tara (Elev8) and Barry (Fusion)
  • Task: To create a bus shelter campaign advising the public to recycle electrical goods.
  • Result: Elev8 was judged to have had the better campaign.
  • Winner: Elev8
  • Brought into the boardroom: Barry, Ciara and Caroline.
  • Who was fired: Caroline, for allowing her inexperience to shine through despite her acknowledged social skills.[11]

Week 6

  • Team reshuffle: None
  • Project managers: Sarah (Elev8) and Jamie (Fusion)
  • Task: To design and create a calendar for the Ford Fiesta.
  • Result: Fusion's calendar impressed the Ford executives more, despite missing the month of December.
  • Winner: Fusion
  • Brought into the boardroom: Sarah, Dave and Nagaite.
  • Who was fired: Sarah, for being the project manager on an ultimately unsatisfactory creative project; despite Bill claiming Dave's performance on the task was very poor.[12]

Week 7

  • Team reshuffle: Michelle and Dave move to Fusion, Will and Jamie move to Elev8.
  • Project managers: Michelle (Fusion) and Will (Elev8)
  • Task: To create a Cadbury spots v. stripes games event in a local community.
  • Result: Fusion's event was judged the winner by Cadbury executives.
  • Winner: Fusion
  • Brought into the boardroom: Will, Panos and Nagaite.
  • Who was fired: Nagaite, for her indecisiveness in the boardroom and ultimately failing to 'fill the boxes' that Bill required in his Apprentice.[13]

Week 8

  • Team reshuffle: None
  • Project managers: Niamh M. (Fusion) and Tara (Elev8)
  • Task: To create a viral marketing campaign for Appelby jewellers.
  • Result: Fusion's viral was voted by Appelby staff to be the winner.
  • Winner: Fusion
  • Brought into the boardroom: Tara, Jamie and Panos.
  • Who was fired: Tara, for overly criticising her fellow team members in the boardroom, and for lacking maturity and experience.[14]

Week 9

  • Team reshuffle: Panos and Jamie move to Fusion, Barry, Niamh M. and Dave move to Elev8.
  • Project managers: Michelle (Fusion) and Barry (Elev8)
  • Task: To source an Irish product and create a marketing campaign for the product for Spar Ireland.
  • Result: Fusion's product and campaign was judged the winner by Spar executives.
  • Winner: Fusion
  • Brought into the boardroom: Barry, Dave and Will.
  • Who was fired: Dave, for failing to live up to the credentials in his CV and for not convincing Bill he could bring more 'to the table' compared to the other two candidates.[15]

Week 10

  • Team reshuffle: Panos moves to Elev8.
  • Project managers: Ciara (Fusion) and Panos (Elev8)
  • Task: To create a 30 second cinema advert for a coffee machine.
  • Result: Elev8's advert was judged the winner.
  • Winner: Elev8
  • Brought into the boardroom: Ciara, Jamie and Michelle.
  • Who was fired first: Ciara, for 'rubbing people up the wrong way' on the task, failing to improve her skills within a team, and for being in the final boardroom too many times.[16]
  • Who was fired second: Jamie, for maintaining his lack of positivity and dismissive nature throughout the tasks. Bill was also indicating he was considering firing Michelle as well, but allowed her to remain in the reality television game show.[16]

Week 11

  • Team reshuffle: Barry moves to Fusion.
  • Project managers: Niamh (Elev8) and Barry (Fusion)
  • Task: To create a website concept for Carry Out Off Licences mainly targeting a female audience and to give a wine tasting presentation on their concepts.
  • Result: Elev8 won the task, as they made a clear presentation and targeted the audience given in the briefing.
  • Winner: Elev8
  • Brought into the boardroom: Barry and Michelle.
  • Who was fired: Barry, for lacking focus on the task and unimpressing Bill with his comments in the final boardroom.[17]

Week 12: Semi Final

  • Team reshuffle: No teams
  • Project managers: None
  • Task: Final four candidates were interviewed by Bill Cullen's experts: David Bloch (MD at Brightwater Recruitment), Mairead Fleming (Brightwater Recruitment), Gavin Duffy and a well known psychiatrist.
  • Brought into the boardroom: All candidates
  • Who was fired first: Will, for delivering an unprofessional CV, and lacking a little too much in experience; despite his strong selling abilities.[18]
  • Who was fired second: Panos, for failing to compensate for his promising CV through lack of energy and plateauing performances over the tasks.[18]

2009 series

After the success of the first series, TV3 announced that the show would return for another series. The second series started broadcasting on Monday, 21 September 2009. In addition to the main show, an official after show called The Apprentice: You're Fired! started this series. The winner of the 2009 series was Steve Rayner.[19]

Candidates

There were fourteen candidates taking part in the second series and initially they were separated into two teams based on gender, Bill later switches around the personnel on these teams. The women chose the name Platinum, while the men chose the name Cúchulainn.

The candidates are:

Team 1 Team 2
Platinum Cúchulainn
Name Occupation Age* Result
Steve Rayner Business Development Manager 30 Winner
Stephen Higgins Advertising Sales Manager 25 Runner Up
Geraldine O'Callaghan Accounts Manager 26 Fired in Week 12 : Semi Finals
Lucinda Kelly Telecommunications Manager 29 Fired in week 11
Aoiffe Madden Business Development Manager 25 Fired in week 10
Breffny Morgan Harvard Graduate 23 Fired in Week 9
Ruth O'Dowd Marketing Manager 30 Fired in Week 8
Samantha Conroy Secondary School Teacher 32 Fired in Week 7
Brenden Moore Recruitment Consultant 23 Fired in Week 6
Maria Loughran Financial Products Manager 33 Fired in Week 5
Jennifer Quinn Environmental Engineer 27 Fired in Week 4
Setanta Landers Tax Consultant 27 Fired in Week 3
Donal Proctor Senior Engineer 30 Fired in Week 2
Craig Butler Business Developer 25 Fired in Week 1

* as of the date of the programme

Challenges

Week 1

  • Project managers: Ruth (Platinum) and Craig (Cúchulainn)
  • Task: To sell HB Icecream in Dublin city centre. The team that makes the most profit wins.
  • Result: Team Platinum won the task, as they make the most profit.
  • Winner: Platinum
  • Brought into the boardroom: Craig, Breffny, Donal.
  • Who was fired: Craig

Week 2

  • Project managers: Lucinda (Platinum) and Stephen (Cúchulainn)
  • Task: To create an advert for the newly released Samsung Jet mobile phone.
  • Result: Team Platinum won the task, as Bill Cullen selected.
  • Winner: Platinum
  • Brought into the boardroom: Breffny, Donal, Stephen.
  • Who was fired: Donal

Week 3

  • Team reshuffle: Maria, Lucinda, and Sam move to Cuchulainn. Setanta and Brendan move to Platinum.
  • Project managers: Breffny (Cúchulainn) and Setanta (Platinum)
  • Task: To develop and Pitch a media campaign for software company, The Big Red Book.
  • Result: Team Cúchulainn won the task, as officials from 'The Big Red Book' decided the winner.
  • Winner: Cúchulainn
  • Brought into the boardroom: Geraldine, Ruth, Setanta.
  • Who was fired: Setanta

Week 4

  • Team reshuffle: Geraldine moves to Cuchalinn. Stephen moves to Platinum.
  • Project managers: Geraldine (Cúchulainn) and Jennifer (Platinum)
  • Task: To take a run-down rental property of current equal rental value and transform them using products bought from B&Q. Both teams were given €2,500 to spend.
  • Winner: Cúchulainn
  • Brought into the boardroom: Jennifer, Brendan, Aoiffe.
  • Who was fired: Jennifer

Week 5

  • Team reshuffle: Lucinda moves to Platinum.
  • Project managers: Maria (Cúchulainn) and Aoife (Platinum)
  • Task: To create an advertisement to promote Meteor Broadband To Go in order to raise awareness and to drive sales of the product.
  • Winner: Platinum
  • Brought into the boardroom: Maria, Steve, Sam.
  • Who was fired: Maria

Week 6

  • Team reshuffle: Ruth, Brendan, and Aoiffe move to Cuchulainn. Steve and Sam move to Platinum.
  • Project managers: Brendan (Cúchulainn) and Steve (Platinum)
  • Task: To create a unique Christmas themed product and the winning product will be onsale in over 470 Spar supermarket stores and all profits will go to the charity Turning The Tide Of Suicide.
  • Winner: Platinum
  • Brought into the boardroom: Brendan, Breffny, Aoiffe.
  • Who was fired: Brendan

Week 7

  • Project managers: Sam (Platinum) and Breffny (Cúchulainn) (named by Bill)
  • Task: To create a new Cadbury's chocolate bar with an Irish twist.
  • Result: Team Cúchulainn won the task, as Bill Cullen selected.
  • Winner: Cúchulainn
  • Brought into the boardroom: Sam, Stephen and Steve.
  • Who was fired: Sam

Week 8

  • Project managers: Steve (Platinum) and Aoiffe (Cúchulainn)
  • Task: To create a device to measure alcohol units.
  • Winner: Platinum
  • Brought into the boardroom: Aoiffe, Geraldine and Ruth.
  • Who was fired: Ruth

Week 9

  • Project managers: Stephen (Platinum) and Geraldine (Cúchulainn)
  • Task: To sell nasal strips to pharmacies and gyms.
  • Winner: Platinum
  • Brought into the boardroom: Aoiffe, Geraldine and Breffny.
  • Who was fired: Breffny

Week 10

  • Team reshuffle: Geraldine moves to Platinum. Steve moves to Cuchulainn.
  • Project managers: Steve (Platinum) and Lucinda (Cúchulainn)
  • Task: To promote and present an expo on Microsoft Office Live.
  • Winner: Cúchulainn
  • Brought into the boardroom: Aoiffe and Steve
  • Who was fired: Aoiffe

Week 11

  • Team reshuffle: Lucinda moves to Cuchulainn.
  • Project managers: Stephen (Platinum) and Lucinda (Cúchulainn)
  • Task: To make a 30 second radio advertisement and a 2 page magazine advertisement for Appelbee Jewelry.
  • Result: Team Platinum chosen by client.
  • Winner: Platinum
  • Brought into the boardroom: Lucinda and Steve
  • Who was fired: Lucinda

Week 12: Semi Final

  • Project managers: As this is a job interview, there are no project managers.
  • Task: To face tough job interviews by Bill's experts.
  • Result: Bill felt that Geraldine still had to learn, so she was fired.
  • Who was fired: Geraldine

Week 13: The Final

  • Project managers: Steve and Stephen
  • Task: Ford Fiesta Launch
  • Recruits: Maria, Sam, Breffny, Aoiffe, Brendan, Lucinda, Geraldine and Setanta were brought back to help Stephen and Steve. Stephen chose Aoiffe, Sam, Breffny, and Setanta. Steve chose Lucinda, Geraldine, Brendan, and Maria.
  • Result: Bill surmises that sales are the lifeblood of every business, and this more than anything else convinces him to hire Steve as his Apprentice.
  • Who was fired: Stephen
  • Who was hired: Steve
Elimination Chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12 13
Steve IN IN IN IN BR WIN BR WIN IN LOSE BR IN HIRED
Stephen IN LOSE IN IN IN IN BR IN WIN IN WIN IN FIRED
Geraldine IN IN BR WIN IN IN IN BR LOSE IN IN FIRED
Lucinda IN WIN IN IN IN IN IN IN IN WIN FIRED
Aoiffe IN IN IN BR WIN BR IN LOSE BR FIRED
Breffny BR BR WIN IN IN BR WIN IN FIRED
Ruth WIN IN BR IN IN IN IN FIRED
Samantha IN IN IN IN BR IN FIRED
Brendan IN IN IN BR IN FIRED
Maria IN IN IN IN FIRED
Jennifer IN IN IN FIRED
Setanta IN IN FIRED
Donal BR FIRED
Craig FIRED
     The contestant was hired and won the apprentice
     The contestant won as project manager on his/her team
     The contestant lost as project manager on his/her team
     The contestant was on the winning team
     The contestant was on the losing team
     The contestant was brought to the final boardroom
     The contestant was fired
     The contestant lost as project manager and was fired

2008 series

Filming of the 2008 series on Moore Street in Dublin.

Candidates

There were fourteen candidates taking part in the series and initially they were separated into two teams based on gender. The women chose the name Phoenix, while the men chose the name Dynamo.

The candidates are:

Team 1 Team 2
Phoenix Dynamo
Name Occupation Age* Result
Brenda Shanahan Bridal Shop Owner 32 Winner
Nicky O'Callaghan Auctioneer 26 Runner up
Stuart Butler Business Development Manager 31 Fired in Week 11
Orla Power Marketing Manager 34 Fired in Week 11
Shane Davey National Account Manager 29 Fired in Week 10
Sarah Cowley Advertising Sales Manager 32 Fired in Week 9
Paddy O'Dea Senior Sales Executive 26 Fired in Week 8
Joanna Murphy Sales Director 37 Fired in Week 7
Mark O'Rourke Company Director 26 Fired in Week 6
Orla McAdam Medical Sales Representative 24 Fired in Week 5
Avril Daly Recruitment Consultant 24 Fired in Week 4
Ronan Whitty Yield Analyst 27 Fired in Week 3
Derek Ramsey Regional Sales Manager 26 Fired in Week 2
David Neary Assistant Brand Manager 25 Fired in Week 1

* as of the date of the programme

Challenges

Week 1

  • Project managers: Joanna (Phoenix) and Mark (Dynamo)
  • Task: To sell fresh fruit on Moore Street in Dublin city centre. The team that makes the most profit wins.
  • Result: Both teams were given €350 to start with. Team Phoenix won the task by a margin of €15.
  • Winner: Phoenix
  • Brought into the boardroom: David, Mark, and Ronan.
  • Who was fired: David

Week 2

  • Project managers: Orla Power (Phoenix) and Ronan (Dynamo)
  • Task: To organise the launch party of a new computer game. The team that impresses Electronic Arts most wins.
  • Result: Phoenix impressed the EA executives and were named winners of the task.
  • Winner: Phoenix
  • Brought into the boardroom: Derek, Mark, and Ronan.
  • Who was fired: Derek

Week 3

  • Project managers: Avril (Phoenix) and Shane (Dynamo)
  • Task: To organise a 30th birthday party for Supermacs. The team who most improved profits were the winners.
  • Result: Dynamo most improved profits.
  • Winner: Dynamo
  • Brought into the boardroom: Avril, Stuart, and Ronan.
  • Who was fired: Ronan

Week 4

  • Project managers: Orla McAdam (Phoenix) and Brenda (Dynamo)
  • Task: Design a "Personal Loan Card" for Blue Cube Loans, and sell the concept of the Card to three retailers. The team who most impresses the three retailers wins.
  • Result: Dynamo chosen by all three retailers.
  • Winner: Dynamo
  • Brought into the boardroom: Avril, Joanna and Orla McAdam.
  • Who was fired: Avril D

Week 5

  • Project managers: Stuart (Phoenix) and Paddy (Dynamo)
  • Task: Shoot and edit a 45 second TV commercial for "The Elysian" development in Cork City. The team who most impresses Michael O'Flynn (Chairman and Managing Director of said development) wins.
  • Result: Dynamo chosen by Michael O'Flynn.
  • Winner: Dynamo
  • Brought into the boardroom: Orla McAdam, Shane, and Stuart.
  • Who was fired: Orla McAdam
  • Notes: Shane was called back to the boardroom by Stuart. However, Bill recognised Shane's efforts to stand up for Stuart during the presentation earlier in the day, and instantly sent him back to the house, thus rendering him safe.

Week 6

  • Project managers: Sarah (Phoenix) and Nicky (Dynamo)
  • Task: Presentation launch of the new 2009 Renault range, and to secure as many sales of used and new cars as possible.
  • Result: Both teams had "solid presentations", but Phoenix sold more cars.
  • Winner: Phoenix
  • Brought into the boardroom: Joanna, Mark, and Nicky.
  • Who was fired: Mark

Week 7

  • Project managers: Shane (Phoenix) and Joanna (Dynamo)
  • Task: Organize a WEEE collection day. The team with the most recycled appliances wins
  • Result: Phoenix were declared winners. Joanna was challenged with (and admitted) cheating - by emailing friends and neighbours and arranging for them to bring items from a nearby recycling centre.
  • Winner: Phoenix
  • Brought into the boardroom: Joanna, Nicky, and Orla Power.
  • Who was fired: Joanna

Week 8

  • Project managers: Orla (Dynamo) and Brenda (Phoenix)
  • Task: Develop a new brand for "Travel Value Shopping" outlets of Dublin Airport Authority.
  • Result: Phoenix adjudged to have won (Dynamo's selected brand name is already a registered company name).
  • Winner: Phoenix
  • Brought into the boardroom: Paddy, Nicky, and Orla Power
  • Who was fired: Paddy

Week 9

  • Project managers: Nicky (Dynamo) and Sarah (Phoenix)
  • Task: Sell Garmin products across Dublin to make the most profits
  • Result: Team Dynamo had the most profits
  • Winner: Dynamo
  • Brought into the boardroom: Shane, Sarah, and Orla Power.
  • Who was fired: Sarah

Week 10

  • Project managers: Stuart (Dynamo) and Orla (Phoenix)
  • Task: Create a new marketing campaign for Appleby Jewellers, in order to attract customers for the Christmas period.
  • Result: Joe Appleby and Eileen Gould of Appleby favoured Dynamo's photo album idea over Phoenix's Christmas tree decoration.
  • Winner: Dynamo
  • Brought into the boardroom: Orla Power and Shane
  • Who was fired: Shane

Week 11: Semi Final

  • Semi-Finalists: Brenda, Nicky, Orla, Stuart
  • Task: The four remaining candidates undergo a sequence of intense interviews by three of Bill Cullen's business colleagues.
  • Result: Brenda and Nicky through to the final.
  • Who was fired: Orla
  • Quit: Stuart
  • Notes: Along with the mandatory firing, Bill felt that he wanted two finalists only, and Stuart was meant to be fired as well.

Week 12: The Final

  • Finalists: Brenda, Nicky
  • Task: Raise money for an assigned charity, at a Charity Gala Dinner. Both finalists enlist the help of three of the previously fired candidates.
  • Teams: Brenda chose Shane and the two Orlas; Nicky chose Mark, Paddy and Sarah.
  • Result: There was very little in the difference of amounts raised for their charities with Brenda slightly ahead of Nicky in the end. Although Bill questioned Brenda's team management skills noting that some of her energy had dwindled in the final task - he felt compelled to hire her because of her constant performance throughout the series. Bill gave Nicky credit for being a great contestant and said that he had no doubt that she would be picked up by a company.
  • Who was hired: Brenda. Although Bill was impressed with both candidates, he wanted someone who would be able to 'hit the ground running'.
Elimination Chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12
Brenda IN IN IN WIN IN IN IN WIN IN IN IN HIRED
Nicky IN IN IN IN IN LOSE BR BR WIN IN IN FIRED
Stuart IN IN BR IN LOSE IN IN IN IN WIN FIRED
Orla P IN WIN IN IN IN IN BR LOSE BR LOSE FIRED
Shane IN IN WIN IN BR IN WIN IN BR FIRED
Sarah IN IN IN IN IN WIN IN IN FIRED
Paddy IN IN IN IN WIN IN IN FIRED
Joanna WIN IN IN BR IN BR FIRED
Mark LOSE BR IN IN IN FIRED
Orla M IN IN IN LOSE FIRED
Avril IN IN LOSE FIRED
Ronan BR LOSE FIRED
Derek IN FIRED
David FIRED
     The contestant was hired and won the apprentice
     The contestant won as project manager on his/her team
     The contestant lost as project manager on his/her team
     The contestant was on the winning team
     The contestant was on the losing team
     The contestant was brought to the final boardroom
     The contestant quit the competition
     The contestant was fired
     The contestant lost as project manager and was fired

References

  1. ^ "The Apprentice coming to Irish TV". RTÉ.ie. 10 June 2008. http://www.rte.ie/arts/2008/0610/theapprentice.html. Retrieved 16 June 2008. 
  2. ^ Will Hanafin (15 June 2008). "Irish Apprentice will be confused at barn-bracking". Irish Independent. http://www.independent.ie/entertainment/tv-radio/irish-apprentice--will-be-confused-at-barnbracking-1410538.html. Retrieved 16 June 2008. 
  3. ^ "The Apprentice Ireland Panel". http://www.theapprenticeireland.com/category/the-apprentice-panel/. 
  4. ^ http://www.herald.ie/entertainment/tv-radio/celebrity-apprentice-fired-before-first-day-2091083.html
  5. ^ "Michelle secures €100,000 'Apprentice' dream job". Irish Times. 2010-12-14. http://www.irishtimes.com/newspaper/ireland/2010/1214/1224285490350.html. Retrieved 2010-12-14. 
  6. ^ "The Apprentice winner is crowned". RTE News. 2010-12-14. http://www.rte.ie/ten/2010/1214/theapprentice.html. Retrieved 2010-12-14. 
  7. ^ http://www.youtube.com/watch?v=IM7s3poSXCQ (The Apprentice 2010, S03E01, Part 4/4)
  8. ^ http://www.youtube.com/watch?v=DlZZrwt2CMw&feature=related - The Apprentice 2010, S03E02, Part 4/4
  9. ^ http://www.youtube.com/watch?v=XD7njgUP2EU&feature=related - The Apprentice 2010, S03E03, 4/4
  10. ^ http://www.youtube.com/watch?v=C33EwtKSZYc&feature=related - The Apprentice 2010, S03E04, Part 4/5
  11. ^ http://www.youtube.com/watch?v=0Pc2e8l7mjg&feature=related - The Apprentice 2010, S03E05, Part 4/4
  12. ^ http://www.youtube.com/watch?v=N68CCqj-LXc&feature=related - The Apprentice S03E06, Part 4/4
  13. ^ http://www.youtube.com/watch?v=vxBwF_LNSw4&feature=related - The Apprentice 2010, S03E07, Part 4/4
  14. ^ http://www.youtube.com/watch?v=2hv6iTOYnYM&feature=related - The Apprentice S03E08, Part 4/4
  15. ^ http://www.youtube.com/watch?v=vKnn2nt1XS4&feature=related - The Apprentice S03E09, Part 4/4
  16. ^ a b http://www.youtube.com/watch?v=nbjASMrzKFo&feature=related - The Apprentice 2010, S03E10, Part 4/4
  17. ^ http://www.youtube.com/watch?v=0wQjdsvy0LM&feature=related - The Apprentice S03E11, Part 4/4
  18. ^ a b http://www.youtube.com/watch?v=SVjx401T0WQ&feature=related - The Apprentice S03E12, Part 4/4
  19. ^ "Reformed addict wins hit TV show". Independent. 15 December 2009. http://www.independent.ie/entertainment/tv-radio/reformed-addict-wins-hit-tv-show-1975130.html. Retrieved 31 December 2009. 

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